CRM and Ecommerce Lead

• Oct 2022 - Present

Growth Marketing Manager, Commerce

• Jan 2022 - Oct 2022

Own end-to-end implementation and execution of marketing campaigns across paid and organic social, email and internal cross promotion, develop and implement marketing launch plans for new products and collections in collaboration with the commerce team, manage Morning Brew Store site content including building landing pages and merchandising the home page, build and implement audience targeting strategy for paid social ads

Lifecycle Marketing Manager, B2C

• Jun 2021 - Jan 2022

Define and execute all lifecycle marketing strategies for Morning Brew daily newsletter and other B2C franchises, collaborate with editorial and product teams to create and execute omnichannel marketing campaigns that drive retention and engagement across platforms and channels, own the end to end experience for our referral program, continuously conduct A/B tests and analyze results to develop insights that improve acquisition, retention, and audience engagement

Senior Manager, Retention Marketing

• Mar 2021 - May 2021

Maintained all responsibilities held under the email marketing manager position, launched SMS program with Attentive including content creation, strategy and execution, manage sunsetting of existing Refer-a-Friend program and onboarding of new Loyalty program including project scheduling, existing ambassador outreach, new program design and more

Web and Email Marketing Manager

• Feb 2020 - Mar 2021

Lead strategy, execution and optimization of email channel resulting in a 5% conversion rate increase and a 70% bounce rate decrease YoY in the US program, expanded and developed automated and campaign email program for Canadian market, resulting in a 51% increase in email revenue YoY, manage email design and development working cross-functionally with brand, creative and product teams to ensure all content and creative is accurate and on-brand across Email and Web platforms, optimize email… Show more Lead strategy, execution and optimization of email channel resulting in a 5% conversion rate increase and a 70% bounce rate decrease YoY in the US program, expanded and developed automated and campaign email program for Canadian market, resulting in a 51% increase in email revenue YoY, manage email design and development working cross-functionally with brand, creative and product teams to ensure all content and creative is accurate and on-brand across Email and Web platforms, optimize email performance through ongoing A/B testing, segmentation and dynamic content, ensure all marketing practices are adherent to GDPR and CCPA laws, launched SMS program with Retention Rocket including content creation, strategy and execution, manage sunsetting of existing Refer-a-Friend program and onboarding of new Loyalty program including project scheduling, existing ambassador outreach, new program design and more

Ecommerce Manager

• Oct 2019 - Feb 2020

Use highly engaging creative and an optimize user experience to increase conversion rate during both peak and non-peak periods. Manage the QA process for all onsite functionalities. Ensure consistency between onsite experience and all other touchpoints of the customer journey. Use tools such as Hotjar and Adobe Activity Map to determine how and when users are engaging with different onsite experiences on mobile and desktop. Report on conversion rate, sitewide and container-specific engagement… Show more Use highly engaging creative and an optimize user experience to increase conversion rate during both peak and non-peak periods. Manage the QA process for all onsite functionalities. Ensure consistency between onsite experience and all other touchpoints of the customer journey. Use tools such as Hotjar and Adobe Activity Map to determine how and when users are engaging with different onsite experiences on mobile and desktop. Report on conversion rate, sitewide and container-specific engagement, average order value and more using both Adobe Analytics and Google Analytics.

Ecommerce Hotel Marketing Supervisor

• Sep 2018 - Oct 2019

Manage and execute email marketing strategy for global hospitality company, oversee content including copy, images and more on over 20 websites, troubleshoot website errors, manage and oversee projects and workflows of multiple coordinator-level team members, write and plan email campaigns, liaise with creative department to ensure messaging and design are consistent, manage relationships and invoicing for third-party vendors, use Google Analytics to report on success of campaigns, use… Show more Manage and execute email marketing strategy for global hospitality company, oversee content including copy, images and more on over 20 websites, troubleshoot website errors, manage and oversee projects and workflows of multiple coordinator-level team members, write and plan email campaigns, liaise with creative department to ensure messaging and design are consistent, manage relationships and invoicing for third-party vendors, use Google Analytics to report on success of campaigns, use close attention to detail to proofread and publish content written by marketing coordinators

E-Commerce Content Coordinator

• Jan 2018 - Sep 2018

Write copy for and manage updates to more than 15 global resort websites, troubleshoot website errors, write and plan email campaigns, work with regional team members to determine need and come up with marketing promotions and ideas to fill needed rooms, use analytics to determine which marketing methods work, use tools such as SEMRush to determine popular keywords to help content rank better for SEO

Social Media and Reservations Specialist

• Nov 2017 - Jan 2018

Social Media Coordinator

• May 2017 - Nov 2017

I am responsible for managing several social media accounts across multiple platforms, creating email and blog campaigns, and drafting monthly and quarterly marketing reports.

Social Media Coordinator (Intern)

• Jan 2017 - May 2017

Marketing Intern

• Dec 2016 - Jan 2017

Creating content, researching new products, calling manufacturers for information and marketing materials, collaborating with marketing team, entering purchase orders, acknowledgements and invoices into ORGO Data Creating content, researching new products, calling manufacturers for information and marketing materials, collaborating with marketing team, entering purchase orders, acknowledgements and invoices into ORGO Data