Head of Digital, Marketing and Customer

• Sep 2020 - Present

Head Of Digital

• Apr 2019 - Sep 2020

Head of Digital Development

• Nov 2017 - Apr 2019

Defining the vision for Digitial Development at Nuffield Health. Identifying, shaping and building core digital capabilities necessary for Nuffield Health to meet its digital ambition. Key achievements: - Defining and winning executive buy-in for Nuffield Health's ongoing digital strategy - defining 7 key capabilities to drive ahead of the competition digitally. - Achieving millions in funding to drive development initiatives around key digital capabilities. - Achieving funding for key booking, joining and app development plans.- Working closely with Senior Digital Experience Lead to deliver functionality changes improving the online gym joining journey - resulting in a 22% increase in conversion rate during the crucial January trading period. Show less

Director of Digital

• Jul 2017 - Nov 2017

Given the honour of steering Nuffield Health's Digital Department through a period of readjustment in the organisation.Oversaw 16 strong digital team. Continued a good working relationship with marketing and IT while driving projects forward despite the restructure. Key achievements in this period:- Launch of the Nuffield Health My Bookings App (100k downloads).- Launch of consultant online booking, the first time Nuffield Health's online booking programme entered clinical business lines. Show less

Head of Content

• Dec 2014 - Jul 2017

I built Nuffield Health's content team from scratch, from me banging out case studies to a fully functioning, award-nominated multimedia production unit bringing the brand to life in six months. In this period, according to Econsultancy, "Nuffield Health’s content efforts [were] definitely some of the best in the industry". While the team beavered away on getting our experts front and centre, I also took on the task of product owning new functionality across the .com.Achievements: - Launching online gym joining mechanism, transitioning the .com from a static brochure to dynamic £3m revenue generator in 9 months. - Enabliing other service lines for online purchase and booking driving further revenue (£250k for physiotherapy within 12 months).- Enabling a digital web-to-lead strategy to significantly decrease reliance on the call centre for lead generation. - Product owner for improvements across the site, decreasing tech debt, increasing conversion rates, providing enhanced metric sets allowing NH to understand customer base.- Product owner for a complete overhaul of information architecture on nuffieldhealth.com to create a digital environment suitable for all current and incoming Nuffield Health products. - Building seven strong internal content team to significantly reduce agency overheads and ensure quality and brand lived at the centre of all output. Show less

Senior Content and Community Manager

• Oct 2010 - Nov 2014

TFM&A Insights - http://tfmainsights.com January 2014 - November 2014 Launch of the new Technology for Marketing and Advertising Insights platform Big Data Republic October 2012 - December 2013 Promoted to Senior Content and Community Manager/Editor in Chief for flagship launch of new technology product. Launch involved creating editorial strategy across an entirely new brand for an emerging technology set. Achievements: - Launching program of themed content based on analytics research which produced month on month page view increases and increased social sharing. - Single handed production of award winning video series: Big Data Explained. - Promoting the site as brand representative, hosting webinars and audio discussions, taking part in panel discussions at prestigious trade shows and conferences. - Launch of the very successful #bigdata100 Twitter campaign, which garnered over 6,000 re-tweets and significant press coverage for a fledgling title. - Working closely with clients to deliver content which suits their message while offering value to our passionate community. - Successful driving of social media surrounding new product – taking product aimed at very specific communities from 0 to circa 2,500 followers on both Twitter and Facebook within 10 months. Awards: - Media Pioneer Award 2013 - Hermes Creative Awards 2013 Gold - Best Educational Video - 2013 Apex Awards for Publication Excellence – Best Video Publication - 17th Annual Videographer Awards – Award of Distinction Editor Service Management October 2010 - October 2012 Editor of Service Management Magazine and guardian of content proposition in digital transition. Show less

Editor/Communications Manager

• Apr 2006 - Oct 2010

-Creating bright and engaging content for Hidden Art's online presence and printed materials, including trend reports, interviews, guides, behind the scenes reporting. -Researching industry developments for content ideas. -Developing and managing long and short term content production schedules. -Overseeing graphic designer and project managing to ensure workload is spread evenly. -Ensuring that all written material adheres to the company style guide and that company brand and values are strongly communicated at all times. -Editing and proofreading all Hidden Art consumer and B2B publications. -Running company website using Content Management System, including approval of all content and management of all assets. -Responsible for gathering and editing information for monthly e-newsletters. -Central in the development and production of Hidden Art podcasts to support training programmes. Show less

Researcher

• Feb 2005 - Dec 2005

- Conducting interviews with construction industry staff and producing reports on the findings - Conducting interviews with construction industry staff and producing reports on the findings

Web Content Manager/Editor

• Feb 2000 - Nov 2004

Web Content Manager and Online Editor for client's sites. Web Content Manager and Online Editor for client's sites.