Experience

Quad Solutions, Inc

• Canada
• Advertising Services
• 1 - 100 Employee

• Vice President Marketing

  • May 2018 - Present

  Greater New York City Area Previous titles: Social Media Manager_ Country Manager | Nov 2012 - Feb 2017 - Lead & collaborate with cross-functional teams, including account managers, art directors, copywriters, media buyers, and developers, to ensure seamless integration and execution of digital marketing initiatives. - Develop and execute comprehensive digital marketing strategies for diverse clients across various industries, driving brand visibility, lead generation, and revenue growth. - Oversee budgets… Show more Previous titles: Social Media Manager_ Country Manager | Nov 2012 - Feb 2017 - Lead & collaborate with cross-functional teams, including account managers, art directors, copywriters, media buyers, and developers, to ensure seamless integration and execution of digital marketing initiatives. - Develop and execute comprehensive digital marketing strategies for diverse clients across various industries, driving brand visibility, lead generation, and revenue growth. - Oversee budgets, resource allocation, and project timelines to ensure on-time and on-budget campaign execution. - Leverage data-driven insights and analytics tools to optimize campaigns, identify trends, and refine strategies for maximum ROI. - Lead the Design and execution of manual and triggered email campaigns across the customer lifecycle, including prospecting, win-back, nurture, post-purchase, loyalty, retention, surveys, and transactional emails. - Lead and inspire a team of digital marketers, designers, and developers to deliver exceptional results. Foster a collaborative environment and provide guidance on strategy, content creation, and campaign execution.  Company portfolio: https://quadsolution.com Show less



Sara medhat

• United States
• Retail Apparel and Fashion

• Creative Director

  • Nov 2016 - Present

  Greater New York City Area Nov 2015 - Current Fashion/ Wardrobe Stylist & Buyer Freelance • Pick clothing and accessories for editorial features, advertisements, fashion shows, music videos & fashion Videos. • Working on different projects that include editorial styling, commercial styling, E-commerce and catalog styling. • Creating an image & Predicting and spotting fashion trends. • Based on previous background I work with high organizational & communication skills, along with a keen eye for… Show more Nov 2015 - Current Fashion/ Wardrobe Stylist & Buyer Freelance • Pick clothing and accessories for editorial features, advertisements, fashion shows, music videos & fashion Videos. • Working on different projects that include editorial styling, commercial styling, E-commerce and catalog styling. • Creating an image & Predicting and spotting fashion trends. • Based on previous background I work with high organizational & communication skills, along with a keen eye for details. • Buyer for international boutique stores from emerging designers in NYC. • Collaborate with hair and makeup departments to align looks with specific image plans during events. • Conduct final fittings before special events. • Adjust clothing once model was dressed, making sure all garments fit properly and looked perfect. • Track all clothing and accessories used in runway shows and photo shoots. • Maintain positive, professional attitude during long shoots and when dealing with difficult people. • Determine proper shoes, jewelry, head wear and other accessories to complement designer outfits. • Suggest styling techniques to video production team. • Manage customer expectations with open consultations and frequent communication. • Format text and graphics for blog posts, newsletters and other materials. • Develop marketing and sales strategies to maximize business success. • Translate complex concepts and data into compelling visuals for media outreach. • Provide high quality results in timely manner. • Resolve client concerns quickly and professionally. • Portfolio available on http://www.saramedhat.com. Show less



AgroDolce Store

• Retail
• 1 - 100 Employee

• Fashion Buyer , Business Owner

  • Nov 2012 - Dec 2019

  Zamalek , Cairo  The physical store was shut down Jan 2020 and now it’s only an E-commerce website. - Pioneering a remarkable transformation, the physical store transitioned into a dynamic e-commerce website in January 2020. - Skillfully developed high-quality business and merchandising strategies that harmonized customers' expectations with the company's objectives. - Led the seasonal buy budget and buy strategy for the brand, ensuring an exquisite collection aligned with market… Show more  The physical store was shut down Jan 2020 and now it’s only an E-commerce website. - Pioneering a remarkable transformation, the physical store transitioned into a dynamic e-commerce website in January 2020. - Skillfully developed high-quality business and merchandising strategies that harmonized customers' expectations with the company's objectives. - Led the seasonal buy budget and buy strategy for the brand, ensuring an exquisite collection aligned with market trends. - Demonstrated a profound understanding of the luxury RTW market, excelling in trend forecasting, fashion media, marketing, and P&L management. - Identified and recommended suitable new vendors, orchestrated captivating fashion events, and flawlessly executed on-ground activations. - Catapulted the brand from its humble beginnings to achieving significant annual revenue growth. - Diligently measured and analyzed the performance of all online marketing campaigns, ensuring alignment with ROI and KPI goals. Leveraged trend analysis and valuable insights from Google Analytics to drive optimization. - Provided astute oversight of product and apparel procurement, expertly managing the annual budget. - Continuously generated consistent annual brand revenue growth, fostering expanding profit margins Show less



