Experience

Tricon Infotech

• India
• Information Technology & Services
• 300 - 400 Employee

• Product Manager

  • Jan 2022 - Present



Tracxn

• India
• Venture Capital and Private Equity Principals
• 700 & Above Employee

• AVP - Business Strategy & Operations

  • Apr 2021 - Jan 2022



HDFC Realty

• India
• Real Estate
• 200 - 300 Employee

• Transactions - Commercial Real Estate

  • Jul 2019 - Feb 2021

  Stressed Assets & Investments: Executed the tie-ups with banks & HNIs for the sale of RE stressed assets via a bidding process. Sourced buyers & executed multiple Investments in pre-lease assets. Tenders & Co-Working Spaces: Being a trusted consultant to prestigious organizations such as Mumbai Metro, SBI, LIC, Directorate of Enforcement. Handled end-to-end transactions in co-working spaces including demand-supply search, negotiations, and closures. Stressed Assets & Investments: Executed the tie-ups with banks & HNIs for the sale of RE stressed assets via a bidding process. Sourced buyers & executed multiple Investments in pre-lease assets. Tenders & Co-Working Spaces: Being a trusted consultant to prestigious organizations such as Mumbai Metro, SBI, LIC, Directorate of Enforcement. Handled end-to-end transactions in co-working spaces including demand-supply search, negotiations, and closures.



Mango Advisors

• India
• Investment Banking
• 1 - 100 Employee

• Senior Manager - Strategy & Transactions

  • Apr 2017 - Jun 2019

  Market Entry Strategy & BD: Developed a market entry strategy that succeeded with 2.5x growth in a highly competitive market. Developed a consistent lead generation system with 5x growth. Transactions & Offline & Online Marketing: Handled end to end transactions in commercial RE including demand-supply search, negotiations, & closures. Led BTL & Digital marketing activities along with ideation, collateral content, & creatives. Project Marketing & Research Analysis: Led… Show more Market Entry Strategy & BD: Developed a market entry strategy that succeeded with 2.5x growth in a highly competitive market. Developed a consistent lead generation system with 5x growth. Transactions & Offline & Online Marketing: Handled end to end transactions in commercial RE including demand-supply search, negotiations, & closures. Led BTL & Digital marketing activities along with ideation, collateral content, & creatives. Project Marketing & Research Analysis: Led project marketing for stand-alone building/projects, land plots, commercial spaces. Executed commercial assets - Mumbai market research, analysis, and insights for report generation. Show less Market Entry Strategy & BD: Developed a market entry strategy that succeeded with 2.5x growth in a highly competitive market. Developed a consistent lead generation system with 5x growth. Transactions & Offline & Online Marketing: Handled end to end transactions in commercial RE including demand-supply search, negotiations, & closures. Led BTL & Digital marketing activities along with ideation, collateral content, & creatives. Project Marketing & Research Analysis: Led… Show more Market Entry Strategy & BD: Developed a market entry strategy that succeeded with 2.5x growth in a highly competitive market. Developed a consistent lead generation system with 5x growth. Transactions & Offline & Online Marketing: Handled end to end transactions in commercial RE including demand-supply search, negotiations, & closures. Led BTL & Digital marketing activities along with ideation, collateral content, & creatives. Project Marketing & Research Analysis: Led project marketing for stand-alone building/projects, land plots, commercial spaces. Executed commercial assets - Mumbai market research, analysis, and insights for report generation. Show less



