Email Marketing Coordinator

• Apr 2022 - Present

Email Marketing Coordinator

• Sep 2021 - Apr 2022

• Worked across three brands (Uniguest, Tripleplay, Touchtown) • Strategized and develop awareness and lead generative email campaigns including messaging, technical specifications, segmentation, and execution. • Management market research to better comprehend prevailing consumer behaviors across three global brands. • Reviewed our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs. • Created well-written copy, analyzed campaign performance and KPIs (Open Rate, CTR, Conversion) to drive future strategy and campaign planning. Collaborated with graphic designers to improve the appearance layout of outputs. • Maintained a database of customers who have opted to receive our correspondence. Distributing emails using automation software. (ex: MailChimp, Salesforce/Pardot) • Monitored and reported on the utility of each campaign. Provided recommendations for new and existing campaigns including page and form actions, list segmentation, nurture programs, and automation rules. Show less

Specialist

• Jul 2021 - Feb 2022

Adecco - Associate Digital Marketing Manager ReadyRefresh Nestle Waters • Contract

• Feb 2020 - Oct 2020

• Assist with development and implementation of the overall customer acquisition strategies and associated tactical plans from target setting to tracking to measurement. • Manage a budget aggressively. • Oversee delivery of core online acquisition campaigns across Programmatic Display, Paid Social, and Paid Search channels, optimized towards the most efficient Cost per Acquisition. • Help develop and execute robust audience segmentation strategies, including prospecting and remarketing. • Help identify and scale new acquisition channels including partnerships with online retailers, and new emerging platforms (e.g., Instagram, Oath, LinkedIn, etc.). • Help develop impactful, consumer-relevant creative that also delivers strong direct response results to deliver acquisition commitments. • Partner with the website team to develop robust A/B testing roadmap for website conversion optimization. • Collaborate with Customer Contact Center to maximize sales conversions of this channel. Show less

Project Coordinator

• Dec 2018 - Feb 2020

• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives.• Work with the marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks.• Monitor marketing industry news and submit reports on emerging trends to management each month.• Work with the graphic design team to help deliver content that meets client specifications.• Support the marketing department by scheduling and organizing the creation of website content Show less

Marketing and Communications Intern

• May 2018 - Dec 2018

•Assisted with the creation + execution of all marketing tacticsto include but not limited to; sales materials, collateral,promotions, flyers, social media ads, and editing.• Assisted with maintaining files, preparing meeting materialsand proofreading materials including advertising creative,email blasts, promotional materials, and presentations.• Also work with the creative director to developing graphicdesigns, collateral material and other items needed formarketing.• Utilize social media, grass roots community organizations,partnerships, and various mediums and resources to developmarketing opportunities for campaigns. Show less

Liveable City Initiative

• Jan 2014 - Aug 2018