Experience

Global Superyacht Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• CEO

  • Aug 2015 - Present

  Creating bespoke marketing packages for clients who wish to access the superyacht industry.Managing and developing your presence at international boat shows.Single press releases to fully integrated PR and communication plans.Full management of social media platforms or set up and advice on how to run your own.Design and delivery of targeted email campaigns to Captains and superyacht owners. Market Intelligence.Copy writing and proofing of existing content.Hosting networking events.Website Design.SEO Auditing.



Yachting Pages Media Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• International Events Manager

  • Aug 2014 - Aug 2015

  Developing and delivering Yachting Pages Media Group international events.Working collaboratively to create commercial brand experiences.Planning and delivery of a full supporting marketing mix for international events. Including online profiles, press, PR, social media, email campaigns, newsletters, direct mailers, stand design, media kits, product merchandising. Managing the international event asset store and logistically planning pre and post activity.Developing on and offline brand communications for the Yachting Pages portfolio & the Superyacht Owners' Guide.Writing and editing impeccable and engaging copy for the superyacht community.Monitoring and reporting on marketing communications and events.Customer relationship development and networking.

• Marketing Communications and Events Executive

  • May 2013 - Aug 2014

  Developing and delivering Yachting Pages Media Group PR and event campaigns.Developing on and offline brand communications.Writing and editing impeccable and engaging copy for the superyacht community.Managing the blog and social media activity for the company portfolio.Marketing Yachting Pages, the Superyacht Owners' Guide, Yachting Pages Refit and associated websites.Managing the international event asset store and logistically planning pre and post activity.Monitoring and reporting on marketing communications and events.



Gloucestershire County Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Business Engagement Officer (Contractor)

  • Mar 2013 - Apr 2013

  Responsible for marketing the YES2Jobs project to businesses in Gloucestershire.Leading on business engagement, social and digital media, website development, news and events.Organising and improving an accessible online resource database for health and safety and risk assessment documentation.Empowering young people to find training and employment opportunities and businesses to find the skilled workforce they need. Responsible for marketing the YES2Jobs project to businesses in Gloucestershire.Leading on business engagement, social and digital media, website development, news and events.Organising and improving an accessible online resource database for health and safety and risk assessment documentation.Empowering young people to find training and employment opportunities and businesses to find the skilled workforce they need.



Cultural Services, Gloucester City Council

• Operations and Business Development Manager

  • May 2012 - Dec 2012

  Actively and effectively marketing Cultural Services, operating and developing a new membership scheme, improving retail offers, promoting commercial facilities and increasing income into the service.Operational management of Gloucester Folk Museum, including programming, administration, staffing, budgets, project management and development of the service.Maximising usage, reaching new audiences and improving customer retention.Developing and implementing a programme of museum exhibitions, talks, events and activities.Reviewing current policy and procedures and updating as necessary.Health and safety, coshh, first aid, health and hygiene, manual handling, risk assessments.Notable achievements:£200K projected budget savings achieved.Customer Service Excellence Award.

• Visitor Services & Marketing Manager

  • Sep 2009 - May 2012

  Leading in brand creation, marketing, design and the operation of all commercial areas in the heritage sector with focus on income generation, recently involving roll out of the new Museums branding strategy council wide.Project management of the City and Folk museums commercial facility renovations, as part of the Million pound Heritage Lottery funded Museums Transformation Project, and consultant for re-displays and projected customer satisfaction. Marketing, internal and external web advertising, graphic design of electronic and print media, retail stock selection, copy writing, radio/tv/print interviews, and event programming.Notable achievements:Awarded Chief Executive Award 2012 ( top performing council employee ).Following commercial development efforts, a 322% profit increase has been achieved.Museums rebrand success resulted in a council wide roll out.Phase One of the Museum renovations received national recognition and the 'Pride in your City' Award 2012. It was shortlisted for Museums and Heritage 2012 Awards in Marketing Campaign, Permanent Exhibition, Project on a Limited Budget, and Educational Initiative categories.



Gloucester Guildhall, Gloucester City Council

• Press & Marketing Officer

  • Sep 2005 - Sep 2009

  Researching and implementing electronic marketing tools.Creating and maintaining venue website and profiles on social networking sites to maximise promotion of Guildhall events.Writing press releases for exhibitions, concerts, comedy nights, gigs, film showings, workshops and developing good relationships with local press to maximise advertising opportunities.Working with the Programming Manager to devise and establish new themed events, with low costs and maximum turnover.Notable achievements:Visitor figures and income increased yearly from 2006 – 2009.Achieved the “Putting Gloucester on the Map' award 2004,2005 and silver in the Cotswold Tourism Boards Attraction of the Year category.