Sareine Gonzalez

CRM Strategy Consultant at Massive Rocket | Data & CRM Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Francés Full professional proficiency
  • Español Native or bilingual proficiency

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Credentials

  • Braze 2021 Marketer Certification
    Braze
    Mar, 2021
    - Nov, 2024
  • SQL for Beginner Data Analysis
    Udemy
    Jun, 2019
    - Nov, 2024

Experience

  • Massive Rocket | Global Braze Agency
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • CRM Strategy Consultant
      • Jun 2022 - Present

      - Bring value to clients' CRM programs through strategic recommendations and optimizations to enhance performance. - Conduct CRM platform audits and lifecycle maps to identify gaps and areas for improvement. - Design, create, test, and launch multichannel campaigns, including A/B tests, aimed at improving customer engagement and conversion. -Track and analyze relevant KPIs and campaign performance metrics to assess the overall effectiveness of the CRM program. - Bring value to clients' CRM programs through strategic recommendations and optimizations to enhance performance. - Conduct CRM platform audits and lifecycle maps to identify gaps and areas for improvement. - Design, create, test, and launch multichannel campaigns, including A/B tests, aimed at improving customer engagement and conversion. -Track and analyze relevant KPIs and campaign performance metrics to assess the overall effectiveness of the CRM program.

  • Wunderman Thompson MAP
    • Denmark
    • Advertising Services
    • 700 & Above Employee
    • Application Consultant
      • Sep 2021 - May 2022

      - Develop and improve marketing campaigns using CRM tool Braze - Identify technical requirements needed to configure campaigns based on client brief Build journeys in different channels: email, push, In-app message - Perform quality assurance and testing on campaigns, add personalisation to communications when required and guarantee a correct delivery. - Analyse data points usage to improve consumption. - Develop and improve marketing campaigns using CRM tool Braze - Identify technical requirements needed to configure campaigns based on client brief Build journeys in different channels: email, push, In-app message - Perform quality assurance and testing on campaigns, add personalisation to communications when required and guarantee a correct delivery. - Analyse data points usage to improve consumption.

  • Merkle EMEA
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Senior Campaign Consultant
      • Jul 2020 - Aug 2021

      - Offering support in Campaign development and execution using different Marketing Automation tools (Braze, Adobe Campaign Classic).- Build, test, deliver and document campaigns, respecting timelines.- Participate in client's tool migration from Salesforce to Braze, by building and enhancing campaigns adapted in the new tool.- Collaborate with the client on their campaign strategy before its development.- Contribute with database migration within Adobe Campaign Classic by adapting current campaigns or build new ones. Show less

    • Campaign Consultant
      • Jul 2019 - Jul 2020

      - Implement and execute marketing campaigns using best practices through IBM Unica Campaign, Acoustic and Airship.- Target audience and deploy campaigns on different channels: email, push, direct email. - Testing and assisting database migration from Unica to Adobe Campaign Standard - Implementation and maintenance of customer journeys and reporting their main KPIs.- Being in direct contact with the client and managing SLAs during campaign building, testing and launching.

  • InnerWorkings
    • United Kingdom
    • Advertising Services
    • 400 - 500 Employee
    • Production Coordinator
      • Apr 2018 - Jul 2019

      Management of several brand advertisement projects through promotional gifts, printed communication or point of sale for the French market • Present alternatives to communicate a given brand in line with client’s brief and budget, giving support on technical aspects. • Seek and recommend the best suppliers for a given project, always considering the one that shows the best quality-price relation. • Act as direct contact with the suppliers to obtain product specifications, as well as issuing purchase orders and following up on production and delivery. • Guarantee on time delivery according to the client’s SLA. • Work closely with the procurement director and the account manager in order to exceed customer expectations and offer superior service. • Develop a procurement strategy for the promotional gift category. • Training of new hires on the processes to follow, good practices, tools to use and the promotional gift category. • Issuance of weekly reports of team’s workload to management. Show less

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Account Receivable Supervisor
      • Aug 2015 - Aug 2016

      Supervision of 10 customer service representatives ensuring efficiency standards. Manage collections of more than 200 client contracts• Assignment of AR team workload and prioritize tasks in order to meet the deadlines and monthly goals.• Performance evaluation through the analysis of key indicators, such as days sales outstanding (DSO), days of payment and past due.• Risk reduction through the recommendation of new payment terms, which allowed obtaining the best DSO result in 10 years.• Decrease in general and past due balance by increasing collections through campaigns directed to customers.• Handle BtoB negotiations with wholesalers.• Preparation of detailed reports, such as collections and DSO forecasts, monthly sales reports, end-of-month closures, etc.• Carrying out credit analysis in order to propose credit limits for different corporate account Show less

    • Order Management / Supply Chain Intern
      • Aug 2014 - Aug 2015

      Development of a new process to reduce time in activities without value, related to the import of containers, increasing productivity and simplifying the operation.• Execution of Supply Chain analysis to determine improvement areas• Interaction with manufacturing and sales departments in the creation and application of the new process.• Development of an appropriate system for the execution phase of the “containers validation project”.• Presentation of analysis and recommendations to the leadership team• Implementation of new processes to increase efficiency and improve the flow of information between the departments, as well as training of users of new software. Show less

Education

  • iaelyon School of Management
    Master, Management and Business Administration
    2017 - 2018
  • Universidad Católica Andrés Bello
    Engineering, Industrial Engineer
    2010 - 2016

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