Experience

Sky Österreich

• Austria
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Teamlead Commercial Strategy & Partnerships

  • Sep 2023 - Present

  Leading a Team of 4 including Commercial Comms, Commercial Performance, Partnerships & UX

• Senior Communication & Journey Manager

  • Jun 2022 - Sep 2023

  Resonsible for the overall OTT Comms Strategy through all touchpoints & sales channels Offer Strategy: Planned tactical offers for new customers ensuring a strong commercial Performance Focused on optimizing the customer journey from marketing to salesContent strategy (Web | Content Merch): Built an effective content plan to drive awareness for exclusive sporting events, new film and series releases

• Planning & Proposition Manager

  • Aug 2021 - May 2022

  Strategic Positioning of the Streamingservice Sky XBased on commercial priorities determining pricing strategies to drive sales enablement and demand creationIn charge of product overall financial performance: Setting forecast targets and consistently monitoring the key figuresProduct development: Focus on the strategic direction and tactical activities (app integrations, channel launches etc)



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Manager Home Entertainment (TV/AV)

  • Mar 2018 - Jul 2021

  Responsible for the communication strategy for the Product Category “HomeEntertainment” ensuring on time Go2Market LaunchesSingle Point of Contact for all TV / AV Marketing related Activities (ATL, BTL, POS) – interface between Sales & Product TeamLeading national wide Online and Offline campaigns championing the brand and continously measuring the performance

• B2B Marketing Specialist

  • May 2017 - Feb 2018

  Responsible for the Product Categories Mobile (Smartphones, Tablets) & IT (LFD, LED, Memory)Transformed overall communication Strategy into actionable assets for Business PartnersCoordinated and managed the Promotion set up and execution across all touchpoints



FALTER VERLAGSGRUPPE

• Austria
• Book and Periodical Publishing
• 1 - 100 Employee

• B2B Marketing & Sales Support Manager

  • Nov 2015 - Apr 2017

  Supported the local Sales Team on strategic business opportunities and negotiations Responsible for all forms of owned B2B Communication Platforms (LinkedIn, Xing, CRM) Planning and execution of B2B Events & Incentives Supported the local Sales Team on strategic business opportunities and negotiations Responsible for all forms of owned B2B Communication Platforms (LinkedIn, Xing, CRM) Planning and execution of B2B Events & Incentives


Die Zeit
• Germany
• Book and Periodical Publishing
• 100 - 200 Employee
• Internship Product Management & Customer Service

  • Jul 2014 - Nov 2014

Switzerland Tourism
• Switzerland
• Travel Arrangements
• 200 - 300 Employee
• Marketing Assistant

  • Feb 2013 - Jun 2014