Experience

NayaPay

• Pakistan
• Financial Services
• 200 - 300 Employee

• Customer Excellence

  • Oct 2022 - Present



Retailo Technologies

• Saudi Arabia
• Retail
• 300 - 400 Employee

• Category Manager

  • Mar 2022 - Jun 2022

  - Managed 40% business generating categories of Retailo Technologies, ensuring best in class margins are delivered to stay competitive and profitable in a highly competitive B2B Market. - Ensured assortment is rationalized and relevant SKUs are in the system to avoid working capital challenges. - Introduced an innovative Route to Market (RTM) to solve 40% of the Oil & Ghee TAM with breakeven / profitable economics, which is driven by Professional SKUs, the prevalent market operates on a 1% net margin (pre-tax).



foodpanda

• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee

• Category Manager

  • Jun 2020 - Feb 2022

  - Founding member of the team that kickstarted more than 50 locations for Pandamart in Karachi, Lahore, Islamabad, Rawalpindi & Hyderabad with an assortment of more than 10,000 SKU’s, covering 100+ categories sourcing directly from FMCG Companies. - Achieved the testament of making pandamart a lifestyle app by delivering the share of Non Food Portfolio to 35% of the complete business. - Proposed the Commercial Strategy 2022 for Pakistan as part of the overall Strategy for Asia Pacific, highlighting competitive landscape, opportunities for growth, shift in business strategy, category roles and building blocks for incremental profitability. - Ensured pandamart has a wide assortment and most competitive pricing in the market through massive brand acquisition, leveraging on competitive intelligence to drive pricing and relevant product offerings. - Driving performance at both brand and country level for KPIs that include Revenue Growth, No. of Orders, Gross Margins and Category Share. - Worked closely with demand planning & supply chain team to ensure a reliable and operationally effective flow of goods to our central warehouses and dark-stores ensuring the KPI of availability stays at more than 85%. - Initiated strategic partnership and relationship management of the category’s key accounts in joint business planning sessions to identify TAM, formulate win-win business proposition and track execution. - Ensured successful execution of various campaigns with major Business Partners, Unilever, P&G, Reckitt, Loreal, a first in this industry, resulting in category growth by more than 25%



Imtiaz

• Pakistan
• Retail
• 700 & Above Employee

• Management Trainee - Commercial

  • Nov 2019 - May 2020

  - Managed relations with FMCG Business Partners to develop the retail outlet, by adding more selection, expanding categories, and improving sales. - Planned and executed the biggest promotion for the category “Makeup Madness” drawing record footfall, resulting in Sales Growth by 400% on event days. - Inducted multiple new brands within the retail chain in order keep up to date on market trends, increasing portfolio revenue by 20%. - Conducted Gross Margin Analysis and Article Level Profitability to analyze products, categories, and brand’s performance within FMCG portfolio.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Project Resource

  • Jul 2019 - Oct 2019



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Risk Advisory - Consultant

  • Apr 2015 - Jul 2017

  - Evaluation of internal control systems and risk management procedures; identifying weaknesses therein and communicating those weaknesses with recommendations to those charged with governance and management on a timely basis. - Development / review of Standard Operating Procedures (SOPs) / Policies and Procedures Manuals. - Capacity assessments including assessment of financial capabilities. - GAP Analysis for various companies, documenting their current processes and presenting recommendations. - Analyzing issues identified during projects, to gauge the riskiness of the organization. Reports addressing to the clients and review material for the Partner and Senior Manager.