Head of Growth Marketing

• Jul 2023 - Present

Performance Marketing Consultant

• Feb 2023 - May 2023

Contracted by Stealth Start Up to consult their Chief Revenue Officer and global marketing team on strategies for expanding reach to national and international enterprise customers. Worked cross-functionally with demand generation, ops, and sales to audit existing campaigns and identify areas to enhance programs. Refined the existing inbound marketing program to include an enterprise audience, redesign the customer journey and content strategy to align with account-based marketing (ABM) goals. Rearchitected analytics dashboards to capture granular data on enterprise lead generation and conversion across campaigns. Delivered recommendations to expand existing marketing programs and optimize operations for increased pipeline and revenue from large, global accounts. Show less

Senior Director, Digital Marketing & Web

• Nov 2020 - Jan 2023

As a Senior Director at BlackBerry, I led all aspects of global paid media, digital analytics, web development, and campaign management for BlackBerry Security Software, the largest Artificial Intelligence Cybersecurity software firm in the world. Utilizing the Sirius Decisions Demand Generation framework, I defined strategies for brand awareness campaigns, lead generation campaigns, and implemented the brand style guide globally. My paid media team developed and executed brand marketing and demand generation programs for the Corporate Marketing and Demand Generation divisions. I provided leadership and guidance to a web development team of 6 who managed Adobe Experience Manager to host 19 international sites, in 6 languages, integrated with Pardot and SalesForce for lead routing, lead scoring, and account-based marketing programs. The digital marketing stack included Adobe Experience Manager, Pardot, and Rollworks, with outbound channel with The Trade Desk, LinkedIn and Google; and all of the marketing data integrated with SalesForce, Bizible, and Datorama. • Reported directly to the Chief Marketing Officer. • Produced quarterly presentations for the Board of Directors. • Managed 12 internal team members and coordinated with 3 external vendors. • Achieved a 23% increase in conversions on Demand Gen forms and 31% on product pages over the last two years. • Doubled Share of Voice through SEO/SEM, driving a 28% growth in leads generated by digital advertising and organic search. Show less

Director of Marketing, Demand Generation & Web

• Jul 2017 - Oct 2020

As Director of Digital Marketing and Global Demand Center at Cylance, an industry-defining Artificial Intelligence cybersecurity firm, I implemented the Sirius Decisions Demand Generation model and optimized the global marketing team process to unify content, creative assets, and messaging across North America, EMEA, APAC and LATAM. I directed all market research and insights gathering to support demand generation, top-of-funnel digital advertising, mid-funnel retargeting, outbound messaging, and lead nurture campaigns, while overseeing all of Cylance's global web properties, optimized for lead conversion and scoring. • Enabled 58% of the start-up's pipeline via digital, account-based marketing, and intent-driven content strategy. • Brought in $4M/Q in pipeline via fully automated digital channels with an 8:1 ROI. • Accelerated 30% YOY pipeline growth over two years prior to acquisition. • Produced a $1.3M web UX redesign and technical rebuild of Cylance's 300+ page global website, engaging a 40-person mix of agencies and internal resources, to come in on-time and on-budget. Show less

Group Account Director, User Experience & Digital Marketing

• Sep 2012 - Jul 2017

As the head of Client Services for the User Experience Design division at a National IT Consulting firm, I managed primary agency-client relationships for multiple Fortune 100 clients and national brands, including Toyota, AAA, and Veritas. In this role, I led teams responsible for user research, wireframe development, overall design, and user interface development on enterprise-level projects. Additionally, I directed multiple agency teams across various accounts, including overseeing an eight-member Email Marketing team responsible for delivering over 220 email campaigns annually to more than 53 million recipients. Over the last two years, we've sustained a 10% list growth and drove over $5 million in revenue at a 45% profitability rate in 2012. I was responsible for driving digital innovation, strategic thought-leadership, and organic year-over-year client growth. I also served as the agency lead in developing industry presentations for conferences and events. Furthermore, I managed all cross-functional teams for West Coast-based clients, including AAA Southern California, Palo Alto Networks, and Toyota Motor Sales. I assembled execution teams of up to 25 individuals and was responsible for negotiating project scope and estimation with client stakeholders, writing and executing contracts, and overseeing final testing, acceptance, and implementation for projects between $250,000 and $1 million. Show less

Director of Client Service, Digital Marketing & Creative Services

• Sep 2011 - Jul 2012

Responsibility for all agency-client relationships, including world-class brands Toyota, Honda, Lexus, Scion, PacSun, Clear Channel and the Aquarium of the Pacific.Responsible for driving digital innovation, strategic thought-leadership, and organic year-over-year client growth.

