Digital Performance & Media Account Executive

• Jul 2023 - Present

Digital Performance & Media Account Intern

• Jul 2021 - Jun 2023

•Day-to-day bid strategy optimization and testing. Daily checks on program KPIs, thresholds, and campaign budget caps. Ongoing A/B testing, and management of budget and pacing.•Applying automation and best practices for dynamic advertising tactics.•Tracking and analyzing website traffic flow and provide regular internal reports and dashboards•Managing the advertising budget and invoices of brands.•Applying the audience segmentation and prepearing the retargeting list for different platforms.•Clients: Mavi.com, Ulker, Akbank, Godiva.com.tr, etc. Show less

Performance Marketing

• Jun 2021 - Jun 2021

•Managed the paid search marketing campaigns of the JotForm Affiliate Program. •Analyzed various data sources (i.e., 3rd party research, competition, digital trends, past campaign data) to help guide and inform plans •Analyzed data and convert to insights to improve ROI. •Managed the paid search marketing campaigns of the JotForm Affiliate Program. •Analyzed various data sources (i.e., 3rd party research, competition, digital trends, past campaign data) to help guide and inform plans •Analyzed data and convert to insights to improve ROI.