Savvas Agathangelou
Co-Founder at The Luxury Playbook- Claim this Profile
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Bio
Greta Gai
I recently invited Savvas to give a workshop on monetisation and scaling business through marketing at WMA conference. The audience found the workshop extremely valuable and engaging. Savvas did an excellent job of breaking down complicated topics into easy-to-understand concepts and providing concrete strategies for monetising and scaling businesses. Attendees were especially impressed by the practical advice and engaging presentation style. Overall, the workshop was a great success and I have received positive feedback. Savvas is an interesting and helpful speaker giving content beyond what anyone can google. This was the second time we had him in our conference and can’t wait to book the next one.
Sam Clark
Not being from a marketing background and very much a beginner in the marketing world I chose to attend this workshop. The workshop was engaging throughout and catered to all levels of marketing knowledge in the room. I felt positively challenged to think beyond my own knowledge and came away wanting to know more. A well executed and powerful workshop from a man that really knows what he’s taking about!
Greta Gai
I recently invited Savvas to give a workshop on monetisation and scaling business through marketing at WMA conference. The audience found the workshop extremely valuable and engaging. Savvas did an excellent job of breaking down complicated topics into easy-to-understand concepts and providing concrete strategies for monetising and scaling businesses. Attendees were especially impressed by the practical advice and engaging presentation style. Overall, the workshop was a great success and I have received positive feedback. Savvas is an interesting and helpful speaker giving content beyond what anyone can google. This was the second time we had him in our conference and can’t wait to book the next one.
Sam Clark
Not being from a marketing background and very much a beginner in the marketing world I chose to attend this workshop. The workshop was engaging throughout and catered to all levels of marketing knowledge in the room. I felt positively challenged to think beyond my own knowledge and came away wanting to know more. A well executed and powerful workshop from a man that really knows what he’s taking about!
Greta Gai
I recently invited Savvas to give a workshop on monetisation and scaling business through marketing at WMA conference. The audience found the workshop extremely valuable and engaging. Savvas did an excellent job of breaking down complicated topics into easy-to-understand concepts and providing concrete strategies for monetising and scaling businesses. Attendees were especially impressed by the practical advice and engaging presentation style. Overall, the workshop was a great success and I have received positive feedback. Savvas is an interesting and helpful speaker giving content beyond what anyone can google. This was the second time we had him in our conference and can’t wait to book the next one.
Sam Clark
Not being from a marketing background and very much a beginner in the marketing world I chose to attend this workshop. The workshop was engaging throughout and catered to all levels of marketing knowledge in the room. I felt positively challenged to think beyond my own knowledge and came away wanting to know more. A well executed and powerful workshop from a man that really knows what he’s taking about!
Greta Gai
I recently invited Savvas to give a workshop on monetisation and scaling business through marketing at WMA conference. The audience found the workshop extremely valuable and engaging. Savvas did an excellent job of breaking down complicated topics into easy-to-understand concepts and providing concrete strategies for monetising and scaling businesses. Attendees were especially impressed by the practical advice and engaging presentation style. Overall, the workshop was a great success and I have received positive feedback. Savvas is an interesting and helpful speaker giving content beyond what anyone can google. This was the second time we had him in our conference and can’t wait to book the next one.
Sam Clark
Not being from a marketing background and very much a beginner in the marketing world I chose to attend this workshop. The workshop was engaging throughout and catered to all levels of marketing knowledge in the room. I felt positively challenged to think beyond my own knowledge and came away wanting to know more. A well executed and powerful workshop from a man that really knows what he’s taking about!
