Sasha Trifunac
Vice President, Advertiser Sales at Cardlytics- Claim this Profile
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Bio
Experience
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Cardlytics
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United States
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Advertising Services
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300 - 400 Employee
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Vice President, Advertiser Sales
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2022 - Present
Chicago, Illinois, United States Expanding on the same mission, this role extends my team’s support for more industries and more advertisers.
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Vice President, Travel & Entertainment Partnerships
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2018 - 2022
Atlanta, Georgia At Cardlytics, we partner with the largest banks to run their banking rewards programs, within which advertising partners fund card-linked promotions that reward customers for spend on credit & debit cards. In turn, we have a secure view into where and when consumers transact +50% of credit & debit card purchases in the US. Our view to consumer spend in the bank data not only empowers advertisers to target the most likely buyers at scale, but also allows them to accurately measure a… Show more At Cardlytics, we partner with the largest banks to run their banking rewards programs, within which advertising partners fund card-linked promotions that reward customers for spend on credit & debit cards. In turn, we have a secure view into where and when consumers transact +50% of credit & debit card purchases in the US. Our view to consumer spend in the bank data not only empowers advertisers to target the most likely buyers at scale, but also allows them to accurately measure a campaign's incremental impact on sales & share of wallet.
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IHG Hotels & Resorts
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United Kingdom
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Hospitality
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700 & Above Employee
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Head of Global Partnership & Loyalty Development
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2017 - 2018
Greater Atlanta Area My team developed any new enterprise partnership or sponsorship globally. This included any material partnership, venture or product that improved the guest experience, differentiated the brands, created new loyalty program benefits, generated large scale awareness, and/or secured incremental hotel rooms revenue. Most deals crossed multiple functions, regions, and brands leveraging IHG's scale. The range of deal structures and loyalty products reflected IHG’s desire to partner with leading… Show more My team developed any new enterprise partnership or sponsorship globally. This included any material partnership, venture or product that improved the guest experience, differentiated the brands, created new loyalty program benefits, generated large scale awareness, and/or secured incremental hotel rooms revenue. Most deals crossed multiple functions, regions, and brands leveraging IHG's scale. The range of deal structures and loyalty products reflected IHG’s desire to partner with leading global brands that align with the IHG brand portfolio and can deliver industry leading consumer benefits. With over 5,000 hotels globally, IHG hotel brands include InterContinental Hotels, Regent Hotels, Kimpton Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Holiday Inn Resort, avid hotels, Even Hotels, voco, Hualuxe Hotels, Candlewood Suites, and Staybridge Suites.
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Director of Strategic Partnerships & Alliances
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2015 - 2017
Greater Atlanta Area Established the Global Strategic Partnerships & Alliances team to evaluate, negotiate and onboard new partnerships that leverage IHG's global marketing scale to consumers and owners. Specialized in building new digital products and/or securing innovative loyalty member benefits with transportation, food & beverage, entertainment, and sports partners. By integrating these benefits directly into the brand and loyalty experience, partners receive integrated access to the over 500,000 hotel… Show more Established the Global Strategic Partnerships & Alliances team to evaluate, negotiate and onboard new partnerships that leverage IHG's global marketing scale to consumers and owners. Specialized in building new digital products and/or securing innovative loyalty member benefits with transportation, food & beverage, entertainment, and sports partners. By integrating these benefits directly into the brand and loyalty experience, partners receive integrated access to the over 500,000 hotel guests that sleep each night at IHG hotels.
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United Airlines
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United States
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Airlines and Aviation
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700 & Above Employee
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Senior Manager - International Partner Management and Loyalty Business Development (MileagePlus)
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2014 - 2015
Greater Chicago Area Managed and grew the 20+ MileagePlus co-brand credit card and miles currency partnerships globally in 15 countries and U.S. territories. United's cobranded credit cards with issuing banks provides long term profitable partnerships for United while delivering engaging loyalty products to the international MileagePlus membership base. I have an expertise in how payment network economics vary globally and how the business model for issuing banks varies from market to market. My team was… Show more Managed and grew the 20+ MileagePlus co-brand credit card and miles currency partnerships globally in 15 countries and U.S. territories. United's cobranded credit cards with issuing banks provides long term profitable partnerships for United while delivering engaging loyalty products to the international MileagePlus membership base. I have an expertise in how payment network economics vary globally and how the business model for issuing banks varies from market to market. My team was also responsible for any new co-brand partnerships and/or loyalty products outside of the U.S. 50 states. MileagePlus is the fastest growing division of United.
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Senior Manager - Loyalty Business Development (MileagePlus)
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2012 - 2014
Greater Chicago Area Responsible for developing any new partnerships and/or loyalty products to drive the growth of United MileagePlus in the U.S. Led any strategic partnerships with early stage companies. This includes both simple, traditional commercial relationships and more complex strategic equity relationships. The range of deal structures reflects United’s desire to partner with firms of all sizes and industries that can deliver new and engaging products to the MileagePlus membership base.
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Senior Manager - Joint Venture Alliances
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2011 - 2012
Greater Chicago Area The Alliances department manages all commercial partnerships with other airlines. Airline joint ventures are the most complex revenue sharing partnerships that allow carriers specific permission to coordinate flight schedules and ticket pricing to optimize service offerings for customers. Joint ventures are specifically reviewed and authorized by the Department of Justice, Department of Transportation and foreign body equivalents. Led commercial relationships with joint venture airline… Show more The Alliances department manages all commercial partnerships with other airlines. Airline joint ventures are the most complex revenue sharing partnerships that allow carriers specific permission to coordinate flight schedules and ticket pricing to optimize service offerings for customers. Joint ventures are specifically reviewed and authorized by the Department of Justice, Department of Transportation and foreign body equivalents. Led commercial relationships with joint venture airline partners in North America and the Pacific. Responsibilities included commercial contract negotiations for both new and existing joint ventures.
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Product Manager - Airport Lounge Program (Marketing)
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2009 - 2011
Brand manager for the airport lounges. Priced, promoted, and developed all lounge merchandising products and third party partnerships. Lounge integration lead for United during the merger with Continental.
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Associate - Corporate Channel Strategy (Worldwide Sales)
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2008 - 2009
Developed executive reports to track revenue trends, contract performance to goal, and period-to-period variance analysis for the multi-billion dollar corporate travel portfolio. Segmented the corporate customer base, the highest yield airline traffic, leveraging advanced data clustering to optimize pricing strategy.
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Mattel, Inc.
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United States
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Manufacturing
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700 & Above Employee
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International Strategic Planning
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2007 - 2007
Defined penetration strategy for targeting lower socio-economic households in emerging markets. Assessed Mattel's competitive positioning in international markets such as Eastern Europe, Asia and Latin America.
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Hitachi Vantara
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Consultant
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2004 - 2006
Top ranked Senior Consultant. Specialized in leading client engagements in IT strategy and IT portfolio management. Typical engagements included defining IT infrastructure strategy & roadmaps and managing the full lifecyle implementation of enterprise IT systems.
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Supply Chain Analyst
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2002 - 2004
Operations and forecasting team lead for importing Evian to the US from France. Led the supply chain team transition to Atlanta as part of the creation of a joint venture between The Coca Cola Company and Groupe Danone. Managed vendor relationships with logistics partners and led the distribution launch of new products.
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Education
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The University of Chicago Booth School of Business
MBA, Finance, Economics, International Business -
University of Chicago
MBA, Economics, Finance,International Business -
University of Southern California - Marshall School of Business
Bachelor of Science (BS), Business Administration and Management, General