Experience

eShakti.com

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing & Merchandising

  • Jun 2022 - Present



Cherry Crumble by Nitt Hyman (India Division)

• India
• Retail
• 1 - 100 Employee

• Brand Strategist ← Trend Forecaster

  • Jul 2021 - Dec 2021

  Led efforts in creating marketing collaterals in compliance with industry creative requirements, building brand development strategies and improving brand presence through online marketing. Assisted design team in developing branding labels, monograms, and trims, choosing color palettes. Contributed greatly towards brand campaign shoot ideas, package designing and upgrading -commerce platform. Led efforts in creating marketing collaterals in compliance with industry creative requirements, building brand development strategies and improving brand presence through online marketing. Assisted design team in developing branding labels, monograms, and trims, choosing color palettes. Contributed greatly towards brand campaign shoot ideas, package designing and upgrading -commerce platform.



Future Group India

• India
• Manufacturing
• 700 & Above Employee

• Buying Intern

  • Jan 2021 - Apr 2021

  Instrumental in enhancing fashion buying and engaged in a wide array of responsibilities such as clothing and accessories range, Performed quality control, assisted in the approval of fabric, trims and PP samples. Dealt with SS21 buying and constructed the buy sheet for SS21 throughout the season. Reviewed sales report for placing repeat and OTB orders. Managed timely purchase orders.

• Ecommerce Intern

  • Nov 2020 - Dec 2020

  Analysed online portals for Cover Story and Ancestry (Myntra and Ajio), researched market trends, competitor product positioning and supported in creating Women's clothing catalogs.



Pulse (Acquired by Hike Messenger)

• India
• Information Services

• Intern

  • Feb 2016 - Mar 2016