Digital Marketing Manager

• Sep 2022 - Present

- Oversee a team of two full-time Digital Marketing Coordinators- Create web page wireframe designs that are consistent with each client’s design language and brand guidelines- Develop, launch, and maintain accessible and responsive websites on WordPress using HTML5, CSS3, PHP, and JavaScript- Actively address client requests and perform routine website maintenance, including theme and plugin updates- Create graphics and downloadable resources in Adobe Illustrator and InDesign for client websites and display ads- Optimize websites using Google Chrome Developer Tools to increase website speed and improve user experience Show less

Senior Digital Marketing Coordinator

• Sep 2021 - Sep 2022

Digital Marketing Coordinator

• Sep 2020 - Sep 2021

- Designed and developed blog posts, web pages, and emails using HTML and CSS in WordPress and HubSpot- Tracked, reported, and analyzed website analytics, initiatives, and campaigns for clients using Google Analytics- Conducted keyword research and carry out SEO initiatives by implementing relevant meta descriptions, page titles, and headings

Research Assistant

• Nov 2019 - Oct 2020

- Assisted professor in finding supplemental materials, such as videos, interactive websites, and databases, to be used in managerial analytics textbook - Developed new course content dealing with consumer segmentation and project management by finding different analysis methods in Microsoft Excel - Gained thorough understanding of regression, optimization, forecasting, and RFM analysis in Microsoft Excel - Assisted professor in finding supplemental materials, such as videos, interactive websites, and databases, to be used in managerial analytics textbook - Developed new course content dealing with consumer segmentation and project management by finding different analysis methods in Microsoft Excel - Gained thorough understanding of regression, optimization, forecasting, and RFM analysis in Microsoft Excel

Membership Chairperson

• Apr 2019 - Jun 2020

- Collaborated with board members to increase membership through organizing promotional activities and designing and distributing membership handbook - Tracked the attendance of over 100 members through Microsoft Excel by identifying and visualizing patterns in student retention rates to optimize organization growth - Presented organization growth statistics and visualizations on Tableau to Management Department’s Biannual Advisory Board Meeting - Collaborated with board members to increase membership through organizing promotional activities and designing and distributing membership handbook - Tracked the attendance of over 100 members through Microsoft Excel by identifying and visualizing patterns in student retention rates to optimize organization growth - Presented organization growth statistics and visualizations on Tableau to Management Department’s Biannual Advisory Board Meeting

Marketing Intern

• May 2019 - Jul 2019

- Contacted over 100 key clients from North America and Europe by phone and email to promote brand awareness and sales orders for seven clothing lines - Designed email marketing campaigns using MailUp software to send brand presentation invitations to over 800 potential and existing international clients - Created PowerPoint presentations displaying merchandise to facilitate brand excitement and promote sales - Obtained a global business perspective of the fashion business industry while working in Milan, Italy Show less

Sales Associate

• May 2018 - Dec 2018

- Collaborated with sales team to reach daily sales goal of $5,000 by promoting merchandise and assisting customers with purchases, averaging 100 sales transactions each shift - Interacted with at least 20 customers each shift to build strong customer base through personalized merchandise recommendations - Assisted store managers by recording inventory levels on a monthly basis to identify store theft frequency - Organized stock rooms by pricing and preparing items each shift for restocking sales floor Show less

Director of Activities

• Jan 2018 - Dec 2018

- Led four chairmen to ensure Program’s Council annual goals and objectives were accomplished - Guided chapter members to fulfill requirement of community involvement by monitoring involvement and providing options for all 200 members - Coordinated with five other directors to develop and implement innovative new chapter programs - Led four chairmen to ensure Program’s Council annual goals and objectives were accomplished - Guided chapter members to fulfill requirement of community involvement by monitoring involvement and providing options for all 200 members - Coordinated with five other directors to develop and implement innovative new chapter programs

Lifeguard

• Jul 2015 - Aug 2017

- Protected an estimate of 300-600 patrons a day to avoid potentially dangerous situations- Enforced more than 30 facility rules and responding quickly to rescue anyone in life-threatening situations to guarantee patron safety

Swim Instructor

• Jul 2015 - Aug 2017

- Taught and interacted with children from ages 3-10 to provide a positive learning environment- Collaborated with other teachers to create new class games and activities to keep students engaged- Supervised 80-100 children each day and implemented safety procedures to prevent injuries