Saralporn (Grace) Wichayachart
PR Division Manager at Central Department Store Group- Claim this Profile
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Experience
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Central Department Store Group
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Thailand
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Retail
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1 - 100 Employee
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PR Division Manager
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Sep 2023 - Present
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Central Group
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Management Associate
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Sep 2021 - Sep 2023
Central & Robinson Department Stores Marketing, CRM – Customer Segment (Millennials) (Sep 2021 – April 2022) • Initiate and set up End-to-end customer journeys for Omni-experience by collaborating with cross function teams, including, other business unit, acquired new partners and suppliers. - Campaign examples: FOMO mission (on The1 application), FOMO activities (photo booths), Uni bonus, Central & Robinson x Mootae World (2022). • Conduct research (online survey) for Millennials customer to reflect their views on recent marketing campaigns; apply to team's future direction, and deliver rewards to a participant. Merchandising, Women’s Apparel, Offline channel (May – Oct 2022) • Sourcing new IG Brands • Support team on daily task (prepare Sales Reports from Oracle BI, area management) Omni-channel Central Online Content teams (Oct 2022 – Apr 2023) Marketing - Public Relations team (Apr 2023 – current) Show less
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Thantawan Industry PLC. (THIP)
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Thailand
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Export Sales
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Nov 2019 - Jun 2021
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Surasakmontree School
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Thailand
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Primary and Secondary Education
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1 - 100 Employee
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Student Teacher
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Sep 2017 - Feb 2018
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Horwang School
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1 - 100 Employee
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Student Teacher
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May 2017 - Sep 2017
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Centara Hotels & Resorts
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Thailand
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Hospitality
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700 & Above Employee
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Marketing Trainee
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May 2016 - Jul 2016
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Education
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University of St Andrews
Master of Letters, International Business -
Chulalongkorn University
Bachelor of Education - BEd, Business Teacher Education