Experience

Madison Reed

• United States
• Consumer Services
• 200 - 300 Employee

• Lifecycle Marketing Manager

  • Mar 2022 - Present

  •Strategize, brief, and maintain projects and programs for the CRM channel encompassing emails, SMS, push notifications, and in-app messages •Support both the direct / owned and operated and the brick-and-mortar channels •Quarterly and monthly project planning with cross-functional and interdepartmental partners •Maintain reports for CRM projects •Experience with Iterable •Strategize, brief, and maintain projects and programs for the CRM channel encompassing emails, SMS, push notifications, and in-app messages •Support both the direct / owned and operated and the brick-and-mortar channels •Quarterly and monthly project planning with cross-functional and interdepartmental partners •Maintain reports for CRM projects •Experience with Iterable



Rev

• United States
• Internet Publishing
• 700 & Above Employee

• Senior Manager, Email Marketing

  • Aug 2021 - Feb 2022

  •Strategize, execute, and maintain projects and programs for the email marketing channel •Monitor day-to-day email program activity and resolve any issues •Maintain reports for email projects •Experience with Pardot •Strategize, execute, and maintain projects and programs for the email marketing channel •Monitor day-to-day email program activity and resolve any issues •Maintain reports for email projects •Experience with Pardot



Homie

• United States
• Real Estate
• 1 - 100 Employee

• Email Marketing Manager

  • Feb 2020 - Jul 2021

  •Strategize, execute, and maintain projects and programs for the email marketing channel •Monitor day-to-day email program activity and resolve any issues •Maintain reports for email projects •Document and train marketing team on Dynamics processes •Experience with ClickDimensions, MailChimp, and Dynamics •Strategize, execute, and maintain projects and programs for the email marketing channel •Monitor day-to-day email program activity and resolve any issues •Maintain reports for email projects •Document and train marketing team on Dynamics processes •Experience with ClickDimensions, MailChimp, and Dynamics



Wilson Electronics

• United States
• Telecommunications
• 100 - 200 Employee

• Email Strategist

  • Jan 2019 - Feb 2020

  •Strategize, execute, and maintain projects and programs for the email marketing channel •Monitor day-to-day email program activity and resolve any issues •Maintain reports for email projects •Experience with HubSpot, Klaviyo, and Dynamics •Strategize, execute, and maintain projects and programs for the email marketing channel •Monitor day-to-day email program activity and resolve any issues •Maintain reports for email projects •Experience with HubSpot, Klaviyo, and Dynamics



iFIT

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• CRM Manager

  • Dec 2016 - Dec 2018

  •Strategize, execute, and maintain projects and programs for our CRM tool•Oversee the Email Marketing Team•Plan, coordinate, and execute marketing plans and promotions with other marketing teams•System Administrator responsibilities•Experience with ExactTarget, Salesforce, AWS, and Strongview

• Email Marketing Specialist

  • Jan 2016 - Dec 2016

  •Strategize, execute, and maintain projects and programs for the email marketing channel•Email System Administrator responsibilities•Monitor day-to-day email program activity and resolve any issues•Maintain reports for email projects•Experience with ExactTarget, Salesforce, AWS, and Strongview



Western Governors University

• United States
• Higher Education
• 700 & Above Employee

• Senior Direct Marketing Coordinator

  • Apr 2014 - Jan 2016

  •Strategize, execute, and maintain projects and programs for email, direct mail, texting, and special projects•Email System Administrator responsibilities•Maintain vendor relationships with our third party software providers•Project management duties for email, direct mail, text messaging, and special projects•Monitor day-to-day email program activity and resolve any issues•Maintain reports for email, direct mail, text messaging, and special projects•Data Governance Committee Data Steward for the marketing department•Experience with ReturnPath, Eloqua, Marketo, Salesforce, IBM, and Cognos Show less

• State Marketing Coordinator

  • Oct 2013 - Apr 2014

  •Oversee marketing programs and project submission/completion for WGU Missouri, WGU Tennessee, and Strategic Relations•Analyze and interpret various reports and data related to active and prospective students and graduates •Maintain accuracy of monthly budgets and invoice tracking



Overstock

• United States
• Retail
• 700 & Above Employee

• Campaign Merchandising Coordinator

  • Nov 2012 - Oct 2013

  •Recruited as a founding member of the Campaign Merchandising team, defined new processes, created organization structure for document storage, shaped tasks, and guided responsibilities of the position •Select products for placement in emails, direct mailings, homepage, storepages, Gift Finder, affiliate newsletters, promotional banners, and curated online events•Ensure product selection meets rigorous analytical, thematic, and visual criteria•Assist planning of when to feature taxonomies, place events, etc.•Develop merchandising strategies and test plans based on performance analysis and competitor research•Collaborate closely with marketing teams (Email, Direct Mail, Promotions, Club O, Social Media, Branding, Affiliates, SEO, CSE, Marketing Analysis, Editorial Content, and Design), buyers, co-op, and merchandising to ensure a unified look/feel to multi-channel campaigns•Attend, report on, and contribute to frequent status and planning meetings at a team, dept., and company level•Assist with execution of product photo shoots to generate unique material for marketing campaigns•Microsoft Office Suite and SQL utilized daily Show less

• Email & Direct Mail Coordinator

  • Jul 2012 - Nov 2012

  •Build weekly email and monthly direct mail campaigns by selecting content, callouts, messaging, layouts, etc. based on industry and company best practice standards; build and execute email tests•Utilizing tools such as StrongMail, TRM, and Customer Power, define customer segmentation, set up email sends, test the sending process, verify email display in numerous email clients•Analyze and interpret the results of email campaigns/tests using quantitative data•QA email and direct mail content; send edits to the design and production teams as needed•Communicate direct mail requirements to printing partner, ensure campaigns stay on schedule, proof prints, send edits back to the printing partner as required Show less



Progrexion

• United States
• Financial Services
• 500 - 600 Employee

• QA Software Engineer

  • Mar 2011 - Jul 2012

  •Ensure user stories contain all necessary information and communicate any issues found to the developers and/or business owner •Write and execute test cases and SQL queries, verify code is functioning according to user story specifications, record and verify bugs, test code after deploys and report any issues found •Compose training materials and process maps, develop test case maps, train and supervise new members of the Client Site QA Team •Experience on Marketing, Client Site, and Fulfillment teams •Microsoft Office Suite and SQL utilized daily Show less



Lexington Law Firm

• United States
• Financial Services
• 200 - 300 Employee

• Paralegal

  • Aug 2009 - Mar 2011

  •Assist clients with questions about their case and the client website via phone and email •Explain credit repair law and procedure, company processes and policies, and services offered •Address billing issues, collect past due payments, reopen pending cases, and retain dissatisfied clients •Assist clients with questions about their case and the client website via phone and email •Explain credit repair law and procedure, company processes and policies, and services offered •Address billing issues, collect past due payments, reopen pending cases, and retain dissatisfied clients