Senior Account Director, Creative Services

• Mar 2010 - Sep 2011

Directed the agency's Sprite (Coca-Cola) North American digital account in 2010 and the Honda USA account in 2011.

Management Supervisor, Client Service

• Oct 2007 - Feb 2010

Directed the AKQA Client Services, Strategy, and Production teams for the Kraft Foods Account. Worked intimately with Kraft Senior Brand Management, as well as in concert with numerous Kraft partner agencies, to develop successful annual, integrated, strategic marketing plans across all media channels - broadcast, in-store, out of home, PR, and digital. Presented digital strategic forecasting and industry landscape presentations to Kraft upper-management bi-annually, and was the voice of digital in all annual Integrated Marketing Communications (IMC) planning work for eleven distinct brands - collectively planning over $100M in annual marketing budget. Grew the Kraft account at AKQA from a new client and a single brand, to eleven brands in three categories; quadrupled the annual budget with the agency year-over-year; and maintained 40% profitability for the agency. Major brand partners: Philadelphia Cream Cheese, Jell-o, DiGiorno, Miracle Whip, Kraft Singles, California Pizza Kitchen, and Velveeta. Projects included: Experiencial Websites; Integrated Social Media Campaigns; Mobile Brand Engagements; Viral Content Creation; Blog Seeding; and Rich Media Campaigns. Show less

Senior Account Manager

• Jan 2007 - Oct 2007

As the sole lead account representative, with a concentration in digital engagement strategy, I managed teams to provide innovative interactive marketing solutions for a variety of entertainment, mobile, and youth brand companies. Our team delivered the digital campaigns for all three Spider-Man movies for Sony Pictures; as well as variety of innovative, engaging, digital experiences for 6-8 other Sony Picture properties each year.Additional clients included Paramount Pictures, Amp'd Mobile, Team Red Bull, CBS Digital, CBS Mobile, Kyocera Wireless, Sony Home Entertainment, The Venetian Hotel in Las Vegas, and Wind-up Records. Trigger specialized in experiential websites, bespoke online communities, advergaming, mobile BREW application development, 3D modeling and animation, and motion graphics. Show less

Senior Digital Producer

• Oct 2004 - Jan 2007

Served as the primary account manager and producer on multiple, concurrent, six-figure projects for clients Team Red Bull, CBS Mobile, Amp’d Mobile, Kyocera Wireless, QualComm, Sony Pictures, Walt Disney World, Paramount Pictures, and the Shoah Foundation. Directed each client’s interactive marketing initiative from creative brief to final delivery. Developed and maintained on-going brand strategy, wrote and directed pitch proposals and responses to RFP, led presentations to clients, as well as capabilities presentations to potential clients. Team Project Manager for all client’s projects from pricing and contracting, through documentation, build, and final delivery. Show less

Brand Marketing Web Producer, Asia Pacific Region

• Jan 2004 - Sep 2004

US producer for the Asia Pacific Region managing multiple, seasonal web campaigns from advertising brief, through development and localization, pan-Asian deployment, and continent-wide launch. Worked with design agencies in San Francisco, New York, London, and Amsterdam in coordination with Nike digital teams in seven Asian countries to design, build and translate quarterly updates for multiple brand categories. Was the primary project manager for multiple regional projects, including serving as regional lead for the global Nike 'Speed' campaign for the 2004 Olympic games. Maintained project timelines, wrote weekly reports, wrote briefs for the design agencies, and produced all product and on-model photography shoots for fall women's campaign in Asia. Show less

Executive Producer, Video Oral History

• Aug 2001 - Jan 2004

Producer/Project Manager for the Oregon Nikkei Oral History Project. Produced a 30 segment video oral history of Japanese Americans in Oregon for a community historical society. Coordinated the training and scheduling of a team of twelve interviewers, a videography crew, transcription services, and a number of portrait photographers. Also produced the writing and direction of broadcast programming for local PBS, cable access, and public school programs. Producer/Project Manager for the Oregon Nikkei Oral History Project. Produced a 30 segment video oral history of Japanese Americans in Oregon for a community historical society. Coordinated the training and scheduling of a team of twelve interviewers, a videography crew, transcription services, and a number of portrait photographers. Also produced the writing and direction of broadcast programming for local PBS, cable access, and public school programs.