Senior Risk Analyst

• Jul 2023 - Present

Data Analyst

• Jan 2023 - Present

● Analyzed consumer behavior using SQL queries and Web analytics data in order to identify upselling opportunities, resulting in a 25% increase in TCV. ● Developed Tableau dashboards to compare the portfolios of competitors within the Process Mining and Process automation space. ● Conducted A/B tests for email marketing campaigns, resulting in an increase in click-through rates of 20%. ● Analyzed consumer behavior using SQL queries and Web analytics data in order to identify upselling opportunities, resulting in a 25% increase in TCV. ● Developed Tableau dashboards to compare the portfolios of competitors within the Process Mining and Process automation space. ● Conducted A/B tests for email marketing campaigns, resulting in an increase in click-through rates of 20%.

Data Scientist (Capstone project)

• Jan 2023 - May 2023

● Identified unexplored geolocations within the US by implementing a data-driven approach to analyze demographic and census data on the zip code level using an unsupervised ML clustering algorithm. ● Developed interactive Tableau dashboards to visually present geographic findings and patterns, effectively utilizing mapping capabilities to enhance data visualization and insights ● Identified unexplored geolocations within the US by implementing a data-driven approach to analyze demographic and census data on the zip code level using an unsupervised ML clustering algorithm. ● Developed interactive Tableau dashboards to visually present geographic findings and patterns, effectively utilizing mapping capabilities to enhance data visualization and insights

Data Analyst Intern

• Aug 2022 - Nov 2022

• Assisted in building the architecture and ER model for the tax project which aims at automating tax compliance. • Extracted Tax invoice data from SAP databases using SAP ABAP & SQL. • Employed techniques of data preparation and data wrangling to clean and position data for review and build PowerPoint templates to share the data. • Build stories and Dashboards using SAP Analytics Cloud and Excel. • Interacted with stakeholders to understand the journey mapping and customer pinpoints. Show less

Research Assistant - Marketing Analytics

• Jun 2022 - Aug 2022

Involves Web Scraping, Statistical Analysis, Text-mining, etc.

Innovation and Entrepreneurship Research Intern

• Jun 2022 - Aug 2022

Credit Analyst (Assistant Manager)

• Nov 2015 - Jun 2021

• In charge of overseeing the branch's end-to-end loan disbursement and credit application processes. • Adept at analyzing credit scores, CR ratios, cash flow statements, methods of risk rating, working capital appraisal, etc. • Automated and streamlined the maintenance of non-fund-based limits of 150 branches using Power Automate and which currently saves 20 manhours/week. • Saved delinquent loans from default by report analysis and prompt follow-up. • Handled legal procedures to initiate the recovery of defaulted loans. • Data preparation for the building of statistical models based on business needs. • Exploratory analysis for various modeling activities that set the groundwork for subsequent modeling procedures. • Interviewed an average of 50 loan applicants per month and provided expert financial advice on housing, educational and personal loans using platform skills like Tableau & advanced MS Excel. • Business from loan disbursements increased from $8.40 million to $12.28 million (approx. 46.19%) from March 2018 to March 2021 under my supervision. Show less

Financial Analyst

• Oct 2014 - Oct 2015

• Developed financial models to support valuation and forecasting of probable investments and presented monthly insights to senior management using tools like Tableau Dashboard. • Provided detailed analysis in revenue ( product/ region/ trend ) & expense ( initiatives/ business-unit ) • Reviewed financial results with key business stakeholders • Partnered with various teams to design, evaluate, and plan operational improvements • Developed financial models to support valuation and forecasting of probable investments and presented monthly insights to senior management using tools like Tableau Dashboard. • Provided detailed analysis in revenue ( product/ region/ trend ) & expense ( initiatives/ business-unit ) • Reviewed financial results with key business stakeholders • Partnered with various teams to design, evaluate, and plan operational improvements

Digital Marketing Strategist

• Jun 2013 - Sep 2014

• Strategized digital marketing research based on a data-driven approach using advanced MS Excel for social media outreach. • Managed & implemented Marketing Analytics measurement strategies and presented them to stakeholders. • Lead the educational institute's marketing team in its social media outreach, website updation, and competitor analysis. • Proposed and developed strategies for all campuses of the institute in India for its School Connect Program. • Strategized digital marketing research based on a data-driven approach using advanced MS Excel for social media outreach. • Managed & implemented Marketing Analytics measurement strategies and presented them to stakeholders. • Lead the educational institute's marketing team in its social media outreach, website updation, and competitor analysis. • Proposed and developed strategies for all campuses of the institute in India for its School Connect Program.

Marketing Graduate summer Intern

• May 2012 - Jul 2012

• Studied the trend analysis of product development in the life insurance industry & provided product recommendations to Sahara Life for new insurance plans. • Categorized insurance plans for different sections of society based on age, gender & financial income & devised methods to measure customer engagement & dropouts among each section. • Collaborated with IT department for better outreach & campaigning thus driving better sales. • Studied the trend analysis of product development in the life insurance industry & provided product recommendations to Sahara Life for new insurance plans. • Categorized insurance plans for different sections of society based on age, gender & financial income & devised methods to measure customer engagement & dropouts among each section. • Collaborated with IT department for better outreach & campaigning thus driving better sales.