Experience

VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• VP, Strategic Account Lead

  • Jun 2023 - Present

  Dallas-Fort Worth Metroplex

• Director of Strategy

  • Nov 2020 - Jun 2023

  Dallas-Fort Worth Metroplex • Developed marketing plans, communications and consumer touch-points strategies for major beverage brands like Coca-Cola TM, Coke Zero Sugar, Gold Peak, smartwater, Powerade, fairlife, Simply, Coors Light, Vizzy Hard Seltzer, Miller Lite, Tito’s Handmade Vodka, Intel, Hop Valley and Topo Chico Hard Seltzer • Cultivated a deep understanding of consumer motivations that drove to insight-driven creative campaigns • Crafted commerce strategies and lea inspired briefings as a key member of… Show more • Developed marketing plans, communications and consumer touch-points strategies for major beverage brands like Coca-Cola TM, Coke Zero Sugar, Gold Peak, smartwater, Powerade, fairlife, Simply, Coors Light, Vizzy Hard Seltzer, Miller Lite, Tito’s Handmade Vodka, Intel, Hop Valley and Topo Chico Hard Seltzer • Cultivated a deep understanding of consumer motivations that drove to insight-driven creative campaigns • Crafted commerce strategies and lea inspired briefings as a key member of the creative development process



Team One

• United States
• Advertising Services
• 400 - 500 Employee

• Associate Director, Digital Strategy (Lexus)

  • Jan 2020 - Nov 2020

  Dallas/Fort Worth Area • Developed the overall strategy for owned & operated digital platforms to enhance engagement and drive desire of Lexus vehicles • Created optimization and enhancement roadmaps for Lexus.com, and developed best practices for digital architecture • Built and execute SEO strategy to target high-opportunity keywords and guide website content development • Collaborated with brand planning, insights, media and production to develop and execute campaign strategies for major and… Show more • Developed the overall strategy for owned & operated digital platforms to enhance engagement and drive desire of Lexus vehicles • Created optimization and enhancement roadmaps for Lexus.com, and developed best practices for digital architecture • Built and execute SEO strategy to target high-opportunity keywords and guide website content development • Collaborated with brand planning, insights, media and production to develop and execute campaign strategies for major and minor vehicle launches, bringing digital activations to market • Oversaw social media strategy, including paid, organic and influencer marketing • Owned campaign analysis, measurement and reporting on digital activations for brand campaigns and ongoing digital initiatives Show less



Keurig Dr Pepper Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Omnichannel Shopper Marketing Associate Manager

  • Mar 2018 - Jan 2020

  Plano, Texas • Responsible for planning, buying and executing digital shopper marketing programs across full KDP portfolio at priority Mass/Drug/Convenience accounts • Development of digital strategy to maximize shopper engagement and conversion • Working closely with strong digital media partners to build strategic, targeted programs that meet shopper marketing objectives - drive velocity, offline/online conversion, foot traffic • Cross-functional partner with shopper marketers, brand managers… Show more • Responsible for planning, buying and executing digital shopper marketing programs across full KDP portfolio at priority Mass/Drug/Convenience accounts • Development of digital strategy to maximize shopper engagement and conversion • Working closely with strong digital media partners to build strategic, targeted programs that meet shopper marketing objectives - drive velocity, offline/online conversion, foot traffic • Cross-functional partner with shopper marketers, brand managers, creative agencies and digital vendors to build and execute comprehensive shopper marketing programs • Managed digital shopper budgets and owned AOP development at priority accounts • Assisted in brief development, creative concerting and program development Show less