thinKitchen

• India
• Consumer Services
• 1 - 100 Employee

• General Management & Marketing

  • Jan 2016 - Feb 2017

  Business Planning and P&L: Strategy formulation with the overall expense, revenue generation, marketing budget, and profit margins. Formulated a holistic business model considering the financials. Sales & Sales Training: Orchestrated hiring, Direct sales training; leading the sales team. Created and documented the entire training module for direct sellers including the terms & conditions. Branding: Ideated MarCom collateral for every touchpoint of the customer, for entire… Show more Business Planning and P&L: Strategy formulation with the overall expense, revenue generation, marketing budget, and profit margins. Formulated a holistic business model considering the financials. Sales & Sales Training: Orchestrated hiring, Direct sales training; leading the sales team. Created and documented the entire training module for direct sellers including the terms & conditions. Branding: Ideated MarCom collateral for every touchpoint of the customer, for entire selling support and brand awareness. Spearheaded for the content & visuals of the website & social media. Show less Business Planning and P&L: Strategy formulation with the overall expense, revenue generation, marketing budget, and profit margins. Formulated a holistic business model considering the financials. Sales & Sales Training: Orchestrated hiring, Direct sales training; leading the sales team. Created and documented the entire training module for direct sellers including the terms & conditions. Branding: Ideated MarCom collateral for every touchpoint of the customer, for entire… Show more Business Planning and P&L: Strategy formulation with the overall expense, revenue generation, marketing budget, and profit margins. Formulated a holistic business model considering the financials. Sales & Sales Training: Orchestrated hiring, Direct sales training; leading the sales team. Created and documented the entire training module for direct sellers including the terms & conditions. Branding: Ideated MarCom collateral for every touchpoint of the customer, for entire selling support and brand awareness. Spearheaded for the content & visuals of the website & social media. Show less



Eudora Enterprise LLP

• India
• Furniture
• 1 - 100 Employee

• Marketing and Sales Manager

  • Jun 2014 - Jan 2016

  Business Planning: Developed market entry strategy by vetting the current market scenario and need-gap analysis. Created an integrated marketing plan for future growth including channels, budgets, product pricing, and estimated ROI. Marketing, Branding & Media Planning: Handled ATL activities with various print media including TOI, home décor magazines. Planned, conceptualize, and executed the BTL, visual merchandising & PR campaigns. Established online presence via website, online… Show more Business Planning: Developed market entry strategy by vetting the current market scenario and need-gap analysis. Created an integrated marketing plan for future growth including channels, budgets, product pricing, and estimated ROI. Marketing, Branding & Media Planning: Handled ATL activities with various print media including TOI, home décor magazines. Planned, conceptualize, and executed the BTL, visual merchandising & PR campaigns. Established online presence via website, online retail & social media. Revenue Generation - Direct Sales: Led the sales team for B2C (hiring, sales training, and targets). Responsible for seamless order fulfilment, delivery, after-sales services, and customer grievance handling (1.5 Cr+ sales P.A). Show less Business Planning: Developed market entry strategy by vetting the current market scenario and need-gap analysis. Created an integrated marketing plan for future growth including channels, budgets, product pricing, and estimated ROI. Marketing, Branding & Media Planning: Handled ATL activities with various print media including TOI, home décor magazines. Planned, conceptualize, and executed the BTL, visual merchandising & PR campaigns. Established online presence via website, online… Show more Business Planning: Developed market entry strategy by vetting the current market scenario and need-gap analysis. Created an integrated marketing plan for future growth including channels, budgets, product pricing, and estimated ROI. Marketing, Branding & Media Planning: Handled ATL activities with various print media including TOI, home décor magazines. Planned, conceptualize, and executed the BTL, visual merchandising & PR campaigns. Established online presence via website, online retail & social media. Revenue Generation - Direct Sales: Led the sales team for B2C (hiring, sales training, and targets). Responsible for seamless order fulfilment, delivery, after-sales services, and customer grievance handling (1.5 Cr+ sales P.A). Show less



Kantar

• Market Research
• 700 & Above Employee

• Management Trainee

  • Feb 2014 - May 2014

  Recruited to work on various phases of the market research. Starting from client briefing to submitting the final evaluations to the clients. - Mercedes-Benz, Tata Salt, Asian Paints, Castrol, Kotak securities are few brands which were worked upon. - IndusInd Bank, Mahindra life spaces (Real estate) were few individual projects handled at IMRB International. Recruited to work on various phases of the market research. Starting from client briefing to submitting the final evaluations to the clients. - Mercedes-Benz, Tata Salt, Asian Paints, Castrol, Kotak securities are few brands which were worked upon. - IndusInd Bank, Mahindra life spaces (Real estate) were few individual projects handled at IMRB International.



Kokuyo Camlin Ltd.

• India
• Manufacturing
• 400 - 500 Employee

• Intern

  • May 2013 - Jul 2013

  - Analyzed and evaluated umbrella brand 'Fabrica' via consumer and retailer survey. - Project consisted of primary research to capture the availability, market share and customer demand for the brand. - Provided real time solutions to increase the brand awareness and loyal programs for the customers. - Analyzed and evaluated umbrella brand 'Fabrica' via consumer and retailer survey. - Project consisted of primary research to capture the availability, market share and customer demand for the brand. - Provided real time solutions to increase the brand awareness and loyal programs for the customers.