Experience

ARTIUM
• Brazil
• 1 - 100 Employee
• Senior Manager - Performance Marketing

  • Sep 2023 - Present


Expertrons

• India
• E-Learning Providers
• 300 - 400 Employee

• Senior Manager - Performance Marketing

  • Dec 2021 - Aug 2023

  - Heading the Performance Marketing with spend portfolio of 25 lakhs per month. Split between B2C & B2B campaigns. - Implemented lead generation strategies across various channels to attract and capture potential customers, effectively expanding the customer base. - Led partnership projects, establishing and nurturing collaborative relationships to drive mutual growth and achieve shared goals. - Successfully implemented niche-level audience targeting strategies, resulting in 60% Tier 1 leads Month on month at a optimum cost. - Collaborating closely with the sales team to drive leads and revenue generation, facilitating a seamless transition from marketing to sales efforts. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Marketing & Product Consultant

  • Jan 2020 - Dec 2021

  - Developed and designed loyalty programs to enhance customer retention and engagement. Led the team in revamping the mobile app, from UI/UX wireframes to end-to-end development, ensuring a seamless user experience. - Successfully executed performance marketing campaigns focused on app downloads and lead generation, driving measurable results. - Implemented CRM system to automate lead flow to the sales team, enabling effective lead nurturing through drip marketing strategies. - Proficient in working across various project domains, including Ed-Tech, VAS (Value Added Services), Gaming, and VPN (Virtual Private Network). Show less



Hen & Fin

• Australia
• Accounting

• Co-Founder

  • Apr 2020 - Apr 2021

  A Fresh meat driven e-commerce portal (Chicken & Fish) - Development of the website on Wocommerce with Payment Gateway - Daily operations (Marketing, Operations, Logistics) A Fresh meat driven e-commerce portal (Chicken & Fish) - Development of the website on Wocommerce with Payment Gateway - Daily operations (Marketing, Operations, Logistics)



Taaraka

• India
• Consumer Services
• 1 - 100 Employee

• Manager - Digital Marketing

  • Feb 2019 - Nov 2019

  - Oversee all digital communications initiatives, including SEO, SEM, content, and social media, to ensure effective and cohesive messaging across platforms. - Assist the product team in implementing Clevertap integration to improve user retention strategies, leveraging data analysis and engagement tactics. - Analyze data to engage users through push notifications, in-app messaging, emails, and SMS, targeting segmented user groups to increase daily, weekly, and monthly active users. Automate engagement campaigns to guide users through the sales funnel with Clevertap. - Designed and developed a referral program to incentivize users and drive growth through word- of-mouth marketing. Show less



Sachar Gaming Pvt. Ltd.

• India
• Computer Games
• 1 - 100 Employee

• SEM Manager - Digital Marketing

  • Apr 2018 - Dec 2018

  - Led an internal team to drive game app downloads for Khelplay Rummy through online marketing campaigns, focusing on user acquisition and conversion. - Managed a monthly budget of 1.5 Crores for performance marketing activities, strategically allocating funds to different sources based on ROI analysis. - Executed campaigns utilizing programmatic advertising, affiliate marketing, and media buying strategies to reach the target audience. - Successfully implemented influencer marketing initiatives on YouTube and Instagram, driving engagement and app downloads. - Spearheaded SEO and ASO strategies to increase organic app downloads, resulting in a 25% growth in Q2 2018. - Responsible for increasing the conversion funnel from 3.2% to 6%, enhancing the user journey and optimizing conversion rates. - Utilized Facebook and Google remarketing techniques, leveraging Clevertap data, to drive conversions and improve user retention. Designed user journeys and created user segments for targeted engagement. Show less



CG PARIVAR IT SOLUTIONS PRIVATE LIMITED

• India
• 1 - 100 Employee

• Senior Executive - Digital Marketing

  • May 2015 - Apr 2018

  - Oversee all branding and digital marketing communications initiatives for Saral Vaastu, Saral Marriage, and internal communications with the sales team. - Lead a team of 14 members, including SEO, SEM, content, and social media specialists, ensuring effective collaboration and achievement of objectives. - Successfully increased the revenue contribution from digital marketing from 10% to 22% by strategically shifting from traditional marketing methods to digital channels. - Slashed consumer website bounce rate by 35% by implementing improvements in web functionalities, such as responsiveness, enhanced live chat, click-to-call features, and advanced web-based customer acquisition tools. - Developed a product demonstration campaign resulting in identifying 3 opportunities to decrease the cost per lead by 70%. - Utilized Clevertap to identify new touchpoints and user segments, engaging users through targeted push notifications. - Created cohorts and segmentations to group users based on different stages of the product lifecycle. Show less



Origo Corp

• United States
• Appliances, Electrical, and Electronics Manufacturing

• Sr. Executive - Digital Marketing

  • Feb 2014 - Mar 2015

  - Conducted analysis on 20 e-commerce and comparison websites, utilizing SEO techniques to improve organic traffic. - Tracked and optimized landing pages for enhanced search engine visibility. - Gathered relevant metrics on campaigns and collateral materials to assess and improve search engine optimization efforts. - Collaborated with the marketing team to coordinate creative campaigns supporting digital cross- promotion initiatives. This included managing affiliations, email campaigns, and Facebook promotions. Show less



Digital Xpressions Inc

• Canada
• Advertising Services
• 1 - 100 Employee

• Assistant Manager Internet Marketing

  • Oct 2012 - Jan 2014

  - Managed content on various CMS platforms, including Open Cart, Magento, and WordPress. - Successfully coordinated with clients to understand their requirements and executed them, encompassing content development, and collaborating with the design team for creative campaigns to drive digital promotions. This includes managing email campaigns and Facebook Ads. - Executed Google Ads campaigns to drive product sales, optimizing campaign performance and maximizing results. - Managed content on various CMS platforms, including Open Cart, Magento, and WordPress. - Successfully coordinated with clients to understand their requirements and executed them, encompassing content development, and collaborating with the design team for creative campaigns to drive digital promotions. This includes managing email campaigns and Facebook Ads. - Executed Google Ads campaigns to drive product sales, optimizing campaign performance and maximizing results.



Intellicorp Software Pvt. Ltd

• Senior SEO Executive

  • Jun 2011 - Oct 2012

  - Implemented SEO strategies and techniques to improve organic search rankings and increase website visibility. - Conducted comprehensive keyword research to identify high-value target keywords and optimize website content accordingly. - Developed and executed link building campaigns to increase website authority and improve organic search rankings. - Collaborated with cross-functional teams, including content writers and developers, to ensure SEO best practices were integrated into website design and content creation processes. - Stayed up to date with industry trends and algorithm updates, adjusting SEO strategies accordingly. - Prepared regular reports on SEO performance and presented findings to key stakeholders. Show less