Experience

COLBA GROUP MIAMI

• United States
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Co-Founder and CEO

  • Jan 2022 - Present



GRUPO COLBA

• Colombia
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Chief Marketing and Communications Officer

  • Jan 2018 - Present



Reebok

• United States
• Manufacturing
• 700 & Above Employee

• Corporate Communications Co-Op/Analista de Comunicaciones Corporativas

  • Jan 2017 - Jul 2017

  • Responsable de la dirección, y creación quincenal de el periódico interno de la compañía, publicado y distribuido a través de el sistema de comunicaciones internas de Adidas Group: a-LIVE, para ser visto por todos los empleados de Reebok y Adidas Group en todos los países el mundo. • Comunicación constante con los diferentes equipos Reebok alrededor del mundo para recibir contenido, noticias actuales, y avances en proyectos sobre la marca en todos los países. • Responsable de la elaboración, manejo y actualización de artículos reportando actividades de la marca, lanzamiento de nuevos productos, eventos de marketing, nuevas celebridades utilizadas como imagen, y más para ser publicados en a-LIVE, manteniendo a todos los empleados alrededor del mundo sincronizados con las actividades de la marca a nivel mundial. • Encargada de brindar apoyo al grupo de comunicaciones corporativas dirigido por Adidas Group Alemania, en la comunicación de mensajes corporativos, memos e información a los empleados de Reebok Headquarters en Canton, MA. • Responsable en asistir al equipo de Comunicaciones Corporativas de Reebok Headquarters en el planeamiento y logística de eventos varios (internos y externos) incluyendo asambleas generales presididas por el CEO de Adidas y de Reebok, eventos de integración para empleados, eventos de reconocimiento a empleados destacados, lanzamiento de nuevas colecciones de Reebok y más. Show less



GBH

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Executive Assistant to Chief Operating Officer and Team Co-Op

  • Jan 2016 - Jul 2016

  • Generated CEO and COO’s monthly expense reports using internal financial system. • Answered executive office’s phone lines, handling different kinds of situations with customers, board members etc. • Booked flights and hotels for CEO and COO’s business trips, arranged transportation and agenda. • Managed supply ordering and inventory for cafeteria and executive office’s supply/copy room. • Provided backup support for all executives and assistants urgent needs. • Generated CEO and COO’s monthly expense reports using internal financial system. • Answered executive office’s phone lines, handling different kinds of situations with customers, board members etc. • Booked flights and hotels for CEO and COO’s business trips, arranged transportation and agenda. • Managed supply ordering and inventory for cafeteria and executive office’s supply/copy room. • Provided backup support for all executives and assistants urgent needs.



GRUPO COLBA

• Colombia
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Marketing and Branding Associate

  • Jun 2015 - Aug 2015

  •Evaluated and advised on new brand logo and image; Reported directly to executive board. •Created database of potential clients; Sorted contact information and estimated purchasing power of over 100 potential customers. •Organized logistics of brand re-launch event: created a timeline of specific tasks and deadlines to be completed by the marketing and logistics departments. •Worked with marketing agency to create a promotional plan for the new brand image. •Evaluated and advised on new brand logo and image; Reported directly to executive board. •Created database of potential clients; Sorted contact information and estimated purchasing power of over 100 potential customers. •Organized logistics of brand re-launch event: created a timeline of specific tasks and deadlines to be completed by the marketing and logistics departments. •Worked with marketing agency to create a promotional plan for the new brand image.



GRUPO COLBA

• Colombia
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Sales Department Assistant

  • Jun 2014 - Aug 2014

  •Created a digital database of company’s current contracts; Scanned over 200 physical documents and filed them in digital database. •Assisted sales manager in final editing, printing and delivery of competitive biddings and public tenders. •Supported sales manager in scheduling appointments and work timeliness for the sales department team. •Created a digital database of company’s current contracts; Scanned over 200 physical documents and filed them in digital database. •Assisted sales manager in final editing, printing and delivery of competitive biddings and public tenders. •Supported sales manager in scheduling appointments and work timeliness for the sales department team.



GRUPO COLBA

• Colombia
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Accounting Department Assistant

  • Jul 2013 - Aug 2013

  •Filed by date in database the current and past expense invoices and debts. •Assisted the accounting manager in the scheduling and payment of the Barranquilla and Bogota administrative offices employees. •Filed by date in database the current and past expense invoices and debts. •Assisted the accounting manager in the scheduling and payment of the Barranquilla and Bogota administrative offices employees.



ATIK: High-end Clothing Store

• Barranquilla, Colombia

• Marketing Team Intern

  • Feb 2013 - Feb 2013

  • 2 Week Internship: Completed a marketing analysis by visiting multiple locations as an undercover customer and evaluated customer service, overall appearance of the stores, clothes displays, store appearance from the outside and inside in terms of cleanliness, and organization. • 2 Week Internship: Completed a marketing analysis by visiting multiple locations as an undercover customer and evaluated customer service, overall appearance of the stores, clothes displays, store appearance from the outside and inside in terms of cleanliness, and organization.