Sathira Pilapitiya
Senior Digital Planner at Boutique Agency Network- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jinushki Saluwadana
I had the pleasure of working with Sathira at Boutique, where his expertise in digital media greatly enhanced my understanding of the field. His readiness to share insights and provide support on social media data analysis was invaluable. Sathira is an exceptional colleague and mentor, and I highly recommend him.
Sudarshana Bandara
Sathira is a highly talented digital marketer with a deep understanding of effective campaign strategies. His skills and knowledge in digital media are truly impressive. I highly recommend him as a dynamic Digital Media Expert
Jinushki Saluwadana
I had the pleasure of working with Sathira at Boutique, where his expertise in digital media greatly enhanced my understanding of the field. His readiness to share insights and provide support on social media data analysis was invaluable. Sathira is an exceptional colleague and mentor, and I highly recommend him.
Sudarshana Bandara
Sathira is a highly talented digital marketer with a deep understanding of effective campaign strategies. His skills and knowledge in digital media are truly impressive. I highly recommend him as a dynamic Digital Media Expert
Jinushki Saluwadana
I had the pleasure of working with Sathira at Boutique, where his expertise in digital media greatly enhanced my understanding of the field. His readiness to share insights and provide support on social media data analysis was invaluable. Sathira is an exceptional colleague and mentor, and I highly recommend him.
Sudarshana Bandara
Sathira is a highly talented digital marketer with a deep understanding of effective campaign strategies. His skills and knowledge in digital media are truly impressive. I highly recommend him as a dynamic Digital Media Expert
Jinushki Saluwadana
I had the pleasure of working with Sathira at Boutique, where his expertise in digital media greatly enhanced my understanding of the field. His readiness to share insights and provide support on social media data analysis was invaluable. Sathira is an exceptional colleague and mentor, and I highly recommend him.
Sudarshana Bandara
Sathira is a highly talented digital marketer with a deep understanding of effective campaign strategies. His skills and knowledge in digital media are truly impressive. I highly recommend him as a dynamic Digital Media Expert
Credentials
-
The Fundamentals of Digital Marketing
GoogleApr, 2020- Sep, 2024 -
Inbound Marketing
HubSpot AcademyJun, 2023- Sep, 2024
Experience
-
Boutique Agency Network
-
Sri Lanka
-
Advertising Services
-
1 - 100 Employee
-
Senior Digital Planner
-
Jun 2021 - Present
- Maintained strong working relationships with clients, vendors, publishers and creative resources to boost effective campaigns. - Analyzed campaigns against channel best practices to maintain optimal performance. - Identified risks and opportunities for lead generation, media optimization, conversion rates and application yield rates. Gathered research to report sound and strategic consumer insight-driven media recommendations. - Optimized recommendations through analytics reports detailing insights, implications and optimizations. - Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns. - Participated in client meetings, discussing media planning and presentation strategy sessions. - Executed marketing solutions across SEM, display, social media and other channels. - Conducted market research analysis to identify search query trends, real-time search and news media activity. - Executed and managed banner, video and other non-text link ad campaigns. - Established core metrics for projects based upon client needs. Identified appropriate key performance indicators, reporting on key metrics from digital campaigns. - Prepared and presented reports to update clients about success of each strategy. Key brands i have worked with - Samsung, GSK, PepsiCo Show less
-
-
-
Lakwimana.com
-
Sri Lanka
-
Online Audio and Video Media
-
1 - 100 Employee
-
Digital Marketing Executive
-
Mar 2019 - Jun 2021
- Used editing and graphic design tools to create content and visuals for social channels. Created social media strategies to increase sales and brand awareness across multiple platforms. - Tracked social media metrics to determine audience growth rate, volume and reach. Engaged with and responded to online audience through relevant comments. - Developed and implemented strategic social media marketing plans. - Prepared monthly calendar to manage online content across multiple platforms. - Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities. - Contributed ideas during strategic and conceptual brainstorming sessions. Analyzed market data to determine ways to reach target audience or intended segments. - Collaborated with public figures, companies and press to boost and enhance brand on social media. - Identified target audience and developed optimized communication plans to engage and interest individuals. - Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales Show less
-
-
Education
-
2020 -
CIM | The Chartered Institute of Marketing
Marketing -
2014 - 2016
ICBT Kandy Campus
Business Management and Human Resource Management
Community
