Experience

Innocean Worldwide

• Advertising Services
• 1 - 100 Employee

• Business Director & Team Leader

  • May 2019 - Present

  Setting the overall strategic direction of the business, leadership, and coordination of all activities related to short and long terms of clients and the agency's operation and organization. Also responsible for the management of the teams, Project Management and coordination of all New Business Processes. Setting the overall strategic direction of the business, leadership, and coordination of all activities related to short and long terms of clients and the agency's operation and organization. Also responsible for the management of the teams, Project Management and coordination of all New Business Processes.



Marketec

• Argentina
• Advertising Services
• 1 - 100 Employee

• Business Manager

  • Oct 2018 - May 2019

  Client-facing position to major retail brands. Providing analytics, creating customer insights, designing innovative marketing programs and measure program performance, with strategic recommendations that deliver a measurable client business impact. Client-facing position to major retail brands. Providing analytics, creating customer insights, designing innovative marketing programs and measure program performance, with strategic recommendations that deliver a measurable client business impact.



TERAN\TBWA

• Mexico
• Advertising Services
• 400 - 500 Employee

• Operations Engagement Director

  • Aug 2016 - Oct 2018

• Group Account Director

  • Oct 2014 - Aug 2016

• Director de Cuenta Sr

  • Jul 2011 - Oct 2014



BBDO México

• Mexico
• Advertising Services
• 1 - 100 Employee

• Director de Cuenta SABRITAS

  • Feb 2010 - Mar 2011

  Estrategias y coordinación de campañas de TV de Sabritas, Tostitos, Ruffles, Doritos, Fritos, Cheetos y Flamin´hot.

• Director de Cuenta SPLENDA Regional

  • Jan 2009 - Mar 2011

  Estrategia y coordinación de Campañas dirigidas a nivel LatAm, dirección de 14 países en LatAm para su correcta implementación de lineamientos de marca.

• Director de Cuenta (Distribuidores Chrysler)

  • Oct 2004 - Feb 2010

  Estrategia y planeación para la implementación de las campañas dirigidas a Nivel Nacional de los distribuidores Chrysler (Radio, Prensa, TV y medios alternos)Manejo de la red de Distribuidores Chrysler, Dodge y Jeep (Zona Norte, Zona Sur, Zona Centro, Zona Bajío, Zona Noroeste) teniendo así la responsabilidad de 75 plazas y 124 Distribuidores. Coordinación y seguimiento de los planes de medios correspondientes a cada plaza. Control presupuestal por plaza y región. Responsable de la planeación y estrategia para la Implementación de campañas específicas para cada distribuidor.Visitas constantes a cada distribuidor para la supervisión, control y asesoramiento específico de sus actividades publicitarias individuales y locales. Show less