Experience

Think and Learn Pvt. Ltd

• Education
• 300 - 400 Employee

• Area business head

  • Apr 2022 - Present

  Kolkata, West Bengal, India



Emami Agrotech Limited

• India
• Food and Beverage Services
• 700 & Above Employee

• Deputy Manager Trade Marketing

  • Sep 2018 - Jan 2022

  Responsible for Pan India, Trade marketing activities and Innovative incentive schemes to drive sales across regions - Trade marketing activities - Responsible for formulating & implementation of innovative schemes to drive sales for the channel partners and field force - Competitor Benchmarking & Field insights - Manging and monitoring scheme effectiveness and month of month trend - Handle AOP Budget & Cost Control



Revlon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Asst. Manager - Key Account Management

  • May 2014 - Sep 2018

  Kolkata Area, India Responsible for East Zone Modern Retail Sales , Retail Marketing & Implementation of BTL activations for Product Promotions, New Product Launch across the channel - Managing Key Customer Accounts – Big Bazar, Spencers,Metro Cash N Carry, Appolo Pharmacy - Responsible for implementation of BTL activations across a total of channel partners - Designed and Implemented schemes to increase sales during the festive seasons - Competitor Benchmarking Analysis and store effectiveness -… Show more Responsible for East Zone Modern Retail Sales , Retail Marketing & Implementation of BTL activations for Product Promotions, New Product Launch across the channel - Managing Key Customer Accounts – Big Bazar, Spencers,Metro Cash N Carry, Appolo Pharmacy - Responsible for implementation of BTL activations across a total of channel partners - Designed and Implemented schemes to increase sales during the festive seasons - Competitor Benchmarking Analysis and store effectiveness - Managing & Monitoring effectiveness of Marketing & Visual Merchandising - Retail Audit & imp. actions implementation Show less



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Trade Marketing & Channel Activation

  • Jun 2012 - Aug 2013

  Gurgaon, India Responsible for creating and promoting merchandizes for stopping power visibility and BTL activations across On Trade & Off Trade channels, streamline cross functional requirements (sales and marketing), Vendor Management. • Standardization & Cost Effectiveness for Trade and Channel Promotion & BTL Activations • All India implementation of the standards and reference guide on trade marketing made available to all associates • Planning & Execution of strategy for Increasing the… Show more Responsible for creating and promoting merchandizes for stopping power visibility and BTL activations across On Trade & Off Trade channels, streamline cross functional requirements (sales and marketing), Vendor Management. • Standardization & Cost Effectiveness for Trade and Channel Promotion & BTL Activations • All India implementation of the standards and reference guide on trade marketing made available to all associates • Planning & Execution of strategy for Increasing the Cold Share across the Channel Partners • Trade Marketing • Development and Execution “Shopper” and “Customer” conversion strategies • Conceptualization of Customer Schemes and Shopper Promotions • Conceptualization, Development, Procurement, Allocation, usage and upkeep of all levels of Brand Visibility Show less



JSW

• India
• Mining
• 700 & Above Employee

• Jr.Mgr (BOF - SMS 2)

  • Aug 2007 - Jul 2010

  Karnataka, India Responsible for Execution, Erection & Commissioning of mechanical equipments of Charging System to the Converter at two green-field expansion projects – 7mtpa & 10mtpa BOF Plant.