Sash Singh

Design Lead at Sauce
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU

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5.0

/5.0
/ Based on 2 ratings
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Nico Haemhouts

Sash is a very talented designer. He’s challenged and cooperated with me in a way not many designers do these days. He doesn't throw designs over the fence to have them developed. He actually works directly with developers to fine-tune and discuss design outcomes. He’ll incorporate technical feedback from developers and feed that back into the design. I’m convinced that this kind of direct cooperation between designer and developer has produced better software.

Alex Leon

Sash is one of the most talented and passionate designers I've worked with. He has an incredible knack for understanding and learning about the context he's designing for which made working with him as a developer frictionless. His ability to quickly pick up difficult technical concepts and strong UX skills always allowed him to solve any difficult design problems in the projects we worked on.

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Experience

    • Software Development
    • 1 - 100 Employee
    • Design Lead
      • Jul 2023 - Present

    • Australia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Design Lead
      • Jan 2022 - Jul 2023

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Human-Centered Design & UX Practitioner
      • Sep 2021 - Dec 2021

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Global Brand Strategist
      • Jan 2021 - Jul 2021

    • Design Lead
      • Nov 2019 - Jun 2021

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Lead Product Designer
      • Dec 2018 - Aug 2019

    • Australia
    • Internet Marketplace Platforms
    • 100 - 200 Employee
    • Design Lead
      • Jul 2018 - Dec 2018

      Management: Hired, mentored, and coached the design team • Managed and prioritised designers across all squads • Ran quarterly performance reviews for each designer to develop their skills and establish career pathsProduct: Established practical design principles to guide decision making • Created and maintained the Design System as symbols (Sketch) and handover to Engineering to build functional components (React) • Worked with the Front-end Lead in rolling out the Design System and defined a workflow for the design and engineering teams Show less

    • Senior Product Designer (UI)
      • Aug 2017 - Jul 2018

      People & Process: Re-defined tooling, file management and the design production process for the design team • Provided mentoring and guidance to junior and mid-level designersProduct: Worked across 3 squads to identify product problems driven by customer data • Used customer insights (Intercom, NomNom, Fullstory) to inform ideation & solutions • Led co-design workshops to facilitate product planning and direction • Co-facilitated feature mapping and prioritisation with Product Managers • Audited the Expert360 product in order to establish baseline needs for a Design System build • Designed & developed a Design System in collaboration with the Front-end Lead and established a rollout plan • Managed leadership and stakeholders throughout all work Show less

    • Australia
    • Technology, Information and Internet
    • Senior Product Designer UI UX
      • Apr 2016 - Mar 2017

      Led the design process • Worked with the product team in designing and testing prototypes • Produced high quality visual concepts and applied UX principles and UI patterns • Led several co-design workshops (15 people) and design jams (5-7 people)exposing customer problems and product opportunities • Refined the Search Party brand in close collaboration with the Chief Marketing Officer • Aligned the brand consistently across all comms • Presented updates to the leadership team • Refined and maintained the design system Show less

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Senior UI UX Designer
      • Oct 2015 - Mar 2016

      Standarised all campaigns to use a mobile—first approach and shared set of components • Shifted internal thinking towards user-centered practices to create transparent experiences for users • Provided design oversight and mentorship for the creative team to elevate the standard of work produced. Standarised all campaigns to use a mobile—first approach and shared set of components • Shifted internal thinking towards user-centered practices to create transparent experiences for users • Provided design oversight and mentorship for the creative team to elevate the standard of work produced.

    • Australia
    • Design
    • 1 - 100 Employee
    • Senior Interaction Designer
      • Aug 2013 - Oct 2015

      Led visual direction, interface design, and presentations for clients in the not-for-profit & sustainability sectors such as 1 Million Women, Cerebral Palsy Alliance, and Flow Systems. • Applied user-centred design to create responsive interfaces for a project aimed at helping students from dis- advantaged backgrounds participate in tertiary education • Synthesised Flow System’s corporate identity hierarchy & brand guidelines across all internal and customer facing comms • Contributed to the development of DoGooder; an online campaigning tool, by specifying interfaces to make the system responsive • Trained interns in interaction design approaches and development workflows • Collaborated with the design team to plan and facilitate participatory design workshops with clients Show less

    • Australia
    • Design Services
    • Visual Design Contractor
      • Mar 2011 - Aug 2015

      Worked with small businesses to define their brand needs and deliver strategy, visual direction and identity assets • Ran presentations and workshops to help teams unpack values and stories behind their brands • Consultation with agencies to aid in UX implementation, planning and technical specifications. Worked with small businesses to define their brand needs and deliver strategy, visual direction and identity assets • Ran presentations and workshops to help teams unpack values and stories behind their brands • Consultation with agencies to aid in UX implementation, planning and technical specifications.

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UI Designer
      • Feb 2008 - Jul 2013

      Synthesised business requirements into wireframes and information architecture • Worked with programmers to specify system models and user flows for several billing, payment, and reporting systems • Designed and specified responsive user interfaces • Research and design with users for CaterCare’s meal booking app aimed at aged care residents and families • Quality assess and test products with developers before deployment Synthesised business requirements into wireframes and information architecture • Worked with programmers to specify system models and user flows for several billing, payment, and reporting systems • Designed and specified responsive user interfaces • Research and design with users for CaterCare’s meal booking app aimed at aged care residents and families • Quality assess and test products with developers before deployment

  • Complete Design Pty Ltd
    • Sydney, Australia
    • Graphic Designer
      • Mar 2006 - Jul 2006

      Hands-on offset printing experience with plates, inks, stocks, finishes, and die-cuts. Hands-on offset printing experience with plates, inks, stocks, finishes, and die-cuts.

Education

  • SIT Design Centre
    Advanced Diploma, Visual Communication
    2005 - 2007
  • University of Technology, Sydney
    Visual Communication (Part time)
    2012 - 2013
  • New Masters Academy
    Fine Arts
    2017 -

Community

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