Savannah Potter

Marketing Coordinator at Associated Students, Inc. | Sacramento State
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Avoiding Burnout
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Email Marketing: Strategy and Optimization
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Marketing: Copywriting for Social Media
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Heartsaver Pediatric First Aid CPR AED
    American Heart Association
    Jan, 2023
    - Nov, 2024

Experience

  • Associated Students, Inc. | Sacramento State
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2021 - Present

      Directly manage and oversee seven staff members that support organization's communication and outreach efforts, inclusive of marketing, social media and communication, graphic design, and videography Plan and implement student staff training, including the addition of monthly professional development opportunities Project management responsibility to delegate and hold staff accountable to various deadlines while maintaining positive relationships with staff, clients, and collaborators Write and oversee marketing campaigns to enhance promotion on company's programs and resources Manage partnerships with other University departments on outreach events Fulfill yearly performance goals and yearly strategic priorities Conduct yearly performance evaluations for employees Conduct interviews, hire, and train new staff year-round Manage staff timesheets and profiles via HRIS system, Ceridian Dayforce Represent company in University-wide Marketing meetings Conduct analytic reports for marketing campaigns Project manage request on graphic design and print request for company Attend weekly team meetings Manage the creation of the company's new marketing identity guide Copy-edit for graphic design and print request Responsible for ordering promotional items and print materials for outreach events and marketing purposes Manage and evaluate annual budget of approximately $20,000 for outreach Lead organizer in ASI Student Government Election marketing, overseeing the marketing staff and outreach plan to encourage students to vote and engage with their student government Project manager in company’s annual report Oversee and manage company’s e-newsletter Manage phone, email, and in-person inquires about organization Show less

  • California Foundation for Agriculture in the Classroom
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Coordinator
      • May 2021 - Aug 2021

      Develop monthly e-newsletter for an audience over 60,000 Write daily social media post for Instagram, Facebook, and Twitter that promotes CFAITC programs and activities Develop daily blog post Compose summaries for monthly California Farm Bureau Action Reports Organize and manage multiple grants for agricultural educators throughout California Use graphic design skills to create graphics for advertisements, social media, and programming Create company's annual report Develop monthly e-newsletter for an audience over 60,000 Write daily social media post for Instagram, Facebook, and Twitter that promotes CFAITC programs and activities Develop daily blog post Compose summaries for monthly California Farm Bureau Action Reports Organize and manage multiple grants for agricultural educators throughout California Use graphic design skills to create graphics for advertisements, social media, and programming Create company's annual report

  • Associated Students, Inc. | Sacramento State
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Communication and Outreach Coordinator
      • Jan 2020 - May 2021

      Manage organizations social media accounts Plan and execute outreach efforts to increase awareness of organization’s program and resources to Sacramento State students Implement marketing tactics within social media to increase engagement Represent the organization as a face of the company on social media and at outreach events Create, edit and finalize monthly newsletter for an audience of over 2,000 Present on behalf of organization to new students about programs and resources that are available Work in partnership with marketing team to collaborate ideas on how to enhance outreach efforts Show less

  • Elk Grove Unified School District
    • United States
    • Education Management
    • 700 & Above Employee
    • Paraeducator
      • Feb 2018 - Jul 2019

      Responsible for class consisting of approximately 20 students (1st and 6th grade) Worked with a variety students 1st-6th grade by supervising and helping with homework Created after school lesson plans and enrichment activities Connected with parents to better assist their children Responsible for class consisting of approximately 20 students (1st and 6th grade) Worked with a variety students 1st-6th grade by supervising and helping with homework Created after school lesson plans and enrichment activities Connected with parents to better assist their children

Education

  • California State University-Sacramento
    Bachelor of Arts - BA, Communication, General
    2019 - 2020
  • Cosumnes River College
    Associate of Arts - AA, Communication, General
    2016 - 2019
  • Cosumnes River College
    Associate of Arts and Sciences - AAS, Social and Behavioral Sciences
    2016 - 2019

Community

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