Experience

Pixi Inc.

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing & Social Media Coordinator

  • May 2016 - Present

  - Directed social media strategy that lead to increased sales growth- Created monthly content calendars that pushed new product launches - Influenced the overall digital marketing and e-commerce strategy - Covered influencer events and conventions across all social platforms - Managed the social media including post scheduling and engagement - Performed analytics, reporting, and managed Facebook advertising- Wrote copy and art directed Instagram, Facebook, Twitter, & Snapchat- More than tripled the Pixi US Instagram following and launched both brands on Snapchat - Assisted in Pixi By Petra and Pop Beauty event and brand management



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Engagement Coordinator

  • Dec 2014 - Apr 2016

  - Provided marketing support to the Commuter Assistance / Environment and Conservation team within Disney Citizenship- Demonstrated excellent customer service and reception skills - Maintained Disney Commuter Assistance marketing binders- Promoted the Disney Commuter Assistance program at new hire orientations and employee events to increase enrollment and participation - Designed and complied PowerPoint presentations with creative themes for weekly team meetings- Managed booth supply inventory for employee events- Designed signs that increased program enrollment and engagement



BABOR BEAUTY GROUP AMERICAS

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing & PR Coordinator

  • Apr 2013 - Jun 2014

  - Coordinated and managed all consumer, media, and trade events includingbusiness conferences, product launches, award nights, and experiential pop-up stores in Westfield shopping centers- Supervised all e-commerce, while providing superior customer service and product knowledge, resulting in increased sales and brand loyalty- Launched Babor Australia’s new website and oversaw digital marketing by continuously performing website maintenance: news updates, price and product updates, and monthly online promotions to maximize sales- Wrote press releases for all products and events, while creating strong relationships with media resulting in increased editorial coverage- Managed all social media channels and boosted fan bases by creating interactive content and contests to build brand awareness- Provided B2B marketing support to Babor Salon and Spa stockists- Designed print and digital advertisements by working closely with designers and demonstrated sound visual and written communication skills



Kreate Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2012 - Feb 2013

  - Acted as General Manager of the agency for 3 weeks managing Ben & Jerry’s, Virgin Mobile and Guinness experiential marketing campaigns- Devised costing strategies to maximize the company’s internal budgets and maximize GP, while providing clients with quality talent and results- Delivered successful experiential campaigns and events by comprehensively managing and staffing up to 15 client requests for promotional activities simultaneously- Managed staffing, budgets, talent, and client invoicing while quoting new business which enhanced Kreate’s client portfolio and staff database



Nadic Insurance Brokers

• Australia
• Insurance
• 1 - 100 Employee

• Digital Marketing Coordinator (Freelance)

  • Jan 2012 - Feb 2012

  - Prepared creative briefs for designers for high level digital and print projects in ‘B2B’ and ‘B2C’ markets- Assisted in writing copy and sourcing images for the website re-launch- Demonstrated sound business judgment and innovation in creative design briefings and email campaigns- Conducted website testing and marketing research post and pre website launch- Integrated Google Analytics into the website and reported on findings and recommendations



MAC Cosmetics

• Personal Care Product Manufacturing
• 700 & Above Employee

• MAC Makeup Artist (Pro Store)

  • Sep 2011 - Feb 2012



David Jones

• Australia
• Retail
• 700 & Above Employee

• Marketing Coordinator - Catalogues & Digital (Contract)

  • Jan 2011 - Jun 2011

  Digital Marketing Coordinator - Updated David Jones new website by writing descriptive copy and code- Sourced and embedded images using the CMS Oracle for new clothing and products in Brand Book 2011 and 2012 catalogs Catalogs Marketing Coordinator - Assisted in the Talent approval process by implementing direction from management and the buying floor- Coordinated and lead briefings between the M&C Saatchi creative team and David Jones buyers- Motivated buyers to work within ACCC standards and insured the catalogs complied with these standards during pre-production, copy rounds, and final art- Worked in liason with account managers at M&C Saatchi to communicate creative briefs - Prepared & documented samples pre and post photo shoots- Worked in liaison with buyers and the marketing team/management, building strong relationships - Elevated the marketing and buying team morale and demonstrated a consistent can do attitude while working diligently under strict deadlinesAchievements- Managed the complete catalog production process of June Clearance Supplement, April IR, August Loyalty Book and Items 1



YWCA NSW, Sydney

• Marketing Assistant (Contract)

  • Sep 2010 - Dec 2010

  - Worked in liaison with creative agencies and staff to support campaigns, developed and produced print marketing collateral as required- Implemented supporter acquisition and retention campaigns including: consumer appeal campaigns to maximize press coverage and brand exposure such as “iheartpurple” summer 2010- Created a social media marketing plan to integrate all digital channels to support campaigns and events- Developed a media database to report on media coverage and produced monthly media reports to measure circulation effectiveness- Processed all invoicing for the marketing department and maintained a financial database of all marketing expenses, organizing the department’s budget- Built social media fan bases by 30% by developing interactive posts, contests and campaigns- Utilized a CMS to update the website as necessary, and assisted in organizing charity events including YWCA’s biggest annual fundraising ball - Mother of All Balls



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• Promotional Specialist

  • Feb 2004 - Aug 2010

  - Managed promotion teams during off premise promotions and on-premise events- Built and maintained long term client & media relationships that are continuously increasing profits and creating customer loyalty in the Los Angeles MillerCoors Latino market- Coordinated promotional events by booking models and providing staff with promotional materials- Increased sales by 90% by demonstrating and sampling products- Engaged consumers in product knowledge and provided necessary information, increasing brand awareness- Tracked and recorded sales, inventory, and time sheets for the promotional event teamOther brands I have worked with as a Promotional Specialist include: Warner Brothers, L’Oreal, Maybelline, Jack Daniels, Budweiser, Heineken, SakuraSilk, Malibu, Mexicola, Sunsilk, Wet & Wild, Kids WB, Red Bull, Matrix Entertainment, Spabro Salon, Red Label Enterprises, JcPenny, and Venom Energy Drink



Clinique

• Personal Care Product Manufacturing
• 700 & Above Employee

• Skincare Specialist

  • Oct 2007 - May 2008