Executive Assistant to Managing Director (Founding team)

• Nov 2019 - Present

Marketing Instructor

• Sep 2019 - Feb 2020

Prepared training materials and delivered Marketing courses to university students both year one and two. (Total number of students taught at VATEL is 50 students) Training delivered: Introduction to Marketing (Y1 + Y2) Tasks covered: • Prepared training kit including lesson plans, slides, relevant videos, case studies • Developed and marked exam questions for year 1 and year 2 • Delivered face-to-face trainings • Developed supportive documents (further readings, videos, case studies, etc.) to help in students’ learning journey • Illustrated different industry examples with focus on the hospitality industry to ensure a better understanding for the subject matter • Developed different class activities to engage with students • Provided learners with regular oral and written feedback to assist them with their work

Senior Marketing Executive

• Apr 2018 - Nov 2019

Tasks covered: • Establish the Marketing Department. • In charge of all marketing activities for the brands in 3 markets (Bahrain, UAE & KSA). • In charge of Brands Management by conducting ‘’Quality Audit’’ making sure store activities aligned with each brand standards. • In charge of marketing 7 stores in Bahrain, 3 in UAE & 3 in KSA. • Develop and implement online & offline marketing strategies. • Create & manage Rubaiyat Bahrain social media accounts for Armani. • Create and manage Orsay social media accounts for GCC countries. • Project manager for several events E.g. openings, activation, seasonable fashion shows, public events, CSR events & etc. • Conduct several win-win collaborations for each brand with different industries, bloggers & media. • Communicate with brands' corporate offices for marketing strategies and campaigns to be implemented. • Contributed in brands well-establish market awareness and in increase of the sales compared to previous years. • Create and implement a yearly marketing plan for the managed markets. • Allocate and revise the budget for each brand in each market. • Developed ROMI reports including campaigns’ expenses and their ROI. • Proposed and launched loyalty program for Bahrain (Ruba Rewards).

Marketing Trainer

• Apr 2018 - Apr 2019

Prepared training materials and delivered different trainings to postgraduates’ students. (Total number of students taught at BIBF is 20 students) Trainings delivered: • Marketing Communications • CIM Level 4 – Planning Campaigns Tasks covered: • Prepared training kit including lesson plans, slides, relevant videos, case studies and assignment guidelines • Delivered both face-to-face and virtual trainings • Developed supportive documents (further readings, videos, case studies, etc.) to help in students’ learning journey • Illustrated different industry examples to ensure a better understanding for the subject matter • Developed different class activities to engage with students • Provided learners with regular oral and written feedback to assist them with their work

Marketing Communications Executive

• Jan 2017 - Mar 2018

Tasks covered:• In charge of Marketing Department in absence of the Marketing Manager.• In charge of all digital marketing activities conducted at the hotel.• Manage PR activities by ensuring the publication of press releases, hotel coverage in the main Medias and maintain a good relationship with Bahrain Medias (magazines & newspapers).• Produce daily Clipping report highlighting market news, opportunities and competitors’ coverage.• In charge of every produced communication materials in the hotel (press releases, online communication, marketing content for different Medias, advertisements, imagery, etc.)• Project manager for several events e.g. Earth Hour, Ramadan, etc. • In charge of Brand Management of the hotel by conducting ‘’Hotel Internal Audit’’ and making sure hotel/marketing activities being aligned with the IHG brand standards.• Build and maintain mutual relationships with Banks, Embassies, Chambers & any parties within hotel’s interest.• Conduct competitors’ site inspection and report the findings to managements by placing strategies to improve the current service. • Communicate with IHG head office for marketing strategies and campaigns to be implemented.• Train university interns for one to three months internship in the Marketing Department.

Digital Marketing Executive

• Mar 2016 - Dec 2016

Tasks covered:• Assists in the annual marketing strategy and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification and new business opportunities.• Daily management of all distribution channels (CRO, GDS, OTA Web & Social Media).• Social Media Manager. Produce marketing content on monthly basis (imagery, messaging, language and compliance) and insure it is up to date.• Strengthen customer relationships through Social Media, monitoring both hotel and competitors’ presence on SM for performance enhancement and provide competitor analysis on monthly basis.• Provide measurement, reporting and effectiveness on performance of all distribution channel initiatives.• Develop yearly Marketing Plan and Calendar & update it on monthly basis. • Responsible for company’s imagery (Photographer).• Project manager for several events e.g. Italian Week, Christmas Tree Lighting event, Think Pink Event, etc. • Conducted both online and offline Marketing Campaigns.• Developed online paid advertisements/campaigns for Social Media.• In charge of Online Brand Management (ORM) by daily monitoring channels and engaging with guests.

Project Manager

• Sep 2015 - Jan 2016

As part of the Bachelor Marketing Degree Graduation at Bahrain Polytechnic, I was assigned as Project Manager for the final industry project. Tasks covered during the project time: • Developed Project Plan for period of 4 months. • Conducted in-depth Marketing Research. • Conducted Marketing Audit for both online and offline practices by the company. • Developed overall strategies including Marketing Mix Strategies, SEO Strategies and intensive Social Media Strategies. • Implemented the Social Media Strategies by creating and managing Instagram Platform for one of the Food & Beverages’ outlets of the hotel.

Public Relations Intern

• Jan 2015 - Feb 2015

Activities covered during the internship: • Conducting media outreach • Producing coverage research • Writing report and press releases • Participated in organizing events such as "Oman Sail" and "Bahrain Noor Al Ain Festival" Activities covered during the internship: • Conducting media outreach • Producing coverage research • Writing report and press releases • Participated in organizing events such as "Oman Sail" and "Bahrain Noor Al Ain Festival"

Risk Management Intern

• Aug 2014 - Sep 2014

Activities covered during the internship: • Checking rating agencies • Auditing different companies annual reports • Filling bank’s documents and emails • Creating updated rating list Activities covered during the internship: • Checking rating agencies • Auditing different companies annual reports • Filling bank’s documents and emails • Creating updated rating list

Customer Service Representative

• Jun 2013 - Sep 2013

Activities covered during the internship: • Dealing with different type of customers • Solving customers’ problems • Helping customer through service process • Reporting updates to supervisor Activities covered during the internship: • Dealing with different type of customers • Solving customers’ problems • Helping customer through service process • Reporting updates to supervisor