Marketing Manager

• Nov 2021 - Present

Marketing Manager

• Nov 2020 - Nov 2021

•Promoted to Marketing Manager to spearhead new marketing and branding program including a marketing maturity model, revamped content strategy, demand generation strategies, standardization of marketing processes, advancement of reporting practices, and initiatives to align sales and marketing.•Oversee, execute, analyze, and optimize digital marketing content including blogs, videos, organic social media posts, ad campaigns, and website content to increase brand awareness, engagement, thought leadership, and generate demand for inbound leads. •Source bid opportunities and manage/execute responses to RFPs including creating timelines, gathering requirements, collaborating with SME’s, submitting questions, writing, and editing. Our firm has so far won three large RFPs that I have written.•Work with sales team to develop generation and conversion strategies for both inbound and outbound leads.•Create and execute strategies for internal communication such as consultant retention, feedback, and company updates.

Marketing Coordinator and Recruiter

• Oct 2018 - Nov 2020

•Design, write, and maintain content for digital platforms (website, LinkedIn, Facebook, Twitter, and blog), marketing collateral, and sales documents.•Proofread/edit sales copy, job descriptions, and other communication for clarity and brand voice.•Lead generation for marketing and sales campaigns through ZoomInfo.•Oversaw redesign of new company logo. Original logo was generated through an online logo creator and was frequently used by other businesses. I created a mock-up of a new original logo that was then finalized by a professional designer.•Wrote and edited responses to RFPs•Recruited qualified candidates in the healthcare IT industry for contract, contract-to-hire, and full-time placement at various large healthcare clients across the US.•Interviewed candidates to assess skill set and experience as well as culture and personality fit, negotiated pay rates/salaries, and managed onboarding of hired consultants.

Marketing Intern

• Sep 2017 - Feb 2018

•Managed grassroots social media campaign for new Bay Area beer brand •Utilized Instagram as the primary platform to spread brand awareness, engage customers, and encourage them to interact with the brand on their own social channels•Wrote persuasive copy using the brand voice for various marketing materials and proposals that helped establish partnerships with retailers such as BevMo! and Whole Foods•Wrote and designed a presentation for the Brewbound Startup Brewery Challenge in Los Angeles and an ad for the KNBR's SF Giants Season Preview Guide

Marketing Intern- SCU Global Fellow

• Jun 2017 - Sep 2017

Internship at an not-for-profit in India that provides yoga therapy to under-resourced populations such as special needs children and rural women •Selected from a competitive pool of students to join the Santa Clara University Global Fellows program and participate in a leadership practicum and 7 week internship in Bangalore, India•Wrote powerful yet relatable copy for various presentations and marketing materials to gain support from corporate sponsors and new special needs schools partners•Established an online presence for the organization through the creation of engaging organic and paid social media content•Helped develop the organization’s new product line and spearheaded the creation of the uEvolve brand

Event Director/Social Chair

• Jan 2016 - Dec 2016

•Planned and executed all aspects of sorority social events such as Greek community events and formals, such as venue, menu, transportation, and decor •Member of chapter Risk Committee•Member of chapter Finance Committee. •Planned and executed all aspects of sorority social events such as Greek community events and formals, such as venue, menu, transportation, and decor •Member of chapter Risk Committee•Member of chapter Finance Committee.

Social Media Intern

• Jun 2016 - Sep 2016

•Maintained social media calendar and daily posts for various clients in the bar and restaurant industry such as Farmer’s Bottega and Backyard Kitchen & Tap using tools such as Basecamp and Hootsuite•Created weekly recap documents for each client using various analytical tools such as Yelp and Sprout Social •Maintained social media calendar and daily posts for various clients in the bar and restaurant industry such as Farmer’s Bottega and Backyard Kitchen & Tap using tools such as Basecamp and Hootsuite•Created weekly recap documents for each client using various analytical tools such as Yelp and Sprout Social

Seasonal Sales Associate

• Jun 2016 - Aug 2016

•Utilized various techniques to sell in women’s shoe department for commission-based sales•Maintained strong customer service skills to build relationships with customers•Set and met high personal sales goals, both daily and monthly •Utilized various techniques to sell in women’s shoe department for commission-based sales•Maintained strong customer service skills to build relationships with customers•Set and met high personal sales goals, both daily and monthly