Sasti Sathiyayani
Sales Manager at Electro Static Technology, an ITW Company- Claim this Profile
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English Native or bilingual proficiency
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Tamil Limited working proficiency
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Malay Native or bilingual proficiency
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Indonesian Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Sam Phares
Sasti is a strong communicator with a true customer focus. In my time working with him I was very impressed with his ability to have effective conversations with the sales team wherein he not only built rapport and strong working relationships but also was able to draw key Voice of Business insights that proved invaluable to our new products and sales strategies. I think Sasti's understanding of our industry's sales process and needs was clearly shown in his leadership while establishing an inventory program for Critical customer down situations. He worked with numerous teams and key business leaders to push this program through and ultimately was able to provide incredible value to both our sales team and our customers.
Ishan Jaithwa
Sasti has amazing relationship building and management skills which when added to his knowledge about the energy industry makes a big difference in moving things in positive direction. My personal experience has been when he jumped in to help in a situation when we decided to provide training to a sales & Service branch with a 2 day notice. His help in arranging the venue and gathering the teams along with driving the meeting made a Skype training session highly effective as a face to face and the result of that was the sales team clearly understood the value of the new solution and was very engaged in selling it to the market. Sasti is very Reliable, Passionate and entrepreneurial by heart.
Sam Phares
Sasti is a strong communicator with a true customer focus. In my time working with him I was very impressed with his ability to have effective conversations with the sales team wherein he not only built rapport and strong working relationships but also was able to draw key Voice of Business insights that proved invaluable to our new products and sales strategies. I think Sasti's understanding of our industry's sales process and needs was clearly shown in his leadership while establishing an inventory program for Critical customer down situations. He worked with numerous teams and key business leaders to push this program through and ultimately was able to provide incredible value to both our sales team and our customers.
Ishan Jaithwa
Sasti has amazing relationship building and management skills which when added to his knowledge about the energy industry makes a big difference in moving things in positive direction. My personal experience has been when he jumped in to help in a situation when we decided to provide training to a sales & Service branch with a 2 day notice. His help in arranging the venue and gathering the teams along with driving the meeting made a Skype training session highly effective as a face to face and the result of that was the sales team clearly understood the value of the new solution and was very engaged in selling it to the market. Sasti is very Reliable, Passionate and entrepreneurial by heart.
Sam Phares
Sasti is a strong communicator with a true customer focus. In my time working with him I was very impressed with his ability to have effective conversations with the sales team wherein he not only built rapport and strong working relationships but also was able to draw key Voice of Business insights that proved invaluable to our new products and sales strategies. I think Sasti's understanding of our industry's sales process and needs was clearly shown in his leadership while establishing an inventory program for Critical customer down situations. He worked with numerous teams and key business leaders to push this program through and ultimately was able to provide incredible value to both our sales team and our customers.
Ishan Jaithwa
Sasti has amazing relationship building and management skills which when added to his knowledge about the energy industry makes a big difference in moving things in positive direction. My personal experience has been when he jumped in to help in a situation when we decided to provide training to a sales & Service branch with a 2 day notice. His help in arranging the venue and gathering the teams along with driving the meeting made a Skype training session highly effective as a face to face and the result of that was the sales team clearly understood the value of the new solution and was very engaged in selling it to the market. Sasti is very Reliable, Passionate and entrepreneurial by heart.
Sam Phares
Sasti is a strong communicator with a true customer focus. In my time working with him I was very impressed with his ability to have effective conversations with the sales team wherein he not only built rapport and strong working relationships but also was able to draw key Voice of Business insights that proved invaluable to our new products and sales strategies. I think Sasti's understanding of our industry's sales process and needs was clearly shown in his leadership while establishing an inventory program for Critical customer down situations. He worked with numerous teams and key business leaders to push this program through and ultimately was able to provide incredible value to both our sales team and our customers.
Ishan Jaithwa
Sasti has amazing relationship building and management skills which when added to his knowledge about the energy industry makes a big difference in moving things in positive direction. My personal experience has been when he jumped in to help in a situation when we decided to provide training to a sales & Service branch with a 2 day notice. His help in arranging the venue and gathering the teams along with driving the meeting made a Skype training session highly effective as a face to face and the result of that was the sales team clearly understood the value of the new solution and was very engaged in selling it to the market. Sasti is very Reliable, Passionate and entrepreneurial by heart.
