Experience

Phaidon International

• United Kingdom
• Professional Services
• 300 - 400 Employee

• Marketing Executive APAC

  • Apr 2021 - Present



Grayling

• United Kingdom
• Public Relations and Communications Services
• 400 - 500 Employee

• Senior Account Executive

  • Jul 2020 - Oct 2020

  Campaigns/Projects: - Conceptualized and led digital campaigns on social platforms. Partnering with vendors, production houses and KOLs. Campaigns include: HUAWEI P40 Creative Campaign, HUAWEI P40 24Hr Photo Challenge. Live Event Production:- Coordinated and produced creative and copywriting content remotely for the HUAWEI P40 Global Launch. - Produced hourly reports post-event on social exposure and conversation.

• Account Executive

  • Jul 2019 - Jul 2020

  Campaigns/Projects:- Executed and provided upkeep to several digital campaigns run on Huawei CBG's global social media accounts. incl. HUAWEI Mate 30 Digital Campaign, HUAWEI Together2020, HMS EMUI 10 etc.- Produced multimedia content, copywriting and calendars for multiple Huawei global launches across the tease, launch and sustain phase. Retainer Content: - Produced mass copywriting on a daily basis for Huawei CBG's social accounts across various platforms. - Produced multimedia content on a weekly basis. Became the person of contact for client and in-house creative to ensure creative direction and delivery.Client Servicing: - Provided account management. Liaised with 4-5 clients on a daily basis. Handling immediate requests, ongoing campaign needs and providing digital consultancy. Live Event Production: - Supported on-site/remotely on multiple large-scale global live events incl. Huawei Developer Conference, HUAWEI Mate 30 Global Launch, HUAWEI Mate 40 Global Launch, MWC etc. - Mapped out digital content-rundowns. Produced large quantities of copywriting content on-site and coordinated with PM on publishing.Research and Reporting: - Conducted industry and competitor research on a regular basis - often for proposal purposes. - Reported social analytics for multiple on-going campaigns, retainer projects and live event projects.



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Digital Intern

  • Jan 2019 - Feb 2019



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Digital Intern

  • Jun 2018 - Aug 2018



Joint University Media Production

• Head Producer & Organizer

  • Dec 2017 - Jun 2018



TEDx HKUST

• Non-profit Organizations

• Marketing

  • May 2017 - Nov 2017