Alexandra (Sasha) Nader
Copywriter at Waybetter Marketing- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Credentials
-
CPR & First Aid Instructor
American Red Cross
Experience
-
Waybetter Marketing
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Copywriter
-
Aug 2022 - Present
-
-
-
Howard County Government
-
United States
-
Government Administration
-
700 & Above Employee
-
Communications Specialist
-
Dec 2019 - Aug 2022
- Draft daily press releases, media advisories, and briefing memos for County Administration - Cultivate relationships with local reporters and media outlets, maintain media lists, and coordinate interviews for executives - Write quotes, speeches, newsletters, video scripts, and talking points for executives - Curate and edit op-eds and commentary for County Administration and executive staff - Summarize and simplify content for web and social to provide clear information to county residents, businesses, and stakeholders Show less
-
-
-
Ulman Foundation
-
United States
-
Non-profit Organizations
-
1 - 100 Employee
-
Director of Communications
-
Sep 2018 - Dec 2019
- Develop and implement consistent brand voice, messaging, & graphics across social media, blog, website, and collateral - Create and repurpose visual and written content for multiple platforms, including email marketing, blog posts, social media, and fundraising appeals. - Manage social media accounts (Facebook, Instagram, Twitter, YouTube) including targeted advertising campaigns on Facebook and Instagram- Track and analyze social and website data via Google Analytics to inform content and organizational strategy - Create and maintain email marketing workflows, including automation via MailChimp for segmented groups- Updated and continuously improved Wordpress organizational website, including graphics, new webpages, interactive blog posts, SEO rating and speed. - Oversaw implementation of new fundraising software and integration with organizational CRM. Show less
-
-
Sr. Program Manager, Support Through Sport
-
Aug 2015 - Sep 2018
- Manage 3-5 diverse staff working on endurance and adventure peer-to-peer fundraising programs - Develop and maintain multiple program budgets ranging from $30,000 - $300,000- Ensure annual goals are met in participant safety, fundraising, and net revenue- Recruit up to 350 program participants annually through social advertising, email marketing alumni referral programs, and college partnerships- Designed and executed online trainings for national participants through Webinar platforms- Planned in-person trainings, orientations, and celebration events for multiple programs - Develop program evaluations to assess strength, weaknesses, and areas for growth- Coordinate with senior staff to ensure program goals align with organizational strategic plan Show less
-
-
Program Coordinator, 4K for Cancer
-
Oct 2014 - Aug 2015
- Interviewed and on-boarded college-aged participants for the 4K for Cancer program- Trained 14 leaders in risk & conflict management, adapting to complex situations, and leadership skills- Coached participants in peer-to-peer fundraising, resulting in 61 riders raising $378,687- Planned orientation, send-off, and arrival events for program in multiple cities - Researched and created 4,500+ mile cross-country bicycle routes for Team Portland and Team Seattle
-
-
-
Families USA
-
United States
-
Public Policy Offices
-
1 - 100 Employee
-
Communications Intern
-
Jul 2014 - Oct 2014
- Compiled and organize daily mentions in media clips using online databases such as Cision and LexisNexis - Pitched Medicaid reports and press releases to various news outlets, including radio, television, and print - Maintained and update large scale media contact lists using Salesforce - Compiled and organize daily mentions in media clips using online databases such as Cision and LexisNexis - Pitched Medicaid reports and press releases to various news outlets, including radio, television, and print - Maintained and update large scale media contact lists using Salesforce
-
-
-
Close Up Foundation
-
United States
-
Civic and Social Organizations
-
100 - 200 Employee
-
Program Instructor
-
Jan 2014 - Jun 2014
- Facilitated middle and high school students in experiential civic education workshops and site visits - Prepared students to lobby for their interests to elected representatives and advocacy organizations - Performed logistical tasks related to traveling and teaching 18-25 students in and around Washington D.C. - Facilitated middle and high school students in experiential civic education workshops and site visits - Prepared students to lobby for their interests to elected representatives and advocacy organizations - Performed logistical tasks related to traveling and teaching 18-25 students in and around Washington D.C.
-
-
Education
-
University of Delaware
Bachelor of Arts (B.A.), Political Science