Experience

ADEC - Action on Disability within Ethnic Communities

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Officer

  • May 2021 - Present

  • Strategic Support: Contribute in the development of marketing strategy and annual marketing plans. • Planning Support: Participate in the preparation of marketing action plans to support ADEC programs, in consultation with program managers. • Market Research: Undertake market research to identify effective promotional methods and investigate new media opportunities. • Project Management: Assist in overseeing the delivery of marketing strategies, monitor and analyse their effectiveness, and initiate improvements or changes. • Analytics: Review web analytics and ad word campaigns on an ongoing basis and generate monthly reports regarding site traffic. • Management Reporting: Prepare and submit management reports with an emphasis on marketing opportunities and outcomes. • Information Management: Establish an ADEC information service to maintain and strengthen ADEC’s overall brand in all forms of media (creative and technical writing, online, and print). • Digital Assets Management: Webmaster for the ADEC website, Manage ADEC social media accounts (Facebook, LinkedIn, Instagram and Twitter), and eDMs. • Content Creation: Produce ADEC newsletters, online content for; social media, print, graphic, and video content for marketing collateral • Trade shows: Coordinate and attend ADEC marketing activity at trade fairs, expos, seminars, council events • Creation of Marketing Collateral and Graphic Design: Create brochures, Fliers, Client info-kit, presentations and Annual report • Relationship Management: Manage relationships with external vendors/ orgnanisations to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness • Event Management: Manage marketing for AGM, community events, expos, seminars, including overseeing logistics, attending expos and providing performance report to management • Budgeting: Plan, report, track, and analyse the marketing budget as well as individual campaign budgets



Loan Gallery Finance

• Australia
• Financial Services
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2019 - Jan 2020

  Loan Gallery Finance is one of Victoria’s largest brokerage firm having settled over $600 million loans. Loan Gallery Finance is the finance partner for Metricon which is the largest volume residential builder in Victoria. Key responsibilities o Successfully established the role of Marketing Coordinator. o Successfully coordinated the first LGF marketing plan after analysing market intelligence and customer insight and aligning the plan with LGF’s strategic direction and financial goals for 2020. o Chaired periodic marketing meetings as well as provided management with progress reports for each initiative. o Managed the budgeting, scheduling and resource allocation for each project. o Streamlined the digital and social media marketing. Developed, sourced and collated content for digital platforms. Updated content on the company websites and social media. o Conducted data mining to establish customer profiles and identified new target markets. Introduced segment-based marketing and the concept of portfolio-based marketing. o Developed, managed and implemented eDM campaigns to increase brand awareness.



HS Universal Imports and Exports

• Marketing Officer

  • Oct 2016 - Aug 2019

  o Created and designed the product packaging, branding, and marketing collateral o Managed the website, social media and customer relationships o Managed the ebay store and online orders o Developed the product presentation collateral for the Director o Created and designed the product packaging, branding, and marketing collateral o Managed the website, social media and customer relationships o Managed the ebay store and online orders o Developed the product presentation collateral for the Director



Ansvar Insurance

• United Kingdom
• Insurance
• 1 - 100 Employee

• Product Development Manager

  • Mar 2008 - Apr 2012

  Managed the entire project lifecycle from: building business cases, gathering business requirements, researching customer needs, functional product design, resource and project planning, adherence to compliance requirements, through to implementation, product launch, project tracking and business reporting. Strategic Planning -------------------------- o Assisted in the annual sales and marketing planning process. o Liaised with segment managers to review and prepare annual product plans. Financial/ Budgeting ----------------------------- o Assisted with preparation of budgets in line with business strategy. o Created, monitored and reported on projects against budgets. Project Management ------------------------------ o Developed detailed project plans including resource requirements, critical path and budget. o Developed and managed relationships with internal stakeholders and external suppliers. o Managed the evaluation process for each product post implementation. Product Development ------------------------------- o Project managed the launch of five commercial products in the company's core segment. o Worked with research companies to identify customer requirements which serves as project input. o Conducted competitor and market analysis and report to the business on new trends and opportunities. o Worked with marketing to develop a set of standards for the produced ‘product package’. Compliance ----------------- o Developed product development policies, processes and procedures in line with APRA, ASIC and internal regulatory requirements. o Liaised with compliance on sign off on all products.