Quad Solutions, Inc

• Canada
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Manager

  • Dec 2012 - Mar 2017

  Canada Developed and implemented comprehensive marketing strategies in alignment with company objectives. Created and executed social media marketing plans for agency clients, resulting in increased brand visibility and customer engagement. Conducted thorough planning and goal setting to ensure effective campaign execution and delivery of desired outcomes. Established and maintained regular publishing schedules for social media accounts and web/blog presence. Managed and grew clients'… Show more Developed and implemented comprehensive marketing strategies in alignment with company objectives. Created and executed social media marketing plans for agency clients, resulting in increased brand visibility and customer engagement. Conducted thorough planning and goal setting to ensure effective campaign execution and delivery of desired outcomes. Established and maintained regular publishing schedules for social media accounts and web/blog presence. Managed and grew clients' social media accounts by creating compelling content and utilizing targeted advertising strategies. Planned and executed promotional campaigns and curated content to drive brand awareness and customer acquisition. Acted as a liaison between the agency and social influencers and bloggers, fostering collaborations and maximizing brand exposure. Monitored social media trends and analyzed campaign results to provide insights and recommendations for continuous improvement. Increased customer engagement through strategic social media initiatives, resulting in improved brand loyalty and customer satisfaction. Conducted competitor analysis to identify backlink and keyword opportunities, optimizing organic search visibility. Maintained expertise in digital and social media platforms such as Google, Facebook, Instagram, Twitter, and Snapchat. Implemented search engine optimization (SEO) techniques by optimizing clients' page content, keyword relevancy, and branding. Collaborated with account management and business development teams to create and update marketing materials for client meetings. Identified emerging digital channels and target customer segments to develop effective marketing campaigns. Analyzed demographic data to determine optimal targets and competitor offerings for persuasive marketing tactics. Planned and executed successful events and marketing programs, driving brand awareness and customer engagement. Show less



FrogCell

• Advertising Services
• 1 - 100 Employee

• Sales and Marketing Manager

  • May 2012 - Dec 2012

  Cairo, Egypt Sales & Marketing Manager May2012-Dec 2012 • Handled Below the line advertisement for a diversified range of companies • Deployed successful marketing campaigns and owned their implementation from ideation to execution • Coordinated marketing campaigns with sales activities • Oversaw the company’s marketing budget Measured and reported… Show more Sales & Marketing Manager May2012-Dec 2012 • Handled Below the line advertisement for a diversified range of companies • Deployed successful marketing campaigns and owned their implementation from ideation to execution • Coordinated marketing campaigns with sales activities • Oversaw the company’s marketing budget Measured and reported performance of marketing campaigns, gained insight and assessed against goals • Built strategic relationships and partnered with key industry players, agencies, and vendors Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Senior Corporate Trainer

  • 2006 - 2012

  Cairo, Egypt - Successfully delivered Induction Training courses for VF UK, VF Australia, and VF Ireland outsourced teams, meeting agreed-upon parameters. - Designed and conducted soft-skills training programs for offshore customer service departments and external partners (medical field, banks, hotels, restaurants, etc.). - Provided coaching and ensured operational staff efficiency within VIS departments across multiple regions, including the UK, Australia, Germany, Qatar, and… Show more - Successfully delivered Induction Training courses for VF UK, VF Australia, and VF Ireland outsourced teams, meeting agreed-upon parameters. - Designed and conducted soft-skills training programs for offshore customer service departments and external partners (medical field, banks, hotels, restaurants, etc.). - Provided coaching and ensured operational staff efficiency within VIS departments across multiple regions, including the UK, Australia, Germany, Qatar, and Ireland. - Maintained up-to-date and relevant product knowledge, procedures, systems, online help, and manuals to meet employees' needs. - Collaborated with other VF Teams on various initiatives, including "Making A Difference" sessions, Steven Covey's sessions, and Dale Carnegie team collaborations. - Built a strong talent pipeline by grooming individuals for future leadership positions, contributing to talent development and organizational success. - Enabled effective onboarding experiences for new hires, equipping them with knowledge and resources to make immediate contributions. - Nurtured a skilled and capable workforce, making significant contributions to talent development and overall success. - Ensured ongoing staff excellence through the implementation of updated and continuous Show less