Savannah Higgins

Digital Media Buyer at Marshall Advertising
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Location
US

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Credentials

  • The Trade Desk Edge Academy Certified: Executive Program
    The Trade Desk
    Apr, 2022
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Buyer
      • Apr 2022 - Present
    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Senior Marketing Analyst
      • Jan 2021 - Apr 2022

      -Drive monthly campaigns to increase following on updated website, as well as related social media presence. -Updating yearly competitive analysis, weaving in true competitors as well as what is being seen in the market. -Evolved job ad templates to incorporate best practices from the market. -Innovating and evolving marketing analytics reporting to assess the effectiveness of the website, related job page, social media, and surveys. -Present quarterly marketing metrics to the team. -Produce, edit and launch ongoing “fresh” video and print/digital material for branding.

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jul 2019 - Jul 2020

      -Solely responsible for website development. -Managed and created all digital and print marketing materials. -Liaison between business leaders and Kroc Greenville. -Established online presence to drive membership. -Social media account coordinator. -Improved internal communication among staff. -Solely responsible for website development. -Managed and created all digital and print marketing materials. -Liaison between business leaders and Kroc Greenville. -Established online presence to drive membership. -Social media account coordinator. -Improved internal communication among staff.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2019 - Jun 2019

      -Designed and implemented marketing campaigns. -Represented and garnered support for Ten at the Top at Upstate networking events. -Updated the TATT website with current events in the area. -Organized the 2019 PIQUE Young Professionals Event. -Worked in association with Executive Director. -Designed and implemented marketing campaigns. -Represented and garnered support for Ten at the Top at Upstate networking events. -Updated the TATT website with current events in the area. -Organized the 2019 PIQUE Young Professionals Event. -Worked in association with Executive Director.

    • Real Estate
    • 1 - 100 Employee
    • Susan Sells Real Estate Team- Intern
      • Jan 2018 - Dec 2018

      -Facilitated and managed real estate transactions. -Oversaw the advertising of properties for web and print media. -Created a podcast for the company. -Updated client databases in the KW portal and on Excel spreadsheets. -Helped keep the team organized. -Created marketing print material. -Facilitated and managed real estate transactions. -Oversaw the advertising of properties for web and print media. -Created a podcast for the company. -Updated client databases in the KW portal and on Excel spreadsheets. -Helped keep the team organized. -Created marketing print material.

    • United States
    • Non-profit Organizations
    • Marketing / PR Intern
      • Jun 2018 - Sep 2018

      -Organized important materials for upcoming events. -Collected social media analytics and content for social media pages. -Assisted in the distribution of brochures and marketing materials to hospitals/healthcare offices. -Organized important materials for upcoming events. -Collected social media analytics and content for social media pages. -Assisted in the distribution of brochures and marketing materials to hospitals/healthcare offices.

    • Business Services Intern
      • May 2017 - Sep 2017

      -Worked with their AR/AP departments and 3,000 + media vendors. -Analyzed department documents for appropriate distribution and filing. -Participated in the Greenville Chamber of Commerce PULSE Summer Internship. -Worked with their AR/AP departments and 3,000 + media vendors. -Analyzed department documents for appropriate distribution and filing. -Participated in the Greenville Chamber of Commerce PULSE Summer Internship.

Education

  • Merrimack College
    Communication and Media Studies
    2015 - 2019
  • Sacred Heart Academy
    9-12
    2012 - 2015

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