SARINA SURIANO

Product Design Manager at Alexandra Kidd Design
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Contact Information
us****@****om
(386) 825-5501
Location
AU
Languages
  • Italian Full professional proficiency
  • English Native or bilingual proficiency

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Sarina is an extraordinary creative talent whose career has spanned multiple design-oriented industries. A passionate creator and supporter of original ideas Sarina successfully switches from design, production, and team leadership with aplomb. Exacting standards, a critical eye for detail, and integrity set Sarina apart from the pack. Sarina has the rare ability of being able to merge true design artistry with the commercial realities of running a successful business.

Megan Maack

Sarina has been a great supporter of my charitable organisation for many years. Her stunning high end pieces have been greatly received during our fundraising events and she has been generous, creative and proactive in her support. She is an absolute pleasure to deal with and has incredible energy, passion and ability to make things happen.

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Experience

    • Australia
    • Design Services
    • 1 - 100 Employee
    • Product Design Manager
      • Feb 2022 - Present

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Casual Academic | Design Studio Leader
      • Jul 2018 - Present

      • Thinking Through Design - 1st year • Inside Design - Product Design Studio / Product Service System - 1st year • Integrated Product Design -1st year • Product Engineering - 2nd year • User-Centred Design - 2nd year I work as a sessional studio leader/design tutor in The School of Product Design which fulfills my ambition to help shape the future of design, the designers of the future, and give back to the design community. • Thinking Through Design - 1st year • Inside Design - Product Design Studio / Product Service System - 1st year • Integrated Product Design -1st year • Product Engineering - 2nd year • User-Centred Design - 2nd year I work as a sessional studio leader/design tutor in The School of Product Design which fulfills my ambition to help shape the future of design, the designers of the future, and give back to the design community.

    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Design Development Specialist
      • Jan 2019 - Present

      Home. Lifestyle. Fashion. Design. Art. BECKER MINTY offers the unique and unexpected, with collections including home décor, art, furniture, lighting, fashion for men and women, antique and modern jewellery, perfume, luxury candles and gifts. • I work as a freelance designer developing Becker Minty branded products ranging from home décor, jewellery, and objects. • Manage complete end-to-end creative, sampling, and local and/or offshore production • Report to the MD/Owner Home. Lifestyle. Fashion. Design. Art. BECKER MINTY offers the unique and unexpected, with collections including home décor, art, furniture, lighting, fashion for men and women, antique and modern jewellery, perfume, luxury candles and gifts. • I work as a freelance designer developing Becker Minty branded products ranging from home décor, jewellery, and objects. • Manage complete end-to-end creative, sampling, and local and/or offshore production • Report to the MD/Owner

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Business Mentor (Volunteer)
      • Feb 2019 - Present

      I mentor women entrepreneurs working inside small or medium sized bsuinesses by providing guidance, motivation, goal-setting support, developing business contacts and confidence, and a growth mindset that identifies opportunities and supports businesses to scale and succeed. I equip mentorees with entrepreneurial skills, and ignite and nurture an entrepreneurial mindset. I mentor women entrepreneurs working inside small or medium sized bsuinesses by providing guidance, motivation, goal-setting support, developing business contacts and confidence, and a growth mindset that identifies opportunities and supports businesses to scale and succeed. I equip mentorees with entrepreneurial skills, and ignite and nurture an entrepreneurial mindset.

    • Australia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Design & Business Consultant
      • Oct 2017 - Dec 2018

      Tutu Du Monde is a High-end luxury designer, manufacturer, and retailer of handcrafted, premium tutus, girls' clothing, and accessories. • Cross-functional role as a contract consultant across creative, sales, marketing, and logistics advice • Forged profitable new relationships with local wholesale stockists, stylists, media, editors, and industry influencers to position the brand in the Australian market • Implemented communications policies and procedures for press releases, product information, and copywriting material for - wholesale, online and digital communications, collaborations, media loans and returns, customer service, and events. • Devised comprehensive VIP, media, events, and sales and marketing databases • Complete end to end event management • Devised creative direction and managed all creative content (including talent casting, image editing, prop sourcing, and styling) for photoshoots, branding collateral, social media (Facebook and Instagram), and EDM's • Reported to the MD/Owner Show less

    • Head of Creative | Business Manager | Founder
      • 2001 - 2018

      High-end boutique-centric costume jewellery and accessories brand, stocked in 45 boutiques across Australia, New Zealand, Los Angeles, London, Paris, Indonesia, Malaysia: as well as department stores David Jones, Myer, and online retailer The Iconic.• Built the business from the ground up. Accountable for finance, operations, creative direction, design, production, contract negotiation, pricing, sales, marketing, and PR.• Responsible for end-to-end design, product development, and offshore manufacturing.• Skilled creative thinker able to anticipate industry and market changes and create trends.• Responsible for setting strategy, pricing, and contracts with Sales, PR, and Marketing teams both local and international• Directed creative team for all photographic campaigns, negotiated with major talent agencies, sales & PR agencies, and web developers both local and international• Managed a team of 10 full-time staff and 8 contractors • Exported to >15 countries• Process management and documentation (audited) to receive the Export Market Development Grant (EMDG)***SEE BELOW ENTRY FOR KEY ACHIEVEMENTS *** Show less