Shoptology

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • Mar 2017 - Mar 2018

  Dallas/Fort Worth Area • Led client relationship for shopper marketing campaign development for Dean Foods brands - DairyPure, TruMoo, Mayfield Creamery, Caribou Iced Coffee and Organic Valley Fresh • Led client relationship for shopper marketing campaign development for Nestle brands - Tribe Hummus • Assisted in client management for global category reinvention for MoneyGram • Managed all phases (planning, development, execution and production) of national and customer-specific shopper marketing plans -… Show more • Led client relationship for shopper marketing campaign development for Dean Foods brands - DairyPure, TruMoo, Mayfield Creamery, Caribou Iced Coffee and Organic Valley Fresh • Led client relationship for shopper marketing campaign development for Nestle brands - Tribe Hummus • Assisted in client management for global category reinvention for MoneyGram • Managed all phases (planning, development, execution and production) of national and customer-specific shopper marketing plans - includes digital, social, in-store, experiential, and production • Managed projects from strategy and concept development to tactical executions and measurement • Responsible for client business and financial forecasting, scope development, billing and invoicing

• Account Executive

  • Feb 2016 - Mar 2017

  Dallas/Fort Worth Area • Assisted in client management and shopper marketing campaign development for Dean Foods brands DairyPure, TruMoo, Mayfield Creamery and Caribou Iced Coffee • Assisted in client management and shopper marketing campaign development for Nestle brands - Tribe Hummus • Managed the development and execution of national and customer-specific shopper marketing plans to drive conversion and sales for CPG brands • Project management from strategy and concept development to tactical… Show more • Assisted in client management and shopper marketing campaign development for Dean Foods brands DairyPure, TruMoo, Mayfield Creamery and Caribou Iced Coffee • Assisted in client management and shopper marketing campaign development for Nestle brands - Tribe Hummus • Managed the development and execution of national and customer-specific shopper marketing plans to drive conversion and sales for CPG brands • Project management from strategy and concept development to tactical executions and measurement • Handled billing, invoicing and documentation



Walmart

• United States
• Retail
• 700 & Above Employee

• Assistant Marketing Manager - Customer Experience

  • Jul 2014 - Feb 2016

  Bentonville, AR • Strategic program development and campaign management for in-store sampling and retailtainment in grocery, consumables and general merchandise categories. • Responsible for high-profile sampling program in the Fresh department to drive customer experience and conversion for national brands and private label. • Managed in-store and parking lot retailtainment programs to deliver engaging and exciting local and national events • Worked cross-functionally with category marketers… Show more • Strategic program development and campaign management for in-store sampling and retailtainment in grocery, consumables and general merchandise categories. • Responsible for high-profile sampling program in the Fresh department to drive customer experience and conversion for national brands and private label. • Managed in-store and parking lot retailtainment programs to deliver engaging and exciting local and national events • Worked cross-functionally with category marketers, merchandising and brands to implement a $150MM demo program • Aided in the development of a the Walmart shopper marketing strategy to understand and improve the customer experience and drive purchase • Coordinated and executed sampling programs at two national Walmart conventions (Holiday and Year Beginning Meetings) Show less



Dobie Center

• United States
• Financial Services
• 1 - 100 Employee

• Resident Assistant

  • May 2011 - May 2014

  Austin, Texas Area • Supervised 78 residents, organized floor programs, and advised residents on personal and academic issues • Created, planned, and implemented educational, social, and recreational programs • Managed various administrative duties including maintenance, incident reports, leasing, and mail room. • Created Dobie Center Android application to provide convenience to resident life

• Leasing Agent

  • May 2011 - May 2014

  Austin, Texas Area • Established relationships and contacts with prospective clients • Understood needs and offered options based on requirements • Verified necessary information submitted by clients through preparation of agreement papers • Implemented marketing plan and promotions to attract clients and close deals



Walmart

• United States
• Retail
• 700 & Above Employee

• Assistant Marketing Intern, Mobile

  • Jun 2013 - Aug 2013

  Bentonville, AR • Created an in-store positioning and messaging strategy for the Walmart Mobile App • Delivered a $1.7 billion opportunity and recommendation plan to company executives • Conducted market research and collected consumer information through survey portals and data analytics • Developed an actionable marketing plan to increase downloads and usage of the Walmart Mobile App