Experience
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Electro Static Technology, an ITW Company
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Sales Manager
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Jul 2020 - Present
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Cummins Inc.
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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North American ATS and Switchgear Sales Leader
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Aug 2018 - Feb 2020
Responsible for growing sales of Automatic Transfer Switch (ATS) and Switchgear products to customers across North America (US, Canada and Caribbean). Responsible for achieving both top line revenue and profitability targets for ATS and Switchgear. Aggressively pursued open sales opportunities leveraging the Power of One Cummins. Established relationships with field sales, project managers and others to utilize more Cummins ancillary products in their quotes and projects. Improved the Switch/Gen ratio by 3 points in one year. Developed and executed a multiple level training strategy to build capability in the sales channel to sell complete systems. Built a fundamental base and expanded knowledge to more advanced topics. Touched every field sales person and increased test scores by 25%. Proponent of Cloud based data collection and aggregation to provide both raw data and predictive analytics of assets in the field. Developed a business plan to monetize and profitably grow the business. Engaged with the Upstream Influencers to increase Cummins preference as the basis of design amongst the engineering community. Increased ease of doing business by implementing policies and making decisive decisions that are customer focused while protecting the interest of the company. Developed an ATS selection tool to help customers and sales select the right product based on WCR, ampacity and other system factors. Greatly simplified the complex task of figuring out what to quote. Advocated, implemented and managed an ATS stocking strategy to capture quick ship product opportunities. Consulted and provided feedback in various product design and marketing strategic discussions. Show less
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Kohler Co.
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United States
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Manufacturing
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700 & Above Employee
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Engineered Solutions Manager
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Apr 2017 - Jul 2018
Additional responsibilities to the prior role to focus on the development of large and complex projects.
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Business Development Manager
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Apr 2016 - Apr 2017
Responsible for aggressively growing profitable sales of Kohler Power System products (Gensets, automatic transfer switches, paralleling switchgear, packaging solutions etc.) by partnering with distribution and key accounts.
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Eaton Electrical
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United Kingdom
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Construction
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Marketing Manager - Automation, Control & Circuit Protection
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Dec 2009 - Aug 2015
Promotion and new role is an expansion of the previous marketing role to include all components of interest to Machinery OEMs. Reported to the Marketing Directors in the Power Components and Industrial Controls Divisions. Components that were the primary focus included:- Power Control (Contactors, Soft starters & Variable Frequency Drives, etc.); Automation (Pushbuttons, PLC, Operator Interface & Sensors, etc); Circuit Protection (Industrial Miniature, Molded Case and Air Circuit Breakers). Managed a team of 4 software engineers and developers in the Dominican Republic providing strategic vision and day to day guidance in the development of the Account Conversion Toolset used in MOEM Conversions. Show less
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Regional Marketing Manager - Circuit Protection
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Oct 2007 - Dec 2009
Reported to the Global Marketing Manager in the Low Voltage Components Division. Led marketing and business development efforts for Molded Case Circuit Breakers and Air Power Circuit Breakers.
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OEM Sales Engineer
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Apr 2001 - Oct 2007
Reported to the OEM District Manager and was responsible for the sales and for all of Eaton’s Electrical products to large electrical OEM’s in the Chicago area.
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OEM Sales Engineer Trainee
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Apr 2000 - Apr 2001
Assisted the Sales Engineer who was responsible for sales of Cutler-Hammer products to large OEM customers in Raleigh area. Handled day-to-day issues such as quoting, expediting, as well as creating opportunities for future business. Strengthening alliances through the development of e-business tools that streamline manufacturing as well as help the quoting process. Prepared for future position in outside sales by learning good sales techniques from a seasoned professional.
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Division Sales/Marketing Engineer Trainee
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Jul 1999 - Apr 2000
Quoted large electrical equipment (UL1558 Low Voltage Switchgear) to sales representatives nationwide by reading and interpreting the intent of Technical Specifications and Engineering One-line drawings. Coordinated manufacturing of equipment and interaction between customer service, engineering and field sales.
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Education
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2004 - 2007
Northern Illinois University - College of Business
MBA, General Business -
1997 - 1999
University of Tennessee-Knoxville
BSEE, Electrical Engineering -
1994 - 1996
Inti College Malaysia
Associates, Engineering
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