Credentials
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LinkedIn Marketing Solutions Fundamentals
LinkedInJun, 2022- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInJun, 2022- Nov, 2024 -
Google search ads 360 certification
GoogleJun, 2022- Nov, 2024 -
Yandex Metrica Expert
YandexFeb, 2022- Nov, 2024 -
Competitive Analysis and Keyword Research
SemrushOct, 2021- Nov, 2024 -
Digital Marketing for SMBs Certification
SemrushOct, 2021- Nov, 2024 -
Keywords Research Exam
SemrushOct, 2021- Nov, 2024 -
Mobile, International, and Local SEO
SemrushOct, 2021- Nov, 2024
Experience
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The Luxury Playbook
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Cyprus
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Newspaper Publishing
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1 - 100 Employee
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Co-Founder
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Feb 2023 - Present
Our publication derives its name from the captivating realm where Real Estate converges with Entrepreneurship, Investment, Innovation, Cryptocurrency, and the Stock Market. We understand that the pursuit of a luxurious lifestyle encompasses not only opulent experiences but also astute financial decisions and strategic investments. We bear in mind all the nuances of living a luxury lifestyle as a whole, not only the Instagram facade, and we aim to make The Luxury Playbook your go-to publication towards your successful self. 🎯 The Luxury Playbook is the publication that aims to recover the term of what Luxury means, going beyond the Social facade and showcasing the way to sustainable wealth by providing information about Real estate, Investing, Innovations, and Entrepreneurship. Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Digital Marketing & Communication Consultant [Google Ads project]
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Mar 2023 - Present
As a digital marketing consultant in the Google ads team, I consult businesses in more than 5 marketing verticals, including Leadgen businesses, eComm, and SaaS. I help advertisers achieve their goals with creative digital marketing strategies and strategic thinking frameworks. My key responsibilities include the following: - Conducting in-depth account analysis to discover growth opportunities and create quarterly plans to achieve advertisers' KPIs using frameworks like Scrum. - Analyzing product trends, conducting behavioral pattern audits, and researching to define the best marketing activity at each stage. - Aligning marketing and business goals // translating profit margin goals into marketing efforts. - Creating user acquisition strategies using a client-centric approach in regard to the user journey and messaging. - Making data-driven decisions using Google forecasting tools and various analytics signals. *Google extended workforce [@Google.com] Google ads partner EMEA Show less
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Marketing DAO
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Digital space / web 3
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Active Contributor & Marketing Trends NeuroResearcher
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May 2022 - Apr 2023
Marketing DAO is a web3 community mainly acting on owned channels and telegram groups. It's purpose is to connect marketing professionals that are interested in the web3 space. In a nutshell, shaping the marketing for the future through impactful clubhouse rooms, telegram conversation and community voting. Marketing DAO is a web3 community mainly acting on owned channels and telegram groups. It's purpose is to connect marketing professionals that are interested in the web3 space. In a nutshell, shaping the marketing for the future through impactful clubhouse rooms, telegram conversation and community voting.
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Pafilia
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Real Estate
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1 - 100 Employee
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Digital Marketing Specialist | Strategy & Execution
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Jan 2022 - Feb 2023
Luxury Property Developer - Group of Companies - Formulating strategies to build lasting digital connections with customers - In charge to plan, develop, monitor, and optimize digital campaigns including paid search and programmatic - In charge of the company's reputation online using advanced social listening tools and techniques - Investigate trends and patterns to develop the visual and content strategy based on neuroscience principles - Working closely with the design and content team to make sure they follow the neuroscience marketing strategy - Checking all the attributions and adjusting the marketing strategy - Managing the digital marketing agency for various outsourced activities Show less
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Liquinix
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Cyprus
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Marketing Services
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1 - 100 Employee
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Media Buyer | Ad-Ops
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May 2021 - Nov 2021
- Forex services media buying in advanced advertising platforms [ programmatic: mainly Taboola, Outbrain & Exoclick ] - Keyword research, competition analysis, and Strategy formulation based on KPIs- Working with various tracking tools, such as Voluum, GA4, Similarweb, etc.- Negotiation with advanced advertising platforms' account managers- QA landing pages and client journeys in hand with regulation requirements- Monitoring and performing campaigns optimizations- Assisting with Online Reputation Management, monitoring, reviews, and strategy Show less
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Marketing Quality Assurance Specialist
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May 2020 - Apr 2021
- Forex services quality assurance of marketing projects- Communication and negotiation with third-party providers- Managing developers' teams and projects (using Scrum and Kanban frameworks)- Involved in the project process from design to the final stage- Closely work with the Content and design teams, in view of effectively implementingthe creative ideas- Take part in the creative marketing process and provide feedback
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Andaz London Liverpool Street
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United Kingdom
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Hospitality
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1 - 100 Employee
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Client Experience specialist
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Jan 2020 - Mar 2020
Art collection - boutique standards Handling VIP Client Experience Art collection - boutique standards Handling VIP Client Experience
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FIE - International Fencing Federation
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Switzerland
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Spectator Sports
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1 - 100 Employee
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Marketing Event Coordinator
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Nov 2019 - Dec 2019
University involvement project to ensure the KPIs are met for the Fencing event University involvement project to ensure the KPIs are met for the Fencing event
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Amathus Limassol
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Cyprus
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Hospitality
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1 - 100 Employee
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Customer Experience & F.O Specialist
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Jun 2018 - Sep 2018
• Front office & Reservation operational procedures • Allocation of the rooms with the Front office manager • Handling VIPs • Handling guests complains and requests • Front office & Reservation operational procedures • Allocation of the rooms with the Front office manager • Handling VIPs • Handling guests complains and requests
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Education
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2022 - 2023
Harvard Business School
Professional Specialisation, Business Marketing & Psychology (Neuromarketing path) -
2017 - 2020
Swiss Hotel Management School
Bachelor's degree, International hospitality management -
2020 - 2020
Digital Marketing Institute
Professional qualification, digital marketing -
2018 - 2018
Tampere University of Applied Sciences
Marketing Research, 4/5
Community
