Marketing Director

• Apr 2023 - Present

Digital Marketing Specialist

• Feb 2022 - Mar 2023

Marketing Manager

• Sep 2020 - Feb 2022

Leading scalable digital marketing campaigns to launch and promote the brands across platforms. Responsible for setting up email automation and creating email templates. Creating, editing & optimizing the websites and landing pages on Shopify. Managing the agency (Candybox Marketing) to ensure effective running of digital campaigns Leading scalable digital marketing campaigns to launch and promote the brands across platforms. Responsible for setting up email automation and creating email templates. Creating, editing & optimizing the websites and landing pages on Shopify. Managing the agency (Candybox Marketing) to ensure effective running of digital campaigns

Marketing Manager

• Nov 2018 - Feb 2020

- Developed, executed and optimized scalable digital media strategies to drive bookings, engagement and trust. - Responsible for planning and creating campaign ideas, creative assets and content calendars across email, Facebook, Instagram and Pinterest. - Leveraged data to implement actionable insights into on-going campaigns on Facebook & Instagram which contributed to 27% of the sales from paid marketing. - Defined content strategy and scaled organic conversions on Facebook & Instagram from 1.5% to 8% in 10 months. - Created content buckets & used organic post targeting and increased FB Page likes by 2x, Instagram followers by 3x organically. Show less

Assistant Marketing Manager

• Feb 2017 - Apr 2018

- Owned social media channels & email to drive purchases and engagement. - Collaborated with the product team to understand user behavior and optimized for conversion events like - visits to the website, landing pages, add to cart etc. - Created buyer personas and setup re-targeting campaigns resulting in increased orders from Facebook by 100% in 16 months. while keeping the Customer Acquisition Cost (CAC) consistent. - Drove customer acquisition via organic social media, SMS & email which contributed to 50% of the overall orders for the brand. - Created segmented customer journeys & used A/B Testing and scaled purchases from 4% to 20% via email marketing in 16 months. - Managed and worked with external agencies including -creative, content and PR agencies to implement strategies that increased engagement on social media channels & the blog. Show less

Senior Marketing Executive

• Jun 2015 - Sep 2016

- Executed paid campaigns & drove stay bookings through Facebook and increased conversions by 20%. - Built a communication framework and increased engagement by 30%. - Experimented with creatives, targeting, landing pages etc. to optimize campaign performance. - Collaborated with the product team & used session replay tools to analyse user behavior & optimized for engagement on landing pages. - Executed paid campaigns & drove stay bookings through Facebook and increased conversions by 20%. - Built a communication framework and increased engagement by 30%. - Experimented with creatives, targeting, landing pages etc. to optimize campaign performance. - Collaborated with the product team & used session replay tools to analyse user behavior & optimized for engagement on landing pages.

Account Manager

• Nov 2013 - Mar 2015

- Created Media & Marketing plans for multiple brands including working on Go-to-market strategies for startups. - Collaborated with cross functional teams- content, design & web development to create effective communication assets for the brands. - Worked with clients like General Electric Health Care, Myntra.com, Sbarro etc. - Created Media & Marketing plans for multiple brands including working on Go-to-market strategies for startups. - Collaborated with cross functional teams- content, design & web development to create effective communication assets for the brands. - Worked with clients like General Electric Health Care, Myntra.com, Sbarro etc.

Client Servicing Executive

• Sep 2012 - Feb 2013

- Created Media & Marketing plans for multiple brands. Worked on Go-to-market strategies for startups. - Led brainstorming for all marketing communication output -content, design, web development, videos - shot and animated. - Branding, Social media posts, Videos, Product launch, Websites, e mailer campaigns, etc. - Worked with clients like General Electric- Healthcare, Practo technologies, Myntra.com, Sbarro, Capillary Technologies etc. - Created Media & Marketing plans for multiple brands. Worked on Go-to-market strategies for startups. - Led brainstorming for all marketing communication output -content, design, web development, videos - shot and animated. - Branding, Social media posts, Videos, Product launch, Websites, e mailer campaigns, etc. - Worked with clients like General Electric- Healthcare, Practo technologies, Myntra.com, Sbarro, Capillary Technologies etc.

Intern

• Mar 2012 - Apr 2012