Sayani Mukherjee

Digital Marketing Trainee at NIHT INFOSOLUTION PRIVATE LIMITED
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN
Languages
  • English Full professional proficiency
  • Bengali Full professional proficiency
  • Hindi Full professional proficiency

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Credentials

  • YouTube Asset Monetization
    Google Digital Academy (Skillshop)
    Aug, 2023
    - Nov, 2024
  • SEO Fundamentals Course with Greg Gifford
    Semrush
    Sep, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    United Latino Students Association
    Aug, 2023
    - Nov, 2024

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Trainee
      • Feb 2023 - Present

      Specialization in: -> Social Media Marketing -> Organic Social Media Strategies -> Search Engine Optimization (SEO) -> Content Marketing ->PPC Specialization in: -> Social Media Marketing -> Organic Social Media Strategies -> Search Engine Optimization (SEO) -> Content Marketing ->PPC

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Developer
      • Jan 2022 - Present

      Key Responsibilities:->Conducting comprehensive and accurate data collection through various methods to gather valuable insights into consumer preferences, market trends, and competitor strategies.-> Conducting meticulous evaluations of websites to assess user experience, functionality, and design, while identifying technical issues, accessibility compliance, and content accuracy to ensure optimal performance and usability for visitors.-> Conducted keyword analysis and SEO audits to help businesses increase their search engine rankings-> Formulating effective research strategies and methodologies to gather relevant market insights, consumer behavior trends, and competitor analysis, supporting informed business decision-making and strategic planning.->Conducting comprehensive and in-depth research on various topics, industries, and target audiences to gather credible and accurate information, identifying relevant sources, and generating valuable insights that contribute to the creation of high-quality and engaging content for the intended audience.-> Creating compelling and relevant content across different platforms, such as articles, blogs, social media posts, and multimedia materials, by conducting thorough research, structuring information effectively, and tailoring the content to resonate with the target audience, with a focus on maintaining consistency, quality, and brand messaging.-> Identifying staffing needs and collaborating with hiring managers to develop job descriptions, posting job adverts, sourcing and evaluating candidates, conducting interviews, and managing the selection process to attract and hire qualified and suitable individuals who align with the company's values and contribute to its success. Show less

    • Sub Editor
      • Mar 2021 - Present

    • India
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Marketing Associate
      • Aug 2022 - Aug 2022

      -> Optimizing's website content and structure, conducting keyword research, analyzing website performance, and implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and enhance the website's overall online visibility and presence. -> Conducting keyword research and optimising video titles, descriptions, and tags for better visibility in YouTube search results. ->Creating visually appealing graphics and designs using Canva's intuitive platform, catering to diverse marketing, branding, and communication needs. Show less

    • India
    • Manufacturing
    • 700 & Above Employee
    • Human Resources Intern
      • Oct 2021 - Dec 2021

      -> Assisting in the recruitment process by posting job adverts, screening resumes, scheduling interviews, and maintaining candidate databases. -> Supporting employee engagement initiatives, such as organising events, surveys, and feedback sessions to promote a positive and inclusive work culture. -> Assisting in the coordination and logistics of employee training programs, including enrolment, training materials, and feedback collection. ->Collaborating with the HR team to ensure accurate and timely payroll processing, verifying attendance, leaves, and deductions. ->Assisting in the exit process by preparing and verifying full and final settlement documentation for departing employees. Show less

Education

  • Mrinalini Datta Mahavidyapith
    bsc, Computer Science
    2018 - 2021
  • Seacom Engineering College
    Master of Business Administration - MBA, Human Resources Management and Services
    2021 - 2023

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