Experience

WE4ALL EU

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing and Community Engagement

  • Nov 2023 - Present

  Berlin, Germany Driving marketing and community engagement for We4all's Educational Line of business. Responsibilities involve spearheading events, nurturing client relationships, diversifying revenue streams, crafting impactful content, and overseeing comprehensive growth initiatives.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Freelancer & Consultant

  • Jan 2021 - Present

  Berlin, Germany • Proficient in Demand Generation, Email Marketing, Lead Generation, ABM, and Content Generation • Recognized as a top 12% marketing freelancer/consultant globally (Upwork)



Pando

• Professional Training and Coaching
• 1 - 100 Employee

• Business Development & Growth Marketing - Middle East & South East Asia

  • Dec 2022 - Jun 2023

  India • Successfully expanded operations to key markets including UAE, Saudi Arabia, Turkey, Philippines, Singapore, Thailand, and other English-speaking Southeast Asian countries • Built a robust pipeline of qualified opportunities through outbound prospecting utilizing Account Based Marketing strategies • Effectively communicated Pando's value proposition through targeted email campaigns, cold calling, LinkedIn outreach, event invitations, and discovery meetings • Engaged with prospects… Show more • Successfully expanded operations to key markets including UAE, Saudi Arabia, Turkey, Philippines, Singapore, Thailand, and other English-speaking Southeast Asian countries • Built a robust pipeline of qualified opportunities through outbound prospecting utilizing Account Based Marketing strategies • Effectively communicated Pando's value proposition through targeted email campaigns, cold calling, LinkedIn outreach, event invitations, and discovery meetings • Engaged with prospects from designated target accounts in collaboration with the marketing and account management teams, leveraging tools such as Sales Navigator and HubSpot for enhanced effectiveness. • Spearheaded the hiring and training of new talents to strengthen the sales team Show less



HighRadius

• Software Development
• 700 & Above Employee

• Account Based Marketing Manager

  • Jan 2022 - Nov 2022

  As the Manager of the ABM team, I led a team of 15 professionals responsible for driving lead generation and demand generation initiatives. My responsibilities included overseeing the execution of campaigns, managing SDRs across North America, EMEA, and APAC, and guiding the campaign execution team to achieve our goals. In addition to managing day-to-day operations, I played a key role in building the pipeline for our sales team, ensuring that we had a steady stream of high-quality leads… Show more As the Manager of the ABM team, I led a team of 15 professionals responsible for driving lead generation and demand generation initiatives. My responsibilities included overseeing the execution of campaigns, managing SDRs across North America, EMEA, and APAC, and guiding the campaign execution team to achieve our goals. In addition to managing day-to-day operations, I played a key role in building the pipeline for our sales team, ensuring that we had a steady stream of high-quality leads for them to close deals. This involved leveraging a range of tactics and strategies, including account-based marketing and targeted outreach to key decision-makers. To support our growth, I also took an active role in hiring and training new talent, ensuring that we had a skilled and motivated team capable of delivering results. By working closely with team members at all levels, I was able to foster a culture of collaboration and continuous improvement, leading to consistently strong performance and exceeding our targets.

• Associate Manager Account Based Marketing

  • Jan 2021 - Feb 2022

  Houston, Texas, United States Managed marketing team of 10. My responsibilities included managing/leading lead generation activites, Managing SDRs working in NA, Building the account-based marketing team, guiding the email campaign execution team, hiring & training of new talents.

• Senior Enterprise Financial Technology Advisor (Treasury)

  • Feb 2020 - Jan 2021

  Houston, Texas, United States Managed the Marketing team (Treasury) which is responsible for generating leads for HighRadius Treasury Solutions including Cash Forecasting, Cash Management, and Bank Reconciliation. My responsibilities also include making process improvements which would help in the smooth functioning of the team, recruitment, and training of new talents.

• Enterprise Financial Technology Advisor

  • Nov 2018 - Feb 2020

  Houston, Texas Area Responsible for managing the relationship with enterprise clients in terms of understanding their accounts receivable (order to cash) process and play an advisory role in terms of suggesting best practices and solutions for clients A/R processes. I am also effectively collaborating with sales, product management, AI/Machine learning team to deliver industry-specific content/knowledge to the clients in my portfolio.

• Product Marketing Analyst

  • Apr 2018 - Oct 2018

  Hyderabad Area, India Responsible for email campaign management (script building, planning, and execution) for Enterprise and EMEA Clients. Hands-on experience in using email marketing tools like Constant Contact and HubSpot.

• Email Marketing Intern

  • Jan 2018 - Apr 2018

  Hyderabad Area, India Worked as Email Marketing Intern, my responsibilities included executing email campaigns for EMEA region contacts.



The Indian Economist

• India
• Book and Periodical Publishing

• Market Analyst

  • Aug 2016 - Sep 2016

  Bhubaneshwar Area, India The internship was divided into 2 parts - 1.In Marketing Thesis, I represented my thesis (a detailed research presentation on the topic chosen by me i.e"Benchmarking of Digital Marketing Strategies"). You can access my thesis in the link given below. 2.In Peer to Peer Marketing, my work was to promote the TIE on social media as well as increasing app downloads.



Urban Company

• Belgium
• 1 - 100 Employee

• Business Development Intern

  • May 2016 - Jul 2016

  Kolkata Area, India -Area of Focus : Expanding Presence in Kolkata,West Bengal by acquiring more and more service providers (mainly Home tutors, Music Studio's, Dance Studio's, Meal Services) to provide services to customers.



nearbuy (formerly Groupon India)

• Mobile Application Marketing Intern

  • Feb 2016 - Mar 2016

  Bhubaneshwar Area, India - Helped the company in getting higher download rates. - Working on Social media marketing sector. - Focused on creating hype on Facebook through various Strategies.



Feeding India

• India
• Philanthropic Fundraising Services
• 1 - 100 Employee

• City Leader

  • Jun 2015 - Sep 2015

  Bhubaneshwar Area, India - Setting Up Feeding India Chapter in Bhubaneswar. - Hiring/Inviting New Volunteers to Join the Mission. - Organizing Donations Every 20 Days.



RaiseMyApp

• Software Development

• Campus Representative & Social Media Marketing Intern

  • Dec 2014 - Jul 2015

  Bhubaneshwar Area, India - Promoting About the Company in and Around Our University. - Offline and Online Marketing. - Hiring Interns to Work for the Company.



GetMyUni

• India
• Education Administration Programs
• 200 - 300 Employee

• Growth Expert Intern

  • Jan 2015 - 2015

  Bhubaneshwar Area, India - Working On Page and Off Page Optimization for Better Search Engine Results Page Rank. - Spreading About the Organization on Various Student Forums, Educational Sites & Networking Sites like Quora, Yahoo Answers. - Increasing Traffic on Sites though Shares on Social Networking Sites Like Facebook, Twitter.