Experience

House & Home Media
• Canada
• Book and Periodical Publishing
• 1 - 100 Employee
• Senior Director, Consumer Marketing

  • Mar 2017 - Present


Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Senior Manager, Circulation Marketing, English Consumer Brands

  • 2014 - 2016

  • Managed a team of five Consumer Marketing Managers to meet targeted revenue, circulation and margin goals of eight English consumer brands • Drove Circulation Marketing strategy and execution for all English brands (Chatelaine, Maclean’s, Hello, Canadian Business, Moneysense, Today’s Parent, Sportsnet) through innovative and impactful direct marketing, online and digital campaigns • Provided senior leadership and external/internal contact management towards realizing revenue target; manage departmental budget • Analyzed results, provided actionable insight into the effectiveness of campaigns



Chatelaine - Rogers Publishing

• Consumer Marketing Manager

  • Sep 2012 - Sep 2014

  • Consistently met or exceeded brand consumer marketing EBITDA goals. • Successfully consolidated Chatelaine’s position as #1 circulation magazine in Canada. • Developed Chatelaine’s digital strategy for magazine subscription and single copy sales • Effectively streamlined and simplified key circulation business objectives to focus on highest-impact areas, reducing costs while increasing marketing impact. • Analyzed, recommended and communicated high-level magazine/brand strategies and objectives to key stakeholders • Planned, executed, analyzed and monitored new business and retention initiatives for all brand-related direct marketing campaigns. • Developed key brand partnerships • Maximized special promotions in retail chains and pursued innovative ideas to improve sales margin.


Today's Parent, Glow and Pure
• Consumer Marketing Manager

  • 2009 - 2011

Chatelaine
• Canada
• Media and Telecommunications
• 1 - 100 Employee
• Consumer Marketing Manager

  • 2008 - 2009

Canadian Business, MoneySense and Profit
• Consumer Marketing Manager

  • 2005 - 2008


Azure Publishing Inc.

• Circulation Manager, Azure and Designlines

  • Jan 2005 - Oct 2005

  • Planned and executed all new business initiatives for direct mail campaign, in-book promotions. • Developed new methods to promote the magazine in unique ways to obtain new subscribers. • Planned and coordinated trade show participation in Canada and the US, including staff training, booth design and presentations. • Managed the development of a robust Circulation budget, including quarterly reforecasts and monthly financial statements. • Consistently met or exceeded targeted revenue goals within budget. • Liaised and consulted with newsstand consultants to improve and increase retail coverage in the US, Canada and in the international market.



St. Joseph Communications, Media Group

• Canada
• Media Production
• 1 - 100 Employee

• Consumer Marketing Manager, Toronto Life and Saturday Night (2003-2004); Consumer Marketing Coordina

  • 2002 - 2004

  • Planned and executed all new business initiatives for direct mail, newspaper and in-book promotions, including commissioning of copywriters and designers. • Analyzed and tracked results for all new business campaigns. • Proactively managed subscription agents by building relationships with current agents and seeking out new ones. • Managed Customer Service and Customer Care online, including online subscription promotions for Toronto Life and e-mail blasts. Developed online partnership opportunities. • Developed new acquisition sources—online and consumer shows—which became significant and profitable acquisition sources.


Hebdo Mag
• Canada
• IT Services and IT Consulting
• Circulation Manager/ Production Liaison, Canada Computer Paper Inc.,

  • 1996 - 2001