Saurav Chakravorty
Co-Founder and Director | Web Marketing at Grand View Research, Inc.- Claim this Profile
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Bio
Experience
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Grand View Research, Inc
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United States
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Market Research
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400 - 500 Employee
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Co-Founder and Director | Web Marketing
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Sep 2015 - Present
Pune Area, India * Roles And Responsibilities:- * Implement online marketing campaigns to drive new leads and trials, including email marketing, SEM (paid search), social media, mobile. * Manage current and new marketing programs, with emphasis on testing to optimize the effectiveness of campaigns. * Execute day-to-day management of SEM campaigns, pushing to drive new leads at an effective cost. * Manage updates to corporate website to increase overall website effectiveness and SEO. *… Show more * Roles And Responsibilities:- * Implement online marketing campaigns to drive new leads and trials, including email marketing, SEM (paid search), social media, mobile. * Manage current and new marketing programs, with emphasis on testing to optimize the effectiveness of campaigns. * Execute day-to-day management of SEM campaigns, pushing to drive new leads at an effective cost. * Manage updates to corporate website to increase overall website effectiveness and SEO. * Review, analyze, and interpret data; provide actionable recommendations to improve web marketing performance. * Analyze campaigns, web metric trends and formulate strategy to improve and/or add functionality in order to gain the best ROI for the organization * Participate with Chief Managers of Product development teams to finalize marketing and brand strategies to support organizational objectives. * Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty. Provide leadership and direction in the implementation of marketing plans. Develop, create, and manage timelines and project workload for initiatives. * Work collaboratively with Sales teams to identify and support marketing plans and tactics to achiev prospect trial and sales objectives. Provide subject matte expertise on appropriate marketing mix and vehicles to achieve objectives, while exploring new mediums. Research, recommend and develop new marketing ideas. * Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience * Manage marketing processes and staff to ensure timely delivery of outcomes. * Track, monitor, and evaluate results for specific marketing practices and campaigns, to determine ROI and support the development and refinement of future marketing plans.
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Manager | Web Marketing, [ SEO, SMO, PPC ]
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May 2014 - Aug 2015
Pune Area, India * Roles And Responsibilities:- * Creating strategies to increase online traffic to the organization’s website * Taking care of everything from SEO, SEM PPC to Social Media Marketing * Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness * Improving the user experience on the company’s website(Includes design, content and usability) * Collecting and Evaluating Client feedback data * Evaluating competitor’s Digital Marketing… Show more * Roles And Responsibilities:- * Creating strategies to increase online traffic to the organization’s website * Taking care of everything from SEO, SEM PPC to Social Media Marketing * Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness * Improving the user experience on the company’s website(Includes design, content and usability) * Collecting and Evaluating Client feedback data * Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them *Analysing web traffic to company websites and providing monthly reports. • Keyword Research & Analysis • Competitor Analysis & Development • Lead Generate, Strategic Planning, Brand Development • PPC campaign
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Director
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Aug 2015 - Present
Pune, Maharashtra, India PanGrow is a Digital Marketing Agency providing SEO, SMM, SEM, PPC, and Web Development along with email marketing and automation services to its customers. The company also provides technology solutions like CRM, ERP, HRMS, and Project Management for Small and Medium size businesses.
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Executive - Client Servicing & Operations
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Sep 2011 - Apr 2014
Pune Taking care of promotional activities and events of our esteemed clients. Looking towards branding, project coordination, managing events from initiation to end. Client interaction, vendor management, promotion planning and execution. Coordinating with different vendors regarding the entire event so as to ensure smooth execution of the event as per the schedule and branding process. Interfacing with clients to understand their requirements and proficient in resolving complaints… Show more Taking care of promotional activities and events of our esteemed clients. Looking towards branding, project coordination, managing events from initiation to end. Client interaction, vendor management, promotion planning and execution. Coordinating with different vendors regarding the entire event so as to ensure smooth execution of the event as per the schedule and branding process. Interfacing with clients to understand their requirements and proficient in resolving complaints and effective at Relationship Management. Generation of new vendors as per the event requirements. Interacting and entering into liaison with various Hotels and Facilities from Hospitality Industry. Ensuring timely dispatch of Dealer Incentive gifts and delivery of the same on right time. Contributing the efforts in Lead Generation. Show less
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Marketing Executive
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May 2011 - Aug 2011
Mumbai Area, India Lead Generation. Making Product presentations to the clients Identifying and taping Perspective Customers Organizing Meetings and Seminars in Various Educational Institutions for Product Awareness Closing Deals with New and existing Customers.
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Talent Corner HR Services Pvt Ltd
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Business Consulting and Services
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700 & Above Employee
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Management Trainee
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May 2010 - Jul 2010
handled end to end recruitment process
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CG artist
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Feb 2009 - Jun 2009
Ranchi Area, India 5 months Job Profile : CG technician, elevation artist for construction projects and interior designing
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Education
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Maharashtra Institute of Technology
Master of Business Administration (M.B.A.), Human Resources -
Sikkim Manipal University - Distance Education
Bachelor's Degree, Computer Science - Animation And Multimedia