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• Liabilities Product Management Unit Head - Resident Vice President

  • Sep 2006 - Mar 2007

  CORE responsibilities included managing product development, channel management, service management and business analysis to ensure optimal portfolio growth and profitability. Strategic Planning--------------------------o Formulated business strategy to meet Branch Banking Unit’s planned revenue targets for 2006 and 2007.o Conducted financial planning; forecasting, preparing costing/pricing; breakeven models for new products/ strategic initiatives.Product Development and Portfolio Management ---------------------------------------------------------------------o Conducted consumer focus groups, market surveys, market trend analysis, and launched innovative products and services for the Liability business. o Portfolio management for each respective product, based on each product’s lifecycle stage, this included, forecasting, product and packaging updates, implementation of communication plans. Marketing and Franchise Building Activities ------------------------------------------------------------o Advertised and organized PR; media activities for events such as opening ceremonies of new branches in new cities to promote Citibank’s presence. o Developed and implemented annual brand plans and effectively managed the brand marketing budget.o Supervised the development of branch banking related advertising, packaging, and consumer promotions.Regulatory and Compliance ---------------------------------------o Developed departmental policies, processes and service level agreements with cross functional units and third parties. o Prepared and represented the department for the State Bank Audit and the Citibank Audit.

• Brand Manager - CitiGold Priority Banking

  • Oct 2005 - Sep 2006

  Responsible for managing the overall profitability of the CitiGold portfolio which was 70% of the consumer bank’s balance sheet. Re-Launch of CitiGold Priority Banking------------------------------------------------------o Re-launched CitiGold Priority Banking amongst media and marketing blitz in April 2006. The launch entailed developing a marketing campaign for CitiGold and organizing the re-launch media event which was televised on the leading TV channels. o Revamped the brand image of CitiGold including Branch infrastructure, created value around the CitiGold brand by offering value added benefits like new innovation products, extended banking hours, marketing material and development of print campaigno Boosted the CitiGold brand image by creating successful brand alliances with high net worth brands like Tag Heur, Mont Blanc, Bose and more.

• Product Manager

  • Oct 2003 - Sep 2005

  Product Management-------------------------------o Launched two new Running Finance products; introduced the concept of variable cost loan and term financeo Deposit mobilization strategy – to meet business’s need for generating local currency term deposits, successfully launched a high yield short-term investment scheme in Aug 2005 in order to generate liabilities to fund and stabilize the balance sheet. Channel Management – Internet Banking, ATMs and Phone Banking--------------------------------------------------------------------------o Liability project manager for launching Internet Banking “Citibank on Line” (CBOL) in May 2004. This launch was recognized as the fastest ever CBOL launch in the Middle East and Asia region. o Launched Debit Card in January 2006 and CitiGroup Global Transfers in February 2005, which ensured that Citibank retained it competitive advantage in eBanking.

• Assistant Product Manager

  • Jun 2002 - Oct 2003

  o Was the Liabilities Expense Task Force Manager; rationalized product expense allocations, identified cost cut measure which led to higher profitabilityo Liability Project Manager for the CitiGroup Global Rebranding Initiative. Rebranded Branch Banking related infrastructure; Branch interiors and exteriors, marketing collateral & legal documentation.o Service Management - Monitored and resolved branch banking related customer complaints. Handled & resolved escalated issues. Implemented corrective actions for service improvement. o Market research - reviewed ongoing market developments; competitor activities; and regulatory changes to ensure that Citibank’s products and services were competitive.

• Management Trainee

  • Jun 2001 - May 2002

  As a Management Trainee, trained in various departments of Citibank N.A. including corporate bank, SME division, Treasury, Finance and customer service department.