Saralporn (Grace) Wichayachart

PR Division Manager at Central Department Store Group
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Location
Mueang Nonthaburi District, Nonthaburi, Thailand, TH

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Experience

    • Thailand
    • Retail
    • 1 - 100 Employee
    • PR Division Manager
      • Sep 2023 - Present
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Management Associate
      • Sep 2021 - Sep 2023

      Central & Robinson Department Stores Marketing, CRM – Customer Segment (Millennials) (Sep 2021 – April 2022) • Initiate and set up End-to-end customer journeys for Omni-experience by collaborating with cross function teams, including, other business unit, acquired new partners and suppliers. - Campaign examples: FOMO mission (on The1 application), FOMO activities (photo booths), Uni bonus, Central & Robinson x Mootae World (2022). • Conduct research (online survey) for Millennials customer to reflect their views on recent marketing campaigns; apply to team's future direction, and deliver rewards to a participant. Merchandising, Women’s Apparel, Offline channel (May – Oct 2022) • Sourcing new IG Brands • Support team on daily task (prepare Sales Reports from Oracle BI, area management) Omni-channel Central Online Content teams (Oct 2022 – Apr 2023) Marketing - Public Relations team (Apr 2023 – current) Show less

    • Thailand
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Export Sales
      • Nov 2019 - Jun 2021
    • Thailand
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Student Teacher
      • Sep 2017 - Feb 2018
    • 1 - 100 Employee
    • Student Teacher
      • May 2017 - Sep 2017
    • Thailand
    • Hospitality
    • 700 & Above Employee
    • Marketing Trainee
      • May 2016 - Jul 2016

Education

  • University of St Andrews
    Master of Letters, International Business
    2018 - 2019
  • Chulalongkorn University
    Bachelor of Education - BEd, Business Teacher Education
    2013 - 2018

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