    • Head of Creative | Business Manager | Founder
      • 2001 - 2017

      Key Achievements include:• Invited as the first Australian jewellery designer to showcase at Mercedes Australian Fashion Week with stand alone shows in 2004 and 2005• Invited by Swarovski International to participate at their prestigious Runway Rocks Shows in London, Paris and Shanghai• Invited to exhibit for Swarovski Runway Rocks at The V&A Museum London.• Collaborated with Australian designers including Toni Maticevski, Ellery, Colette Dinnigan, Alex Perry, Willow Ltd, Ginger & Smart, Zimmermann, Scanlan & Theodore, Kirrily Johnston, Jets Swimwear, Fleur Wood, Lisa Ho, Jayson Brunsdon, Alannah Hill, The Australian Ballet and more• Secured countless celebrity brand ambassadors from the film, music and fashion industries including Elizabeth Debicki, Anna Bamford, Lara Worthington, Margaret Zhang, Jessica Mauboy, Pip Edwards, Jesinta Franklin, Nadia Fairfax, Amanda Shadforth, Elyse Knowles and more• Held accounts in over 45 fashion boutiques throughout Australia, New Zealand, Los Angeles, London, Paris, Indonesia, Malaysia and department stores nationally – David Jones, Myer and The Iconic• Collaborated with Nokia international designing a range of mobile phone accessories• Collaborated with internationally renowned companies to create bespoke pieces for Ad campaigns such as Paspaley Pearls, Swarovski, Nokia, Mac and VISA Show less

    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Jewellery & Accessories Creative Director
      • Oct 2011 - Sep 2012

      Parent company of women's fashion brands MinkPink, Evil Twin, Somedays Lovin, Hunt No More, Staple the Label, Quirky Circus, The Lost Girls, Paint it Red, and Loverbird. • Established the Jewellery and Accessories department • Set creative direction and developed marketing strategies for the accessories category across all House of Quirky brands • Sourced, negotiated, and managed supply chain and logistics from sampling to production and delivery • Managed department finance - price points, margins, and negotiation of supplier cost pricing • Managed in-house and external sales staff, PR and marketing staff, press, media stylists, and industry influencer collaborations • Reported to the MD/Owner and GM Show less

    • Jewellery & Accessories Design Consultant (Freelance)
      • Jul 2010 - Sep 2012

      JETS AUSTRALIA is a leading authority in swim & resort fashion for over 20 years and has pioneered design-led innovation, attention to detail & quality craftsmanship in the swim and resort industry. ALANNAH HILL was an Internationally renowned iconic Australian clothing and accessories brand distinguished by its girlish aesthetic, opulent embellishments, and vintage romance. ATELIER SWAROVSKI project involves the creation of luxury Swarovski crystals in collaboration with top international designers from diverse fields, including fashion, jewellery, and architecture. • Freelance designer, consultant, and manufacturer in Sydney, Melbourne, and Singapore • Ideated, designed, presented, and manufactured premium women’s fashion jewellery and accessories. • Conducted market research and analysis, trend forecasting, mood boards, concept storyboards aligned to brand image, option plans, target pricepoints and margins to secure management buy-in • Prepared all design and technical specifications • Directed and managed offshore production and logistics Show less

    • Senior Design Manager
      • Sep 2007 - Jul 2009

      The MELLER GROUP is one of the largest Accessories, Home, and Beauty suppliers in the UK supplying high street stores such as Next UK and Marks & Spencer. BUCKLEY LONDON is a leading British jewellery and accessories supplier to over 1000 retail outlets worldwide including House of Fraser. LONG ISLAND PRODUCTS designs and manufactures fashion jewellery and supplies to Accessorize UK, Oasis, and Monsoon amongst others. • UK based design consultant • Engaged to inject high-end design into mass-produced 'high-street' jewellery and accessories lines • Managed end-to-end creative, sampling & production • Liaised with offshore manufacturers in China, Korea, Vietnam, and India • Worked with in-house buying teams to ensure volume lines and best sellers were potentialised and frequently updated and renewed • Worked under pressure and at the demanding fast pace of the 'High-Street' market to achieve strict deadlines on a prescribed budget • Led inspirational research trips overseas to identify trends & markets, sourcing of components and trends in diverse materials and finishes • Grew the jewellery and accessories categories by 70% by injecting newness, innovation and a high-end feel Show less

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • Jewellery Designer & Maker
      • 1999 - 2001

      Designer and maker at renowned Cult Jewellers Erickson Beamon in the London studio. • Designed and produced jewellery for pret-a-porter and couture catwalk collections for fashion designers such as Christian Dior, Givenchy, Christian Lacroix, Emmanuel Ungaro, Matthew Williamson, Rifat Ozbek, Katherine Hamnett, Swarovski and many more. Designer and maker at renowned Cult Jewellers Erickson Beamon in the London studio. • Designed and produced jewellery for pret-a-porter and couture catwalk collections for fashion designers such as Christian Dior, Givenchy, Christian Lacroix, Emmanuel Ungaro, Matthew Williamson, Rifat Ozbek, Katherine Hamnett, Swarovski and many more.

  • Studio Sowden
    • Milan, Italy
    • Junior Industrial Designer
      • 1997 - 1999

      Junior designer employed by renowned artist/designer George Sowden of award-winning Industrial Design and product development studio. Clients included Tefal, Guzzini, Moulinex, Swatch, Steelcase, Alessi, Driade, Bodum, and Telecom Italia amongst others. Junior designer employed by renowned artist/designer George Sowden of award-winning Industrial Design and product development studio. Clients included Tefal, Guzzini, Moulinex, Swatch, Steelcase, Alessi, Driade, Bodum, and Telecom Italia amongst others.

    • Junior Industrial Designer
      • 1996 - 1997

      Jumpstarted creative career as a junior designer at Italform with a strong focus on the design of toys for Mattel, Barbie and Fischer Price. Jumpstarted creative career as a junior designer at Italform with a strong focus on the design of toys for Mattel, Barbie and Fischer Price.

Education

  • University of Technology Sydney
    Graduate Certificate in Higher Education Teaching and Learning
    2022 - 2023
  • University of Technology Sydney
    BDesign, Industrial Design

Community

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