Sasha Castleman
Lead Experience Designer at Fierce- Claim this Profile
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Topline Score
Bio
Phil Morton
I hired Sasha and worked on a couple of projects with her - she is a fantastic addition to any team. She worked on complex projects for global brands in unfamiliar domains, but was able to get to grips with them very quickly. These were ostensibly research projects, but her work went way beyond research. She built on customer research to add strategy and business consulting in a way that meant something would actually happen once the work was done. Sasha is great at simplifying the complex, dealing with ambiguity and collaborating with teammates. She's a lot of fun to work with and her presentation skills are among the best I've seen. Sasha made a big impression at Foolproof and clearly has a lot of potential. I can't wait to see where her career takes her next.
Phil Morton
I hired Sasha and worked on a couple of projects with her - she is a fantastic addition to any team. She worked on complex projects for global brands in unfamiliar domains, but was able to get to grips with them very quickly. These were ostensibly research projects, but her work went way beyond research. She built on customer research to add strategy and business consulting in a way that meant something would actually happen once the work was done. Sasha is great at simplifying the complex, dealing with ambiguity and collaborating with teammates. She's a lot of fun to work with and her presentation skills are among the best I've seen. Sasha made a big impression at Foolproof and clearly has a lot of potential. I can't wait to see where her career takes her next.
Phil Morton
I hired Sasha and worked on a couple of projects with her - she is a fantastic addition to any team. She worked on complex projects for global brands in unfamiliar domains, but was able to get to grips with them very quickly. These were ostensibly research projects, but her work went way beyond research. She built on customer research to add strategy and business consulting in a way that meant something would actually happen once the work was done. Sasha is great at simplifying the complex, dealing with ambiguity and collaborating with teammates. She's a lot of fun to work with and her presentation skills are among the best I've seen. Sasha made a big impression at Foolproof and clearly has a lot of potential. I can't wait to see where her career takes her next.
Phil Morton
I hired Sasha and worked on a couple of projects with her - she is a fantastic addition to any team. She worked on complex projects for global brands in unfamiliar domains, but was able to get to grips with them very quickly. These were ostensibly research projects, but her work went way beyond research. She built on customer research to add strategy and business consulting in a way that meant something would actually happen once the work was done. Sasha is great at simplifying the complex, dealing with ambiguity and collaborating with teammates. She's a lot of fun to work with and her presentation skills are among the best I've seen. Sasha made a big impression at Foolproof and clearly has a lot of potential. I can't wait to see where her career takes her next.
Experience
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Fierce
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United Kingdom
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Design Services
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1 - 100 Employee
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Lead Experience Designer
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Jun 2023 - Present
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Foolproof
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Design Services
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100 - 200 Employee
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Senior UX Consultant
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Jul 2021 - Jun 2023
As a Senior UX Consultant, I plan and conduct research, gather insight and recommend an appropriate solution to whatever problem we are tackling; this can range from defining a high-level customer experience to suggesting specific design improvements to a screen within a digital experience. Using my strategic skills I turn insights into customer propositions and experience strategies, working closely with clients to identify product opportunities, prioritise features and create product roadmaps. Show less
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Spark44
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United Kingdom
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Advertising Services
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100 - 200 Employee
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UX Architect
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Sep 2019 - Jul 2021
I am part of a small team of UX Architects responsible for all of Jaguar Land Rover’s digital experience. As the sole UX designer responsible for Jaguar and Land Rover's UK websites I work on a variety of projects including single page campaigns, site restructures and in-depth research projects. I recently led an extensive research project into purchasing habits. I am also responsible for the global UX for Jaguar Land Rover Experience, Adventure Travel, Classic Cars, Fleet & Business and Special Vehicle Operations across 27 different markets. Show less
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Dare
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Experience Planner
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Dec 2017 - Aug 2019
My role as an Experience Planner at Dare involved creating digital solutions for clients by looking at the end to end experience and decision process that a user will go through, with a particular focus on behavioural science. My role as an Experience Planner at Dare involved creating digital solutions for clients by looking at the end to end experience and decision process that a user will go through, with a particular focus on behavioural science.
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Zebra Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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User Experience Designer
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Feb 2017 - Dec 2017
I worked as part of team or as the sole UX Designer on a variety of devices and projects which included creating the interface for a printer, an edge swipe app for an Android device and a website showcasing the design process within the company. I worked as part of team or as the sole UX Designer on a variety of devices and projects which included creating the interface for a printer, an edge swipe app for an Android device and a website showcasing the design process within the company.
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General Assembly
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United States
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Higher Education
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700 & Above Employee
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Teaching Assistant
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Nov 2016 - Jan 2017
Teaching assistant on the UX Design Immersive course. Helped students to understand the UX process and how best to go about designing for UX. Responsibilities also included organisation of the day to day logistics for the class.
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UX Design Immersive
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Aug 2016 - Oct 2016
During a 10 week immersive course I completed three 2 week lean UX concept projects, and one client project, during which time I learnt all of the relevant skills needed to be successful as an UX Designer. For all of these projects I conducted User Research, Interaction and Interface design, Prototyping and Testing to create the best product for my user.
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Binary Vision
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Bristol, United Kingdom
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Assistant Manager
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Sep 2013 - Jun 2016
We hosted branded events at nightclubs that world famous DJ’s have played at and created a renowned brand within Bristol. Tasks included liaising with artists, organising venues, managing the product and running of the nights. We hosted branded events at nightclubs that world famous DJ’s have played at and created a renowned brand within Bristol. Tasks included liaising with artists, organising venues, managing the product and running of the nights.
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EventOracle
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Kitchen Manager
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Jul 2015 - Sep 2015
Wilderness Festival Banquet Hall Manager of the kitchen that Raymond Blanc and Angela Harttnet, among other well-known chefs, were working in, serving two meals a day for 400 people in the Banquet Hall. Aided with general coordination of event. LAPADA Arts Fair Manager of the Event Oracle Brasserie kitchen – pop up restaurant situated within the fair. Managed the kitchen for normal service of 100 people every night as well as for events of up to 300 people. Wilderness Festival Banquet Hall Manager of the kitchen that Raymond Blanc and Angela Harttnet, among other well-known chefs, were working in, serving two meals a day for 400 people in the Banquet Hall. Aided with general coordination of event. LAPADA Arts Fair Manager of the Event Oracle Brasserie kitchen – pop up restaurant situated within the fair. Managed the kitchen for normal service of 100 people every night as well as for events of up to 300 people.
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Narciso Rodriguez
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Retail Apparel and Fashion
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1 - 100 Employee
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Assistant
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Jul 2015 - Jul 2015
Assistant to the Sales Representative for Narciso Rodriguez during Paris Fashion Week. Had the responsibility of managing the models, arranging and participating in meetings with clients, and assisting within the show room. Assistant to the Sales Representative for Narciso Rodriguez during Paris Fashion Week. Had the responsibility of managing the models, arranging and participating in meetings with clients, and assisting within the show room.
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Education
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General Assembly
UX Design -
University of Bristol
Bachelor’s Degree, Chemistry -
Middlesex University
Introduction to Robotic Operating Systems