Sawyer Hicks

PPC Manager at SWETI Health + Wellness Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Fayetteville, AR Area, US
Skills

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Bio

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Credentials

  • Google Analytics for Beginners
    Google
    Mar, 2018
    - Sep, 2024
  • Google Ads Fundamentals
    Google
    Feb, 2018
    - Sep, 2024
  • Google Ads Search
    Google
    Feb, 2018
    - Sep, 2024

Experience

  • SWETI Health + Wellness Marketing
    • PPC Manager
      • Oct 2019 - Present

      - Create and optimize Google Search and Display, YouTube, and Paid Social campaigns for multiple clients in different industries. - Build Chatbots for both websites and Messenger ads to automate chat interactions and allow clients to communicate with high qualified prospects. - Use tools such as Google Tag Manager, Zapier, and Google Analytics for integrations and tracking. - Communicate with clients about reporting, strategy, and results from campaigns. - Create and optimize Google Search and Display, YouTube, and Paid Social campaigns for multiple clients in different industries. - Build Chatbots for both websites and Messenger ads to automate chat interactions and allow clients to communicate with high qualified prospects. - Use tools such as Google Tag Manager, Zapier, and Google Analytics for integrations and tracking. - Communicate with clients about reporting, strategy, and results from campaigns.

  • Freelance
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Jun 2019 - Oct 2019

      - Managed and optimized AdWords accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B split testing- Built SEO optimized Wordpress sites – did competitive keyword research to determine rank ability.- Used analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies• Implemented lead capture and email marketing campaigns – created targeted landing pages and drove traffic via paid search. Created email follow-ups to drive traffic to customer’s offers and products.

  • Brothers and Company
    • United States
    • Marketing Project Manager
      • Mar 2019 - May 2019

      - Managed and coordinated agency projects to ensure the content creation process ran smoothly throughmultiple departments and were delivered to clients on time.- Scheduled routing processes and oversaw budgets to ensure deliverables were not exceeding estimatesgiven to clients.- Worked with multiple departments to communicate project goals and expectations. - Managed and coordinated agency projects to ensure the content creation process ran smoothly throughmultiple departments and were delivered to clients on time.- Scheduled routing processes and oversaw budgets to ensure deliverables were not exceeding estimatesgiven to clients.- Worked with multiple departments to communicate project goals and expectations.

  • Bandit Custom Coating
    • Entrepreneurship
      • Dec 2018 - Mar 2019

      -Maintained website and social media profile- Developed marketing campaigns- Manageed SEO and digital advertisements- Developed customer relationships- Painted custom paint jobs on firearms -Maintained website and social media profile- Developed marketing campaigns- Manageed SEO and digital advertisements- Developed customer relationships- Painted custom paint jobs on firearms

Education

  • University of Arkansas
    Bachelor of Business Administration - BBA, Marketing
    2016 - 2018

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