Founder

• Jul 2017 - Present

Pulse click inc. is an international manufacturer and online retailer of an on-demand printing company with offices in Mexico and in the USA. Pulse click inc. is an international manufacturer and online retailer of an on-demand printing company with offices in Mexico and in the USA.

Performance Social Marketing Manager

• Apr 2017 - Sep 2017

Social Media Manager

• Jun 2014 - Apr 2017

• Plan and execute strategic paid and organic social campaigns on behalf Shari’s Berries, ModDeals, Softy, 10DollarMall, ProFlowers while supporting on-going development of brand blogs and up keeping social editorial calendars in collaboration with creative, marketing and channel teams. • Be a power user of social media management tools to find scale and efficiencies for ongoing social marketing initiatives and schedule social media content within online channels. (Sprinklr, Wordpress, Curalate, Trello) • Create over-arching digital and social campaign strategies while further analyzing key metrics with a strong emphasis in data analysis across performance, engagement, and conversion. • Administrate the creation and publishing of relevant, original, high-quality content across both paid and organic social by targeting audiences and curating relevant content. • Measure and analyze establishing ROI’s by determining key performing indicators and staying aligned with social best practices. (Benchmarks) • Set-up paid content distribution campaigns across brand owned social channels and assist with implementation and execution of social brand activations. (Contests, product giveaways) • Extract consumer insight from online communities via social listening to be distributed to broader teams (merch, consumer research, marketing) while being the liaison between social customer service team and social marketing team. Show less

Social Strategist

• Aug 2016 - Dec 2016

• Engage in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats and bidding strategies. • Analyze and resolve diverse, complex issues via an in-depth knowledge of paid social media strategy across Facebook, Pinterest, Twitter, Snapchat and Instagram. • Develop strategic solutions for clients, monitor results and effectiveness, and optimize on areas of opportunity. • Analyze and resolve diverse, complex issues alongside internal social media delivery team while building paid strategies from conceptual planning to tactical recommendations including flighting and budgets. • Work as a Liaison between our internal sales organization and our social strategy team to manage and develop social media paid tactical executions for large brands in active social media. Show less

Social Media Coordinator

• Aug 2014 - Jul 2015

The Fashion Commerce Network (FCN) unites fashion marketplace websites with a network of luxury apparel vendors and boutiques from across the globe. • Plan and execute strategic digital campaigns on behalf of Loehmanns.com and lnt.com, translating objectives into actionable and measurable marketing programs through search, social, brand websites, and other online media. • Conduct market research analysis to identify search query insights, real-time media activity, trends and competitive learning’s, clearly translated into targeted recommendations informed by data. • Leverage various platforms and tools to implement marketing strategy: o Develop highly engaging content for social channels, engaging with customers and influencers to fuel brand dialogue (i.e.: Instagram takeover resulted in a 60% increase in community and 33% lift in engagement). o Develop digital campaigns distributed cross channel supporting revenue generation o Identify, evaluate, and engage over 100+ strategic partners in addition to influencers integrated with B2B CRM, RelateIQ. • Track metrics across social platforms developing actionable reports to inform the business, marketing, and content initiatives. Loehmanns.com lnt.com Modnique.com Filene's Totsy.com Show less