Experience

L&T Komatsu Ltd

• Mechanical Or Industrial Engineering
• 100 - 200 Employee

• Assistant General Manager Marketing

  • Sep 2015 - Present



Larsen & Toubro Limited - Construction & Mining Machinery Division

• Bengaluru Area, India

• AGM - CEB Marketing

  • Sep 2015 - Present

  1. Responsible for conducting product performance studies in field for as many varied machines & equipment as Excavators, Wheel Loaders, Compactors, in diverse applications from road construction to irrigation, to mining, to material handling and many more projects; Capture the data derived from such studies, compare with competition and release report for consumption by Sales Dept to facilitate in their technical discussion with prospective customers 2. Create robust database of customers for marketing communication; Overcome challenges of various data complexities, Establish child-parent relationships, Connecting Corporate & Site offices, Manage large volume of construction & mining Contractors, Miners, Government/ Semi-Govt customers, Cement plants, Granite & Marble Quarries etc. 3. Design & Content development to create marketing collaterals, promotional direct mailers, visual messages & infographics for social media campaign, customer interviews, newsletter, product movies, festival greetings etc. 4. Strategize for product promotions as per market requirement, Assist & support Sales team in conducting BTL Activities like Product Road Shows, Customer Meets, Operator Meet, Service Camps, Customer Training, Customer Plant Visit, Back-end support to participation in local Exhibitions as well as all India exhibition etc., Develop POS, Free Give-Aways with proper branding for such activities. Show less