Marketing Communications Manager

• Jan 2021 - Present

Lecturer

• Jan 2019 - Present

Delivering a Bachelor of Business in Tourism and Event Management with engaging and interactive lesson content. Developing and mentoring the next generation of branding and marketing experts. Delivering a Bachelor of Business in Tourism and Event Management with engaging and interactive lesson content. Developing and mentoring the next generation of branding and marketing experts.

Presenter

• Oct 2019 - Present

Create inspiring and engaging workshop content and presentation materials. Present regional workshops and deliver event management training to local government, business and community organisations. Create inspiring and engaging workshop content and presentation materials. Present regional workshops and deliver event management training to local government, business and community organisations.

Lecturer

• Jun 2020 - Jan 2021

Casual Lecturer in Event Management at North Metro TAFE Joondalup Campus. Casual Lecturer in Event Management at North Metro TAFE Joondalup Campus.

Creative Queen

• Jan 2019 - Jan 2021

Boutique communications company creating bespoke solutions for clients. Tourism Marketing & Event Specialist. Brand Development & Management. Boutique communications company creating bespoke solutions for clients. Tourism Marketing & Event Specialist. Brand Development & Management.

Coordinator Events

• Jan 2017 - Jan 2019

Responsible for the tourism, arts and culture portfolio. Accelerated the delivery of the city’s vision to be a connected and cohesive community and be recognised as a significant gateway to Perth by exploring options for economic development to promote the area’s strengths.Launched a destination rebrand for the Swan Valley and developed Entwined in the Valley which in 2017, experienced a 500% increase in ticket sales, 13 sold out events and attracted over $400,000 in media exposure and just recently won the Perth Airports WA Tourism Award for Best Destination Marketing Campaign.

Tourism Marketing Officer

• Jun 2014 - Jan 2017

Responsible for the destination marketing and rebranding of the Swan Valley and Guildford. Boosted visitation for the region from over 2 million visits per year to 3.1 million, generating $421 million in visitor spending, stimulating the local economy. Launched the destination as Australia’s first humane food region in 2014 and developed the Swan Valley Cider and Ale Trail in 2017.

Tourism Development Officer

• Jun 2007 - Jun 2014

Drive the destination marketing for the Swan Valley and Guildford by developing new tourism products aimed at increasing visitation and supporting business growth and coordinating the development of new infrastructure in support of new product and trails.Developed and launched the Swan Valley Heritage Cycling Trail, Great Valley Rally and Amazing Valley Chase. Created the Swan Valley Wedding and Corporate Open Days. These generated a growth of visitation to the region from 685,000 to over 2 million.

Director of Marketing & Events

• Jun 2000 - Dec 2011

Business owner providing bespoke marketing solutions and event management to the private sector. I successfully coordinated popular events such as the Bickley Carmel Harvest Festival, Perth Hills Wine Show, Volunteer Day Breakfast, Italian Chamber of Commerce Yachting Regatta, and the Kalamunda Karnivale. Business owner providing bespoke marketing solutions and event management to the private sector. I successfully coordinated popular events such as the Bickley Carmel Harvest Festival, Perth Hills Wine Show, Volunteer Day Breakfast, Italian Chamber of Commerce Yachting Regatta, and the Kalamunda Karnivale.