Member

• Jan 2023 - Present

Member

• Apr 2023 - Present

Growth Marketing Manager

• Dec 2022 - Present

Responsible for top of the sales pipeline development. Managing overall growth marketing and content strategy. Channels: Google Ads, LinkedIn Ads, 6sense, Content syndication, and SEO Market: NA and EMEA ICP: CISOs, CIOs, and Chief data officer's Domain: External Attack Surface Management, Data breach prevention, External cybersecurity Industry: BFSI, Retail, Health, andManufacturing Responsible for top of the sales pipeline development. Managing overall growth marketing and content strategy. Channels: Google Ads, LinkedIn Ads, 6sense, Content syndication, and SEO Market: NA and EMEA ICP: CISOs, CIOs, and Chief data officer's Domain: External Attack Surface Management, Data breach prevention, External cybersecurity Industry: BFSI, Retail, Health, andManufacturing

Performance Marketing Manager

• Nov 2021 - Dec 2022

Responsible for top of the funnel and sales pipeline development. Managing overall growth and demand-gen campaigns Channels: Google Ads, LinkedIn Ads, RollWorks, Content syndication, and SEO Market: NA and EMEA ICP: CISOs, CIOs, and Chief data officer's Domain: Cloud security, Encryption, and Cryptography Industry: BFSI, Retail, Health, and Federal Responsible for top of the funnel and sales pipeline development. Managing overall growth and demand-gen campaigns Channels: Google Ads, LinkedIn Ads, RollWorks, Content syndication, and SEO Market: NA and EMEA ICP: CISOs, CIOs, and Chief data officer's Domain: Cloud security, Encryption, and Cryptography Industry: BFSI, Retail, Health, and Federal

Associate Marketing Manager

• Jan 2020 - Nov 2021

- Worked on integrated marketing strategy for demand generation - Performed market research and competitive analysis - Communicated value and positions to support sales team - Drove digital marketing - content, SEO, and SEM campaigns to improve brand visibility Prime responsibilities: ToFU and MoFU pipeline development and industry marketing Channel Tactics: Google Ads, LinkedIn Ads, Email Campaigns, Website, Webinars, and Events Domain: Aftermarket software solutions… Show more - Worked on integrated marketing strategy for demand generation - Performed market research and competitive analysis - Communicated value and positions to support sales team - Drove digital marketing - content, SEO, and SEM campaigns to improve brand visibility Prime responsibilities: ToFU and MoFU pipeline development and industry marketing Channel Tactics: Google Ads, LinkedIn Ads, Email Campaigns, Website, Webinars, and Events Domain: Aftermarket software solutions (Warranty Management, and Field Management) Target Market: USA, and EMEA (UK, and Nordic) Target personas: CIO, CTO, Aftermarket Head, CSO, Chief architects, and COO Target Industry: Manufacturing, A&D, Automotive, Retail, Heavy Machinery, Building Materials, Airlines, Electronics, Agriculture equipment, and Bio-Medical Equipment manufacturers Show less - Worked on integrated marketing strategy for demand generation - Performed market research and competitive analysis - Communicated value and positions to support sales team - Drove digital marketing - content, SEO, and SEM campaigns to improve brand visibility Prime responsibilities: ToFU and MoFU pipeline development and industry marketing Channel Tactics: Google Ads, LinkedIn Ads, Email Campaigns, Website, Webinars, and Events Domain: Aftermarket software solutions… Show more - Worked on integrated marketing strategy for demand generation - Performed market research and competitive analysis - Communicated value and positions to support sales team - Drove digital marketing - content, SEO, and SEM campaigns to improve brand visibility Prime responsibilities: ToFU and MoFU pipeline development and industry marketing Channel Tactics: Google Ads, LinkedIn Ads, Email Campaigns, Website, Webinars, and Events Domain: Aftermarket software solutions (Warranty Management, and Field Management) Target Market: USA, and EMEA (UK, and Nordic) Target personas: CIO, CTO, Aftermarket Head, CSO, Chief architects, and COO Target Industry: Manufacturing, A&D, Automotive, Retail, Heavy Machinery, Building Materials, Airlines, Electronics, Agriculture equipment, and Bio-Medical Equipment manufacturers Show less

