Experience

HelloBetter

• Germany
• Mental Health Care
• 1 - 100 Employee

• Senior Performance Marketing Manager

  • May 2022 - Present

  Berlin, Germany Managing and scaling the performance marketing channels to drive course signups at HelloBetter: a mental health startup among the world's leading providers of digital therapy courses.



Webgears GmbH

• Senior Online Marketing Manager

  • Feb 2016 - Apr 2022

  Berlin Area, Germany Managed email marketing and online advertising campaigns, along with data analysis and reporting, to drive online traffic & transactions at Webgears: a company specialised in online savings/e-commerce with presence in Germany, UK and US.



Techstars

• Ireland
• Think Tanks

• Online Marketing Specialist

  • Oct 2015 - Jan 2016

  Berlin Provided online marketing support (training sessions, social media and advertising strategies) to 11 startup companies at Techstars, one of the world's leading startup accelerators, during the 4-month accelerator program in Berlin.



Joe Fish

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • Apr 2013 - Sep 2015

  Beirut Managed the Social Media department at Joe Fish: a branding, advertising, and social media boutique agency. Worked with the CEO to expand the agency’s portfolio into social media and online advertising, and led a team of 3 to manage clients’ social media channels, advertising budgets and online marketing activities.



Cleartag

• Lebanon
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Manager

  • Mar 2011 - Mar 2013

  Beirut Managed the Online Marketing department at Cleartag: a web design and development agency that provides digital solutions in MENA region. Led a team of 8 social media community managers and advertising specialists, and developed online marketing strategies for clients in retail, hospitality, telecom and banking.



Xplorium

• India
• Technology, Information and Internet

• Product Specialist

  • Jan 2007 - Feb 2011

  Beirut Managed the development and implementation of several products for the Telephone.com startup project: a unified platform for converged communication. Researched and set feature requirements for a variety of Telephone.com services (web SMS, e-fax, email, mobile & desktop app), and coordinated with the Design, Development and 3rd party vendors on the proper implementation and rollout of the services.