Sayuri Okayasu
Senior Account Manager at Cigna- Claim this Profile
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English Full professional proficiency
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Japanese Native or bilingual proficiency
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Bio
Cary Hyatt
Sayuri is an incredibly bright and positive marketing expert and communicator whose achievements and knowledge of business go hand-in-hand with her ability to work with almost anybody. Consistently friendly and approachable, Sayuri was an excellent resource for information on her side of the company, and tackled any issues brought to her attention with a high level of diligence and professionalism. She was a pleasure to work with, and would be a strong candidate for any position she resolved to work for.
Elizabeth Sima-Eichler
Sayuri is a skilled marketing manager with concentrated experience in international DRTV, online marketing, and analysis. She has managed several successful commercial shoots as well as managed the media mix, programming, and the re-launch for our thriving Japan Marketing program. Her knowledge of the Japan DRTV market is exceptionally thorough, and her skills are highly transferable to any international or domestic direct marketing opportunity. In addition, Sayuri is a pleasure to work with; she is someone who puts in the hours, displays a high level of initiative in all areas of her work, and is a diplomatic and skilled manager of agencies and outside contractors. Any company would be lucky to snag an A-player with Sayuri's intelligence and marketing skill.
Cary Hyatt
Sayuri is an incredibly bright and positive marketing expert and communicator whose achievements and knowledge of business go hand-in-hand with her ability to work with almost anybody. Consistently friendly and approachable, Sayuri was an excellent resource for information on her side of the company, and tackled any issues brought to her attention with a high level of diligence and professionalism. She was a pleasure to work with, and would be a strong candidate for any position she resolved to work for.
Elizabeth Sima-Eichler
Sayuri is a skilled marketing manager with concentrated experience in international DRTV, online marketing, and analysis. She has managed several successful commercial shoots as well as managed the media mix, programming, and the re-launch for our thriving Japan Marketing program. Her knowledge of the Japan DRTV market is exceptionally thorough, and her skills are highly transferable to any international or domestic direct marketing opportunity. In addition, Sayuri is a pleasure to work with; she is someone who puts in the hours, displays a high level of initiative in all areas of her work, and is a diplomatic and skilled manager of agencies and outside contractors. Any company would be lucky to snag an A-player with Sayuri's intelligence and marketing skill.
Cary Hyatt
Sayuri is an incredibly bright and positive marketing expert and communicator whose achievements and knowledge of business go hand-in-hand with her ability to work with almost anybody. Consistently friendly and approachable, Sayuri was an excellent resource for information on her side of the company, and tackled any issues brought to her attention with a high level of diligence and professionalism. She was a pleasure to work with, and would be a strong candidate for any position she resolved to work for.
Elizabeth Sima-Eichler
Sayuri is a skilled marketing manager with concentrated experience in international DRTV, online marketing, and analysis. She has managed several successful commercial shoots as well as managed the media mix, programming, and the re-launch for our thriving Japan Marketing program. Her knowledge of the Japan DRTV market is exceptionally thorough, and her skills are highly transferable to any international or domestic direct marketing opportunity. In addition, Sayuri is a pleasure to work with; she is someone who puts in the hours, displays a high level of initiative in all areas of her work, and is a diplomatic and skilled manager of agencies and outside contractors. Any company would be lucky to snag an A-player with Sayuri's intelligence and marketing skill.
Cary Hyatt
Sayuri is an incredibly bright and positive marketing expert and communicator whose achievements and knowledge of business go hand-in-hand with her ability to work with almost anybody. Consistently friendly and approachable, Sayuri was an excellent resource for information on her side of the company, and tackled any issues brought to her attention with a high level of diligence and professionalism. She was a pleasure to work with, and would be a strong candidate for any position she resolved to work for.
Elizabeth Sima-Eichler
Sayuri is a skilled marketing manager with concentrated experience in international DRTV, online marketing, and analysis. She has managed several successful commercial shoots as well as managed the media mix, programming, and the re-launch for our thriving Japan Marketing program. Her knowledge of the Japan DRTV market is exceptionally thorough, and her skills are highly transferable to any international or domestic direct marketing opportunity. In addition, Sayuri is a pleasure to work with; she is someone who puts in the hours, displays a high level of initiative in all areas of her work, and is a diplomatic and skilled manager of agencies and outside contractors. Any company would be lucky to snag an A-player with Sayuri's intelligence and marketing skill.
Experience
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Cigna
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Senior Account Manager
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Jun 2020 - Present
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Account Manager
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Feb 2019 - Jun 2020
Manage a complex Japanese global book of business in Cigna’s global health benefits segment. Fully bilingual with MBA.
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Operations Specialist
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Nov 2016 - Feb 2019
Lead role in client advocacy department while being a point of contact for $40mil book if business. My other responsibilities included Japanese customer quality audit & agent coaching / Japanese provider relations / prospect meetings / implementation / benefits meetings / broker relationship management
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Client advocate
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Oct 2014 - Nov 2016
My main role was Client advocacy for international clients including for Japanese clients. My role included: a day to day point of contact for multinational clients; solving escalated claims and other insurance related issues, support implementation process for Japanese clients, manage and train a team of Japanese customer support representatives, prepare sales and marketing materials for Japanese prospective clients, present Japanese service capabilities to brokers, and more!
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Customer Support Analyst
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Dec 2013 - Oct 2014
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Ascentive, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Japan Marketing Manager
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May 2011 - Dec 2013
•Manage and analyze business performance for Japanese market.•Translate and interpret for company emails, meetings, and frequent conference calls with Japan.•Successfully book media for Japanese TV campaign and increased profit to 219%.•Manage yearly media budget of 1.2 million dollars. •Launched Japanese digital marketing channel and added 15 % of profit to the Japanese market.•Traveled to Japan multiple times for business meetings and conferences. •Manage Japanese DR TV commercial production from script writing to supervision of shooting and editing. •Establish and manage an internal call center, and reduced the call center cost 78%. •Write company blogs, articles, business letters and press release for Japan.•Direct creative for TV, web advertisement, email marketing, and homepage.•Act as a primary contact and create a liaison between the company and Japanese businesses.
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Independent contractor
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United States
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IT Services and IT Consulting
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Behavioral health specialist
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Feb 2007 - Apr 2011
I have worked at schools for children with developmental disability to utilize my degree in Psychology. Experienced in applied behavioral analysis, assisting OT, PT, and licensed teachers. I have worked at schools for children with developmental disability to utilize my degree in Psychology. Experienced in applied behavioral analysis, assisting OT, PT, and licensed teachers.
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Education
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2003 - 2006
University of Hawaii at Manoa
Bachelor of Arts (B.A.), Psychology -
2016 - 2018
Wilmington University
Master of Business Administration - MBA, Marketing -
2000 - 2003
Temple University Japan
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