Marketing Lead

• Jul 2018 - Dec 2019

- Responsible for managing the development, and implementation of integrated brand & marketing strategy - Worked collaboratively with sales, and product leaders to fine tune campaign ideas, content strategy, and GTM initiatives - Oversaw development and implementation of marketing annual plans Prime responsibilities: Overall marketing strategy, campaign planning, strategic communications, public relations, and branding Channels: Google Ads, Email, Website, Events (Partner… Show more - Responsible for managing the development, and implementation of integrated brand & marketing strategy - Worked collaboratively with sales, and product leaders to fine tune campaign ideas, content strategy, and GTM initiatives - Oversaw development and implementation of marketing annual plans Prime responsibilities: Overall marketing strategy, campaign planning, strategic communications, public relations, and branding Channels: Google Ads, Email, Website, Events (Partner events, In-house events, and Virtual), PR, and Channel partners Domain: Quality, and Testing, Certification, and Inspection Target Market: SAARC, MENA, and India Target buyer: COO, Head of quality, CEO, and Head of operations Target Industry: FMCG, Bio medical, and Pharmaceutical Show less - Responsible for managing the development, and implementation of integrated brand & marketing strategy - Worked collaboratively with sales, and product leaders to fine tune campaign ideas, content strategy, and GTM initiatives - Oversaw development and implementation of marketing annual plans Prime responsibilities: Overall marketing strategy, campaign planning, strategic communications, public relations, and branding Channels: Google Ads, Email, Website, Events (Partner… Show more - Responsible for managing the development, and implementation of integrated brand & marketing strategy - Worked collaboratively with sales, and product leaders to fine tune campaign ideas, content strategy, and GTM initiatives - Oversaw development and implementation of marketing annual plans Prime responsibilities: Overall marketing strategy, campaign planning, strategic communications, public relations, and branding Channels: Google Ads, Email, Website, Events (Partner events, In-house events, and Virtual), PR, and Channel partners Domain: Quality, and Testing, Certification, and Inspection Target Market: SAARC, MENA, and India Target buyer: COO, Head of quality, CEO, and Head of operations Target Industry: FMCG, Bio medical, and Pharmaceutical Show less

Senior Marketing Executive

• May 2016 - Jul 2018

- Responsible for execution of integrated marketing campaigns Implemented product launch and GTM campaigns - Led SMM, SEO, SEM and digital campaigns for lead generation - Collaborated with product team and sales regional leaders to fine tune content calendar campaign strategies Prime responsibilities: Product and Growth Marketing Channels: Google Ads, LinkedIn Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: EdTech, HR SaaS… Show more - Responsible for execution of integrated marketing campaigns Implemented product launch and GTM campaigns - Led SMM, SEO, SEM and digital campaigns for lead generation - Collaborated with product team and sales regional leaders to fine tune content calendar campaign strategies Prime responsibilities: Product and Growth Marketing Channels: Google Ads, LinkedIn Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: EdTech, HR SaaS Solutions Target Market: India, and USA Target buyer: CHRO, CEO, COO, and Head of Institutions Target Industry: Education (large scale), Government, and Corporate ( BFSI, Retail, IT/ITeS, Consulting, and E-Comm) Show less - Responsible for execution of integrated marketing campaigns Implemented product launch and GTM campaigns - Led SMM, SEO, SEM and digital campaigns for lead generation - Collaborated with product team and sales regional leaders to fine tune content calendar campaign strategies Prime responsibilities: Product and Growth Marketing Channels: Google Ads, LinkedIn Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: EdTech, HR SaaS… Show more - Responsible for execution of integrated marketing campaigns Implemented product launch and GTM campaigns - Led SMM, SEO, SEM and digital campaigns for lead generation - Collaborated with product team and sales regional leaders to fine tune content calendar campaign strategies Prime responsibilities: Product and Growth Marketing Channels: Google Ads, LinkedIn Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: EdTech, HR SaaS Solutions Target Market: India, and USA Target buyer: CHRO, CEO, COO, and Head of Institutions Target Industry: Education (large scale), Government, and Corporate ( BFSI, Retail, IT/ITeS, Consulting, and E-Comm) Show less

