Social Media Manager

• Feb 2021 - Present

• Created powerful social media content and ads for clients’ Facebook, Instagram, and TikTok channels to drive web traffic, brand awareness, and calls. • High performing ads with above industry standard CTR's and low CPC's • Controlling TikTok channels, organic posts, and compelling advertising campaigns for Black Press Media. • Structure, maintain, and continually promote company cannabis news vertical site (Canadian Evergreen) including Facebook and IG profiles. • Prepared and delivered convincing marketing webinars to sell custom advertising services to targeted cannabis retailers and shops. • Develop and deliver short, teaser-style videos for clients to promote their products and services. • Design brand awareness videos for Today’s Drive (auto listings site), Today’s Home (real estate site), and West Coast Traveller (travel, dining, and activities). • Deliver training sessions to 150-200 sales representatives in tactics for selling our multi-media marketing packages. • Oversee social accounts for clients across diverse industries, proactively establishing Facebook and Instagram profiles and ads that generated CTR’s as high as 18%. • Assisted in creating customized print, digital, and social solutions package to sell services to our Vancouver Boulevard magazine clients. • Independently presented special project pitches to senior management which resulted in approval for CRM-based projects to create client/reader email campaigns featuring feedback surveys and incentives to improve our publication google reviews. • Created, pitched, and launched TikTok video creator contest across all ~100 newspaper websites; and awarded winners alongside reaching out to secure sponsor contracts. • Generated additional cash flow for Black Press by handling and introducing TikTok services to clients. Show less

Digital Marketing Intern

• Nov 2020 - Jan 2021

• Creating social media content for the company Facebook, Instagram, and LinkedIn. • Brainstorming and outlining YouTube video content, with playlist ideas and monetization strategies. • Developing analytical reports for all platform/channels and outlining possible areas of improvements with a tactical strategy report. • Creating a timeline/strategy for future marketing campaigns involving growing email subscribers, social media following/engagement, clientele, and web traffic. • Calling prospects from the GVBOT list and connecting to create an early relationship and expanding social media followership. • SEO optimization for relevant keywords and backlinks while suggesting changes to website layout. • Email marketing campaigns drafted and set up for automation. • Tools used: Convert.kit, Promo, Canva, Dynamics, Microsoft 365 bundle, Google Analytics, Later, Envato and more. Show less

Sales Development Representative

• May 2018 - Oct 2018

• Utilized intensive industry knowledge toward driving new clients to marketing agency that offered everything from Internet ads to video production. • Involved in client acquisition initiatives and conducting cold calling to businesses in USA, and Canada. • Used Salesforce, Sharpspring, Asana, Basecamp, and other software’s to conduct daily work while learning new digital marketing concepts on the daily. • Utilized intensive industry knowledge toward driving new clients to marketing agency that offered everything from Internet ads to video production. • Involved in client acquisition initiatives and conducting cold calling to businesses in USA, and Canada. • Used Salesforce, Sharpspring, Asana, Basecamp, and other software’s to conduct daily work while learning new digital marketing concepts on the daily.

Security Guard & First Aid Attendent

• Feb 2016 - Mar 2017

Website Content and Data Entry Clerk

• May 2014 - Jun 2014

Data Entry Clerk

• Jan 2014 - Feb 2014

Cashier and Service Clerk

• Feb 2011 - Jul 2013