Experience

Permanent Mission of Finland to the United Nations, New York

• United States
• Government Relations Services
• 1 - 100 Employee

• Communications Adviser

  • Jan 2021 - Present

  Excited to wear many communications related hats; e.g. media relations, digital diplomacy, event communications, public diplomacy and beyond. New role, working for Finland in two teams; the Permanent Representation of Finland to the UN and Consulate General of Finland in New York. Excited to wear many communications related hats; e.g. media relations, digital diplomacy, event communications, public diplomacy and beyond. New role, working for Finland in two teams; the Permanent Representation of Finland to the UN and Consulate General of Finland in New York.



Embassy of Finland in the U.S.

• United States
• International Affairs
• 1 - 100 Employee

• Communications Coordinator

  • Dec 2017 - Jan 2021

  Implementing the Embassy's social media strategy and developing new methods to reach even wider online audiences in the U.S. Working closely with the Press Counselor and Cultural Affairs team members, promoting Finland-U.S. relationship and assisting in organizing various events. Implementing the Embassy's social media strategy and developing new methods to reach even wider online audiences in the U.S. Working closely with the Press Counselor and Cultural Affairs team members, promoting Finland-U.S. relationship and assisting in organizing various events.



Yle

• Finland
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Reporter & Online Content Manager

  • Aug 2017 - Nov 2017

  My sixth TV season working in Noin Viikon Uutiset, an award winning YLE current affairs satire TV show. Creating, researching and updating online and social media content. Further developed the social media publishing plan to suit the needs of the online fan base, holding an active presence on our show's Twitter and Facebook pages. I was responsible for sharing the best content from each new episode to our online platforms and monitor our followers activity, engagement and online feedback. My sixth TV season working in Noin Viikon Uutiset, an award winning YLE current affairs satire TV show. Creating, researching and updating online and social media content. Further developed the social media publishing plan to suit the needs of the online fan base, holding an active presence on our show's Twitter and Facebook pages. I was responsible for sharing the best content from each new episode to our online platforms and monitor our followers activity, engagement and online feedback.



Warner Bros. International Television Production Finland

• Social Media Moderator

  • Jun 2017 - Jun 2017

  During a 5-hour long live broadcasting, I was publishing social media content on the live TV feed by using a Vizard programme specially coded and developed for the TV broadcast use. The task was extremely fast paced and required exquisite eye for detail. I learned more about TV gallery work, achieving to share audience's social media content appropriately and efficiently. During a 5-hour long live broadcasting, I was publishing social media content on the live TV feed by using a Vizard programme specially coded and developed for the TV broadcast use. The task was extremely fast paced and required exquisite eye for detail. I learned more about TV gallery work, achieving to share audience's social media content appropriately and efficiently.



Yle

• Finland
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Reporter

  • Jun 2017 - Jun 2017

  Creating online stories for a Hula hula Suomi TV broadcast and online campaign, which aimed to create a new dance world record for the midsummer festivities. Also edited short videos, photo-shopped images and did copy-writing for a promotional poster image. Campaign was successful in motivating the Finns to dance and learn the choreography despite lacking in numbers for a new world record.

• Reporter & Online Content Manager

  • Jun 2016 - May 2017

  During summer I uploaded content to the Finnish public broadcaster's, Yle's, online player, Yle Areena, uploaded photos to Yle's image database, and wrote articles to Yle's publishing outlet Fynd. I also worked as a Reporter, recording radio stories of refugee's music in Finland, which were compiled into a 3-hour live radio broadcast for Radio Suomi channel, for a special edition show called Musiikki Ei Tunne Tullilaitosta, Music Doesn't Recognise Borders. Our radio show won the 2016 Cultural Education Prize of 10 000€, awarded by the Finnish National Agency for Education. Autumn 2016 - Spring 2017 I worked as a Community Manager and a Reporter for a weekly current affairs satire Noin Viikon Uutiset, which won the Best Comedy and Sketch Show Kultainen Venla -award (The Finnish Emmy's) and Yle's pre-Eurovision show UMK and the Yle Eurovision production.

• Social Media Coordinator | Yle Eurovision

  • Apr 2016 - May 2016

  My task was to update our website yle.fi/euroviisut, come up with a social media publishing schedule and introduce our Finnish audience to this years Yle Eurovision team and performer, "Sandhja". This was accomplished by writing various online articles and planning and editing a radio podcast of the delegate's preparation for the competition. Daily duties were to keep Yle Euroviisut Facebook with over 10k followers and @yleeurovision Twitter with over 34k followers up to date with the latest news about Eurovision and translate the key elements of the international stories for our Finnish social media users.

• Online Communications Manager & Junior Script Researcher

  • Sep 2015 - Apr 2016

  At Yle, I divided my work hours between two different TV productions. For Noin viikon uutiset, a politics and current affairs satire, I developed our social media publishing plan and researched the archives for the script writes in order to create shareable video clips and held an active presence on our show's Twitter and Facebook. I shared the best content from each aired episode to our online platforms and monitored our followers activity.For Uuden Musiikin Kilpailu, the Finnish Eurovision qualifier competition I set up goals and guidelines for the Eurovision candidates social media presence. Together with the Online Producer we organised comprehensive social media training for the participants before the live shows started and helped all equally with any issues. Before and during the broadcasting weeks I executed the team's online content plan and created an audiovisual test for viewers. I launched UMK's Snapchat account and implemented a Snapchat campaign where all finalists took over our Snapchat in turns.



Radiofestivaali

• Assistant Producer

  • Jan 2017 - Apr 2017

  Produced an annual Student Radio Festival in Helsinki together with Justus Laitinen and the Äänipolku association. Researched and booked judges for the competition categories, searched for sponsors and liaised with the association representatives from various Finnish radio colleges in order to assure everyone had a good time at the festival. Hosted the judges on the third day of festival, made rehearsing schedules for the students and briefed the students about the running order of the live radio show hosting competition. During the festival days, I updated the social media channels, took photos and was in charge of updating the winners on the Word Press based website.



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Deputy Manager & Head Runner| BBC at the Edinburgh Festivals

  • Aug 2015 - Aug 2015

  BBC at the EdFest is a pan-BBC project where a pop-up venue provides the public world class entertainment from stand-up comedy to live music and beyond. I worked as part of the BBC's Core Team, as the night shift Deputy Manager for the Blue Tent. The job included handling the audiences for live and pre-recorded shows for radio and TV broadcastings, monitoring health and safety in the 340 capacity tent, completing risk assessments for performances and logging any potential breaches with the BBC editorial guidelines. I provided additional support to the production office and backstage and maintained dialogue between FOH, backstage and the management team ensuring a consistent level of communication and professionalism for all shows.