Marketing Executive

• Mar 2015 - May 2016

- Responsible for successful execution of demand generation marketing campaigns (Email, SEO, and Webinars) - Assist in the execution of GTM strategies (Sales events and customer round table meets) - Managing digital marketing and CRM operations Prime responsibilities: Overall marketing operations, campaign execution, and support GTM initiatives Channels: Google Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: Cyber security, PCI… Show more - Responsible for successful execution of demand generation marketing campaigns (Email, SEO, and Webinars) - Assist in the execution of GTM strategies (Sales events and customer round table meets) - Managing digital marketing and CRM operations Prime responsibilities: Overall marketing operations, campaign execution, and support GTM initiatives Channels: Google Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: Cyber security, PCI Compliance and Risk assessment solutions, Application Security, and Penetration testing, Healthcare compliance, Fraud detection, and Forensic Investigation Target Market: USA, Canada, APAC, India, and MENA Target buyer: CISO, CIO, CEO, Chief compliance officers, Chief Audit Officers, Chief Risk Officers, Head Data Security and CTOs Target Industry: BFSI (large scale banks), Fintech, Retail, Healthcare, and Payment card Industry Show less - Responsible for successful execution of demand generation marketing campaigns (Email, SEO, and Webinars) - Assist in the execution of GTM strategies (Sales events and customer round table meets) - Managing digital marketing and CRM operations Prime responsibilities: Overall marketing operations, campaign execution, and support GTM initiatives Channels: Google Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: Cyber security, PCI… Show more - Responsible for successful execution of demand generation marketing campaigns (Email, SEO, and Webinars) - Assist in the execution of GTM strategies (Sales events and customer round table meets) - Managing digital marketing and CRM operations Prime responsibilities: Overall marketing operations, campaign execution, and support GTM initiatives Channels: Google Ads, Email, Website, Webinars, Events (Partner events, In-house events, and Virtual) Domain: Cyber security, PCI Compliance and Risk assessment solutions, Application Security, and Penetration testing, Healthcare compliance, Fraud detection, and Forensic Investigation Target Market: USA, Canada, APAC, India, and MENA Target buyer: CISO, CIO, CEO, Chief compliance officers, Chief Audit Officers, Chief Risk Officers, Head Data Security and CTOs Target Industry: BFSI (large scale banks), Fintech, Retail, Healthcare, and Payment card Industry Show less

Executive CRM & Marketing Automation

• Mar 2014 - Mar 2015

- Responsible for development & execution of demand generation email campaigns - Managing CRM operations and inbound leads Prime responsibilities: Marketing operations, and Email campaign execution Channels: Email Campaigns Domain: Growth Consulting, and Market research Target Market: USA Target buyer: CEO, COO, and CMO Target Industry: Automotive - Responsible for development & execution of demand generation email campaigns - Managing CRM operations and inbound leads Prime responsibilities: Marketing operations, and Email campaign execution Channels: Email Campaigns Domain: Growth Consulting, and Market research Target Market: USA Target buyer: CEO, COO, and CMO Target Industry: Automotive

Digital Marketing Trainee

• Jul 2013 - Feb 2014

- Executed CPC Google Ad campaigns - Campaign operations and reporting Prime responsibilities: Paid search campaigns operations and reporting Channels: Google Ads Domain: Cyber security, Network and Firewall, Application Security, and Penetration testing Target Market: USA Target buyer: CISO, CIO, CEO, and CTOs Target Industry: Corporates - Executed CPC Google Ad campaigns - Campaign operations and reporting Prime responsibilities: Paid search campaigns operations and reporting Channels: Google Ads Domain: Cyber security, Network and Firewall, Application Security, and Penetration testing Target Market: USA Target buyer: CISO, CIO, CEO, and CTOs Target Industry: Corporates

Assistant System Engineer

• Jan 2013 - Jul 2013

- Worked on two website design and development projects - Worked on two website design and development projects

Internship

• Jun 2011 - Jul 2011

Learnt about factory automation and industrial robotics Learnt about factory automation and industrial robotics